Shenzhen Fashion International Stage Begins To Show Fashion

On the evening of November 10th,

The leaders, representatives and spouses of the member economies attending the APEC informal leadership meeting will be at the scene. The leaders and their spouses are hosting the Chinese style clothing provided by the host, and the fashion style with both national characteristics and international fashion is widely favored by the APEC.

Zhao Huizhou and Luo Zheng, who are the core design members, are quickly known by the public as designers reveal their secrets.

One of them is the chief designer of Yi Hui fashion group, and the other is the founder of Shenzhen women's wear brand, the original native designer of Shenzhen.

Behind the brilliant development of Shenzhen's clothing industry on APEC is the accumulation and innovation of Shenzhen's garment industry over the past 30 years.

Shenzhen clothing brings Chinese elements to New York

More than two months ago, also on the world class stage with great attention, the Shenzhen clothing industry will bring the Chinese elements to the fashion week in New York.

There,

Li Qi, Ma Tiannu, Chen Feng and other more than 10 well-known fashion brands in Shenzhen are in full bloom. They display Shenzhen's brand design creativity and visual design concept, and the Oriental fashion Shenzhen fashion becomes a beautiful scenery on New York fashion week.

As a representative of China's famous local designer brand, Liqi advanced women's wear appeared in the 2015 fashion week of New York in September 7th.

The brand takes the "deep sea link" as the design theme, forming a designer's puzzling and magnificent thinking puzzle.

The second time he took part in the fashion week in New York, the representative of Podolf Goodman mall invited him after he finished watching the show.

American fashion stylist and Design Consultant Lupe Catio commented on Xie Haiping's works: "concise, generous, but not unusual design, highlighting his personality, is a rare Oriental fashion business."

Upgrading new with pformation and upgrading

From the fashion week to the APEC conference in New York, in just two months, in the two international occasions, the design and manufacturing capabilities of Shenzhen clothing have been displayed wonderfully, and this effect can be achieved. This is the perfect release of Shenzhen clothing with 30 years of accumulation and innovation.

Shenzhen garment industry started at the beginning of the establishment of the special zone. In the 80s of last century, it moved rapidly along with the garment industry in Hongkong. In the middle of last century, it was once in a low ebb in the middle of 90s.

It is under the strong market pressure that the Shenzhen garment industry has gone through a difficult exploration, and has gone out of a road of pformation and upgrading and gradually rising to the "Smiling Curve".

Relying on the brand centered innovation development system, Shenzhen clothing has completed the pformation process from export processing to independent brand, from processing base to headquarters economy, from traditional industries to fashion and creative industries in a very short time.

Statistics show that the output value of private brand products of Shenzhen clothing has increased from less than 10% in the early 90s to 49% last year, and this trend is accelerating. The proportion of output value of independent brand products has risen from less than 5% in the early 90s to 80% at present.

At present, Shenzhen has become the most important garment design, manufacture, distribution and export base in China.

At present, there are more than 3000 clothing enterprises and more than 800 private brands in Shenzhen. In 2013, the industry achieved 180 billion yuan in output value and exported nearly tens of billions of dollars. The products were sold well in all large and medium-sized cities in China, and the occupancy rate of shopping malls in large cities was as high as 60%.

In particular, Shenzhen women's clothing is leading position in the whole country, and has made a mark on the international stage.

At the same time, Shenzhen garment industry has formed a complete and perfect industrial system with better agglomeration effect. A large number of enterprises in Shenzhen have reformed in the aspects of independent innovation capability and enterprise competitiveness, and become a model for the pformation and upgrading of the dominant traditional industries.

Speed up "going global" and achieve internationalization strategy

After the completion of the local pformation, Shenzhen has further accelerated the pace of internationalization of the fashion industry.

Shenzhen clothing industry entrepreneurs pay great attention to learning from the styles and ideas of fashion designers in Paris, Italy and Milan, such as Mass Phil, movie, song, Si, and so on, and many other brands, such as Ma Tiannu, Ji Houfeng, Kate Dun, vinteno, AI te love, Niersi, Yi Hui and Ernie. All of them have invited famous international fashion designers to cooperate in brand and design, take the lead in keeping pace with the fashion trend and firmly grasp the trend of international fashion development. This has become a common practice in the fashion industry of Shenzhen and has become a current mode of the development of the front-line brand of Shenzhen women's wear.

From 2008 to 2012, the Shenzhen apparel industry held five consecutive London Fashion Week and held the largest and highest fashion fashion event in London Fashion week.

In 2013, the New York fashion week was first unveiled in 2013. The Shenzhen Legion has been greatly concerned by American fashion buyers, retail giants, fashion agencies, senior fashion critics and fashion media. A number of fashion brands have grown rapidly in the process of "going global" in the process of international exchange and cooperation. They have made significant progress in global resource allocation and international competitiveness, and the international image of the city has also been improved.