Lululemon The First Men'S Wear Shop Will Open.

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The Xiaobian of the network introduces the first two men's clothing stores that will be opened on the 28 th of the first two years of brewing in Lululemon.

The first Lululemon in two years

The store is about to open, and the Lululemon men's wear flagship store in SOHO District, Manhattan, New York, will open in November 28th. The senior vice president and general manager of the Lululemon Athletica Inc. (TSX: LLL) men's wear business, general manager Felix del, hopes that the men's clothing business will lead the group in the next few years and bring us $1 billion business.

Lululemon stores

Christine Day, former CEO of Lululemon Athletica Inc., said at the investment conference of William Blair & Co. of Chicago investment company in June 14, 2013 that the group will open menswear stores in 2016. The first store in Manhattan has been ahead of schedule for at least one year, but Christine Day has resigned because of the "pparent Yoga Pants" recall. At present, the group is at the helm of Laurent group.

Felix del Toro is also specially hired by the group for the development of men's clothing business. Felix del Toro service Gap and Calvin Klein cowboy and underwear former agent company have been Warnaco for many years.

Sportswear is a hot clothing category in the past three years. The 1600 square foot Lululemon men's clothing store also provides simple customization services besides men's wear. In addition, it also enhances the mobile payment and digital audio and video elements of male factors.

For men's clothing, Lululemon Athletica Inc. has great expectations. Felix del Toro said that the growth of men's clothing business will be higher than the overall growth of the group in the future. Delaney Schweitzer, executive vice president of group global retailing, said that although many people believe that Lululemon is a female brand, it also has a long business in men's clothing and even men's clothing at the very beginning.

Previously, Lululemon's men's wear mainly consisted of 98 dollars golf Polo shirts and 48 dollar underwear and other simple men's wear. However, the group's chief financial officer, John Currie, once claimed that men's wear shop sales were "generally" higher than other products. The former group CEO Christine Day said in 2013 that the best record of online sales of men's wear was on line 48, which was sold out. She also said that brand male underwear was loved by hockey players, and said that the group hired a survey company to conduct a secret investigation and concluded that Lululemon was "the most popular underwear brand in the alliance".

Lululemon's menswear has also developed rapidly. In recent three years, the sales share of the group has increased rapidly from 8% to 17%, which now accounts for about 300 million US dollars in the group's sales of US $1 billion 600 million.

In addition to men's clothing business, Lululemon is also accelerating global expansion.

At the end of March 2014, Lululemon opened a 3100 square foot flagship store in ConventGarden, London. Its products include men's, women's wear, yoga, jogging and cycling sportswear, which is the first European store in Europe.

Apart from Europe, Asia is also the focus of Lululemon expansion.

In February this year, from Fossil Group Inc. (NASDAQ:FOSL) job hopping Lululemon Athletica Inc. as general manager of Asia Ken Lee revealed that the brand already has 7 showrooms in Hongkong, Singapore and Shanghai for customer communication, activities, yoga courses and products that sell limited products. This is a common test strategy for Lululemon before entering a market.

Because the customer response is very positive, the brand plan will be the first Asian entity store opened in Hongkong or Singapore before the end of this year, and the Chinese website will be launched in mid 2015. Then it will be more likely to enter Tmall mall in Alibaba.

The group is responsible for the world.

Delaney Schweitzer, executive vice president of business, has confirmed the news of Ken Lee, saying that it will open the first Asian store in Hongkong in December, and that Delaney is expected to follow. Delaney Schweitzer says it is close to trading in the market for possible new stores next year.

It is worth noting that Lululemon does not seem to know enough about the Asian market, especially the Chinese market. According to industry information, Lululemon was ready to open its first Asian store in Hongkong in the summer of 2013, but it was abandoned because of the location, rent and unexpected "pparent Yoga Pants".

According to the no fashion Chinese website, Lululemon's official website photo shows a group photo of Laurent Potdevin and Dalai Lama of the group, and has cooperation with Vancouver Dalai Lama center.

As we all know, Dalai Lama has always been a representative figure of Chinese government as a separatist force in Tibet, so this may bring some trouble to Lululemon's entry into China.

According to the data, the net profit of Lululemon Athletica Inc. in the two quarter ended August 3rd dropped by 13.8% to 48 million 700 thousand dollars due to an annual increase of 20.9% in SG&A expenditure, which was 56 million 500 thousand US dollars in the same period last year. The diluted earnings per share decreased from 0.39 US dollars to 0.33 US dollars in the same period last year, which is higher than the market forecast of US $0.29.

To this end, the group raised its forecast for the whole year. It is expected that earnings per share will be in the range of US $1.72-1.77 per year, originally expected to be US $1.72-1.76. The market is expected to reach US $1.74. The lowest expected value of the whole year's income is also raised from US $1 billion 770 million to US $1 billion 780 million, which is in line with market forecasts.