"Double Eleven" Has Gradually Moved Towards Internationalization, And The Annual Growth Rate Of Cross-Border Electricity Providers Exceeds 30%.

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"Not only belongs to Alibaba, but also belongs to China.

Cross border e-commerce enables overseas products to enter the Chinese market rapidly, and the "double eleven" is becoming more internationalized.

The "double eleven" continues to refresh the online consumption record, and this year's electricity consumption is characterized by the addition of international elements, consumers can "sea" foreign goods, and at the same time, the pace of Chinese goods to go out with the help of e-commerce channels is accelerating. "Double eleven" has gradually become the carnival of global consumers.

As a domestic electricity supplier giant

Globalization is its first pilot this year. "Buying the whole world and buying the world" is Ali's new slogan of "double eleven" this year. It intends to prepare for the full internationalization of 35 years.

Amazon, an e-commerce giant from the United States, also took a fancy to the big cake of "Hai Tao". Before the "double eleven", it launched six overseas websites, namely direct mail service to China, and about 80000000 commodities.

At the same time, shop No. 1 was officially launched on the "double eleven" period.

Through the bonded import mode, the overseas high-quality goods will be introduced into China.

In the domestic market, Tmall firmly sits on the background of the chair, and the electricity supplier accelerates the internationalization process. One of the demands is undoubtedly looking for new profit points and redeveloping new markets.

The deeper meaning of the global "double eleven" year is that as many e-commerce enterprises enter the international market, China is gradually moving towards the high-end of the global value chain. Cross border e-commerce will become a new highlight of China's participation in world trade, and will also change China's trade structure and consumption mode, and the whole economy will shift to the consumer economy to the information economy age.

Business 3: cross-border electricity supplier annual growth rate of over 30%

According to the Ministry of commerce data, the total value of China's imports and exports in 2013 exceeded US $4 trillion for the first time, of which US $2 trillion and 210 billion was exported and US $1 trillion and 950 billion was imported.

Among them, the cross-border electricity supplier's turnover rate reached 3 trillion and 100 billion yuan, an increase of 31.3% over the same period last year. The Ministry of Commerce forecast that the import and export volume of cross-border electricity suppliers in China will grow to 6 trillion and 500 billion yuan in 2016, and the annual growth rate will exceed 30%.

In the case of an average annual growth of less than 10% of traditional foreign trade, cross-border e-commerce with annual growth rate exceeding 30% will undoubtedly become a new growth point for China's foreign trade and import and export. It is predicted that by 2018, China's e-commerce will reach 50% of the world's cross-border electricity supplier.

At the import end, China has become one of the largest markets in the world.

In 2013, the "Hai Tao nationality" in the mainland of China has reached 18 million. By 2018, it is expected to double, with an annual consumption of 1 trillion yuan. At the same time, China's trade surplus will expand by 12.8% to 1 trillion and 610 billion yuan in 2013, and the balance of China's trade surplus also needs to be imported.

At the export side, "China made" is expected to enter the rising channel with the aid of e-commerce channels.

On the one hand, the Middle East, Africa, South America, Eastern Europe and Russia, such as the three world countries, started late, and the penetration rate was very low. For example, electricity suppliers accounted for 0.2% of total retail sales in Southeast Asia, while 8% in China.

On the other hand, the demand for Chinese goods in the world's main markets is also increasing. The PayPal global cross-border e-commerce report predicts that in 2013, the world's five largest markets (the United States, Britain, Germany, Australia and Brazil) will exceed US $11 billion in cross-border demand for Chinese goods, and will double in the next five years.

The first year of Globalization: the market can enter big opportunities.

In the case of excessive competition in the domestic market, the electricity supplier industry has reached the first year of globalization in the world.

2014 is the first year for Chinese and foreign businesses to join forces to develop cross-border e-commerce business. From the perspective of industry competition, there has not yet been a monopolistic pattern of monopolization of overseas markets, and the cross-border electricity supplier sector is still in the initial stage of integration.

The e-commerce research center data show that in the first half of 2014, China's cross-border e-commerce pactions totaled about 3 trillion yuan, and China's cross-border e-commerce platform has more than 5000, with more than 20 enterprises.

Based on the strong demand of domestic consumers for overseas goods, the electricity supplier is accelerating the layout of the overseas import market.

In February of this year, Tmall international was formally launched. Jingdong also launched low-key international channels at the same time. In August, Amazon imported the global product line from the Shanghai free trade area.

At the other end, the pace of Chinese goods going abroad is accelerating. Cross-border electricity providers are increasingly becoming a hot spot for capital pursuit, and the industry is ushering in a new round of integration.

At present Denmark's largest two-way shopping cross-border e-commerce platform in China - Denmark's China commodity network has been formally launched on trial operation recently; the Indonesian China commodity network of Qianhai net trade e-commerce company has also been formally launched recently; another well-known cross-border e-commerce website in Dunhuang has also completed hundreds of millions of yuan financing.

The development of cross-border electricity providers in the mainland will break the dominance of foreign websites such as Amazon and eBay.

Some analysts expect that three years will be a time period for the construction of overseas markets.

Within three years, China's cross-border electricity supplier industry hopes to achieve a globalized e-commerce platform. A number of e-commerce service enterprises with global operation capability have begun to dominate the new rules of cross-border trade, and China has the opportunity to become the trading center of the global e-commerce era.

Breaking the sea: logistics + mode + Third World

While e-commerce companies are trying to profit from foreign markets, cross-border e-commerce will be a new growth point of foreign trade, which is mainly promoted by the government.

In August 2013, the Ministry of Commerce and other departments jointly issued the "opinions on the implementation of policies related to the retail export of cross-border e-commerce"; in January this year, the Ministry of Finance issued the notice on the tax policy on retail sales of cross-border e-commerce, and the tariff preferential policies for cross border e-commerce retail exports were clarified.

With the support of macro policies, the electricity providers should deepen the cross-border business to make up for short logistics, clarify profit patterns and make precise efforts to the international market.

Make up for short logistics.

At present, the domestic consumer online shopping imports mainly through 3 ways: first, through the Tmall international, Suning "global purchase" and other electricity providers to implement the "bonded import" or direct mail import mode, the second is through Amazon, eBay and other overseas websites to purchase goods directly, third is through personal purchasing or overseas purchase platform such as Jingdong overseas purchasing platform online shopping.

From the present point of view, the bonded mode is an import logistics mode of cooperation between Tmall international, rookie network and cross border electricity supplier pilot cities.

At present, the rookie network has three bonded warehouses in Hangzhou, Guangzhou and Ningbo.

There are also e-commerce self built logistics, such as foreign wharf, but will also face obstacles to capital and logistics. There are also e-commerce providers who choose third party logistics services, such as cooperation with postal service.

Each of these methods has different considerations, but international logistics as the key to the "last mile" of cross-border electricity providers needs to wait for the dividend policy.

Xu Yu, director of the Information Development Bureau of the central information office, said during the "double eleven" period that the central information office will coordinate relevant departments, strengthen the construction of e-commerce information infrastructure and logistics system, provide convenient payment, customs clearance and logistics conditions for cross-border e-commerce, strengthen market supervision, and further standardize the network market order.

Clarify business models.

From the perspective of the import business, there are four main modes: B2C platform mode, Tao Tao mode, C2C mode, self run B2C mode, and so on 4 kinds.

From the open data, the financing situation of the other three models is not good except for the financing situation of the shopping guide rebate mode.

The B2C platform mode, the A round financing of the ocean terminal, is approaching tens of millions of dollars, and the self B2C business mode, the electricity supplier, the grain, I bought the net, and the B round of financing in August 2014 was US $100 million.

The cross-border electricity supplier "blue ocean" has attracted the domestic electricity supplier to enter the field in recent two years, coupled with the competitive pressure brought by overseas retailers. The current competitive pattern of cross-border electricity providers is still not clear, but mature and sustainable business mode, effective financing and deep layout strategy will be the two principles for the enterprises to become bigger and stronger.

Force third world market.

After several years of accumulation, China's electricity supplier has a relatively mature operational base. While entering the international arena, Chinese goods will have enormous market space for the third world countries with low penetration of e-commerce.