Yangzhou Golden Eagle Opens The Boutique Supermarket "Gmart" For The First Time In 15 Days

"Gmart Golden Eagle supermarket is opening soon!" yesterday, many people passing by Jinying Wenchang store found that the Golden Eagle department store located in the golden section of Wenchang business district has launched an advertising slogan to open the supermarket, causing the passers-by to discuss and pay attention to it.

What does golden eagle sell in supermarkets?

Location of boutique supermarkets, 70% is imported goods.

"Is golden eagle going to open a supermarket?" no, is it possible to make a supermarket in downtown? "

"The estimate is true. When I passed by the Wenchang Pavilion at noon today, I saw all the advertisements outside." Mr. Zhang's colleagues listened quickly.

Is golden eagle really going to open a supermarket? Yesterday, reporters deliberately arrived at the Wenchang commercial circle. Indeed, on the Golden Eagle wall, they saw a big advertisement of "Gmart Golden Eagle supermarket, opening soon". After inquiring, the reporter found the location of the supermarket, in the Golden Eagle Wenchang shop on the first floor. The scene was all sealed up with advertising paper, and the staff inside it were in full swing.

"The shelves are all ready today, and we need to adjust the lights again. We are ready for the 15 day of business." A construction worker at the scene said.

Reporters then found the head of the Golden Eagle supermarket, Ms. Du. She confirmed the news of the opening of the supermarket on 15, and told reporters: "our supermarket is called Gmart, that is, Golden Eagle boutique supermarket. It is our own brand of Jinying group."

Ms. Du told reporters that Jinying boutique supermarkets mainly run four categories: leisure food, washing products, drinks and tonic products. "There are more than 1800 varieties, 70% are pure imports, mainly from Europe, America, Japan and South Korea, Southeast Asia and Hongkong and Taiwan."

In May 1st of this year, Nanjing Golden Eagle first produced its own boutique supermarket brand in Xinjiekou. According to Ms. Du, the results exceeded expectations. Since then, the Golden Eagle will be located in most of the stores in the Golden Eagle boutique supermarket. Ms. Du believes that this will bring new experience to Yangcheng consumers.

What is the difference between an ordinary supermarket and a supermarket?

Location High-end goods High grade environment and high income group

"Now the whole retail industry is shrinking, no one dared to expand easily, but in recent years, the boutique supermarket has sprung up." Mr. Zhao, who was inaugurated in several supermarkets in the city, said that in the face of further intensification of market competition and the impact of the electricity supplier, the quality supermarket with high-quality goods and imported goods became a new supermarket format emerging from supermarkets, community supermarkets and convenience stores. In fact, it is the embodiment of consumers' demand for high-quality goods and sophisticated services.

"To a large supermarket, the pursuit of" life is essential ", to the boutique supermarket, the more important thing is to go for a stroll. High quality supermarkets are not expensive. Mr. Zhao distinguishes between boutique supermarkets and ordinary supermarkets.

　　 Times Square Zhou Wei, head of the planning department, popularizes more broadly that the quality supermarket is simply "three high" supermarkets located in high-end commodities, high-end environment and high-income groups.

Then, will Jinying open a supermarket and move towards the "whole life" square, will there be any adverse effect on the times square that has always been misplaced?

"Our position is to focus on young fashion consumer groups, and still maintain the advantage of dislocation development." Zhou Wei said.

For the impact of boutique supermarkets, the industry believes that "may have greater impact on" Ivy ", a small supermarket dominated by imported goods.

In fact, since 2001, big RT mart, Lotte Mart, Century Lianhua, WAL-MART, Suguo, Tesco, Auchan, agribusiness, Metro... Supermarkets are competing for Yangcheng. However, there are not many famous supermarkets in China such as Ole, blt, TASTE, Jusco and so on.

What do authoritative people think?

Intended to extend customer residence time

"From the development of supermarkets in Yangzhou over the past two years, the growth rate of annual turnover is slowing down. This slowdown is actually not a decline in the consumption power of Yangzhou people, but a diversion of tourist resources, which is mainly caused by the impact of the electricity supplier." Zhu Xitao, director of the market operation order Bureau of the Municipal Bureau of Commerce, said that Jinying supermarket is intended to extend the stay time of customers, thereby promoting the overall improvement of store business performance.

"Modern people have a faster pace of life, Golden Eagle's clothing products are very high-end and fashionable, but in fact, people may have other needs after buying clothes, such as buying some food and buying daily necessities, which need to go to the supermarket to buy, but many people feel that it is very inconvenient to buy two places to run." Zhu Xitao thinks that taking JINGWAH city city and Li Bao square as an example, though mainly retail, they have introduced Century Lianhua and Tesco supermarket.

Looking back in recent years, Golden Eagle moves frequently.

In December 10, 2011, KFC Wenchang store moved away from Golden Eagle, and gave way to the luxury brand of leather goods - Coach (Golden car), Golden Eagle said, "with the increasing commercial attraction of Wenchang business circle, it is bound to attract more and more international famous brands in real sense, and promote the business level of Wenchang business circle."

In May 17, 2012, "Pizza Hut", the first and nearly ten years of operation in Yangcheng, officially withdrew from its original site, the east side of the Golden Eagle shop in Wenchang, instead of the three brands of "Dunhill", "Paul shark" and "Starbucks". At this point, Golden Eagle Wenchang restaurant brand is all in the luxury brand.