How To Successfully Run Clothing Stores To Create More Value?

Franchisees do brand retail business, since it is retail, shops for a franchisee, is undoubtedly important.

How to open a distinctive shop will rise to the six core issues of store management, that is, store image, store service, store order, location of the store, layout of the store and management of personnel.

1. key factors of successful franchised stores: store image

Store image is supported by store image, merchandise image and service image.

According to expert survey, 83% of the external things that human beings receive is visual.

The conclusion of the survey fully shows that the image of the store has played the first role in attracting consumers.

Just imagine, if customers don't even enter the store, who will sell our products? Good store image can cause customers' concern, generate associations, invest in image and earn money.

It is easy to imagine the advantages and disadvantages of big money, excellent shops, merchandise management is always the theme, and is also the theme of the survival and development of shops. Good store image, excellent products plus good service image can rapidly enhance consumers' desire to buy.

Successful operation of clothing store key factor 2. store service

Service is to fully meet the needs of consumers.

There is no doubt that the characteristic service becomes the focus. To study your target customers and conduct in-depth investigation of the target consumers, your target customers should be to create a total of 80% of your store's total sales volume, determine the consumer group, and carefully design pre-sale, sale and after-sales services, and divide them into one hour.

Therefore, the future market and service have become an inevitable part of the market competition.

3. key factors for successful franchised stores

Everyone has their own preferences and hobbies, but the franchisee must be clear that we are doing retail business, good product market speak, consumers speak, so do not only care about.

Creativity, forget that we are doing business! Learn to be a buyer and cultivate our own consciousness. The future market will be a buyer's market. A successful buyer must have three abilities: to see, consolidate and control the quantity of orders. Only by continuously developing our order ability can we develop in the market.

4. key factors for successful franchised stores: Location Selection

In the next 3 to 10 years, the development trend of clothing industry is on the rise. How to choose stores is a key.

Good shop location selection is the most important and most important factor in the development of shops. The mistakes in store selection will directly lead to inefficient operation and investment losses.

Generally speaking, we should pay attention to the following factors in the layout of the store: the three major spaces of the store, the key points of the store layout, the location and brand positioning of the store, the way of the store, the selling place of the genuine shop and the selling shop, the sunny side and the negative side of the store.

Key factors for successful operation of clothing franchisees: 6. staff management

What kind of enterprise is the enterprise or the market? The same market, the same brand, different people operate completely different results.

Management means letting others do what you want to do and making rational use of human resources.

Therefore, retailers should recognize the importance of ideas. As bosses, they must consider from an important angle:

First, we need to ask ourselves if we have undertaken the survival commitment to guide shopping, that is, the ability to survive and learn valuable things.

Second, appreciation.

Will the value of employee work increase in 3~5 years and how much potential will she have?

When some bosses ask their employees what they intend to do in the future, and when they say that they are bosses like him, some bosses will panic. Instead, the boss will bravely tell her, "great, here, I can make you realize your dreams."

If we are afraid of shopkeeper and shopping guide growing too fast and surpass ourselves, how can shops develop?

Third, we should conduct career planning for shopping guide and store manager.

Do we have a dream for shopping guide? Our shop should be a dream workshop. When we have dreams, we will only pursue dreams.

To sum up, the three principles of life: survival, appreciation and career.