Shopping Guides Should Not Only Sell Clothes But Also Match Them.

"Compared to online shopping, I prefer shopping in the mall.

At least we have an intuitive understanding of the material and shape of the clothes.

In the past "double 11" Shopping Festival, Miss Zhang has found many treasures in the shopping mall.

"But shopping in the mall is not a match.

"

Miss Zhang's "trouble" does not exist in the popular shop in recent years, because in the buyer shop, the style is above the brand, and the buyer is the key to choose the style. They are also professional collocs.

Shopping mall set up professional guide

Providing one to one service for customers

"Since the establishment of our studio, our costumes and collocs are all behind the scenes, serving the brand only.

Later, they went to the stage, as a professional shopping guide, directly facing customers.

Zhou Mingjuan, director of Hangzhou Jie Bai women's clothing studio, said, "customers with demand can make an appointment directly to the mall.

Sometimes we have a lot of appointments, so we are too busy to eat. "

Zhou Mingjuan is the founder of Jie Bai women's wear studio. She told reporters that there are 4 people in the studio's shopping guide team, which is mainly responsible for the matching of women's clothing.

In her

In the micro signal, there are nearly one thousand friends who have consulted her with clothing knowledge.

For professional guides, it is far from enough to have professional knowledge and collocation skills.

"Professional shopping guide also has a certain understanding of each brand in the mall. These requirements determine that the guide must work in the sales line."

It is understood that the team is basically the charge of different departments in the shopping mall.

In addition, shopping guide is still a very EQ test. "We will ask the shopping guide to know as much as possible about customers, including their personalities, preferences, and even what clothes they already have in the wardrobe.

Customers always want to find something that suits them and has not been bought before.

The finer our homework is, the more professional and close to customer needs we provide.

Zhou Mingjuan said, usually given.

After the selection, she will score the clothes.

"If the score is not up to standard, it is better to let the customer" empty handed "and try to be as professional as possible.

West Lake Yintai city staff also revealed that the future shopping mall will also create such a professional shopping guide team, to provide customers with one to one services.

"This service is launched by the group, and all the stores and the" city "of Yintai will be implemented.

Insiders told reporters that in the past, high-end shopping malls also had a shopping guide team, but it was either provided by a single brand dealer or served only by VIP customers.

Now, this kind of high-end service starts to walk down the "altar" to serve ordinary consumers.

"The guide assigned by a brand dealer or dealer is often limited to a single brand.

By contrast, the shopping guide will be more comprehensive.

Keep up with the buyer shop

Development of experiential consumption in retail industry

Xu Ying is a frequent visitor to a buyer's shop. She often calls herself a "second class, first-class buyer".

"Buyers are the key to choosing styles, and the core of a buyer's shop.

They will have a basic judgement on the fashion of the season. I believe their professional vision. "

Buyer's shop is a popular clothing store in recent years. In order to achieve differentiated operation, many shopping malls are keen to introduce buyer shops to replace single brand stores.

A buyer's shop usually brings together buyers from different brands around the world, the equivalent of a small shopping mall.

As a matter of fact, the professional shopping guide provided by the shopping mall is based on the core of the "buyer selection style" of the buyer's shop.

Behind the professional development of shopping malls is the promotion of services.

In recent years, the retail industry has been hit by the electricity supplier, and its revenue has declined.

Creating a one-stop shopping experience for customers has almost become the development trend of the entire retail industry.

"Although the electricity supplier has brought a great impact on the traditional department stores, customers can not see the type, material and color of the clothing on the Internet. They can not try them on, nor do they know the actual effect of the collocation.

This is the malpractice of online shopping, and also the advantage of the entity store. "

Senior industry insiders say that this kind of face-to-face service is the advantage of traditional department stores.

Let professional guides and customer service managers provide customers with one to one services, which is the way that shopping malls continue to enhance experiential consumption.

However, limited by professional knowledge and other conditions, the shopping mall can not be equipped with a large professional shopping guide team to serve all customers.

As a matter of fact, the reporter has learned that the demand for store teller is improving constantly, whether it is shopping mall or brand business.

"Now we put forward higher requirements for salesmen, not only for clothes, but also for collocs." for example, consumers do not feel good about single products, but they will have completely different effects when they are put up. Salesmen will remember the clothes you bought before, teach you how to match, and how to wash fabrics. "

The shopkeeper of a women's clothing shop said.