Clothing Brand Retail Shops Do Well In Passenger Flow Analysis Is Very Important.

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Xiaobian of the network to introduce how to do a good job in the analysis of brand retail stores.

For clothing brands, attract customers into stores.

This is very important, but how to let these target consumers to buy products is the most important.

In addition to building the atmosphere of the terminal environment, what are the other technologies that make it easier for you to lock in your target consumer groups and how to analyze your traffic?

The biggest demand point of clothing brands for passenger flow analysis

Accuracy rate

For clothing brand, the accuracy rate of passenger flow analysis software is relatively high. It is understood that the current passenger flow analysis software on the market can not fully achieve the accuracy rate of 100%, usually achieving 90% accuracy rate has been quite good.

Integration with ERP system

At present, many clothing brands have adopted the ERP software in operation. When adopting the passenger flow analysis software, they hope that these software can integrate well with the previous ERP software. Through this integration, we can reduce the overall operation cost and improve the work efficiency, which is very important for the clothing enterprises to enhance the overall competitiveness.

What can the passenger flow analysis software bring?

For clothing enterprises, what can the passenger flow analysis software bring to it? Mr. Xia Yu, marketing director of Wuxi Hui eye electronic technology company, introduces to the clothing store that passenger flow analysis software can actually achieve many functions, which is relatively suitable for fast fashion brands and large scale shops, and its main functions include:

See whether the display is popular.

For clothing shops, commodities are the focus of display, and display is the means of selling the atmosphere of the store. The space designer is the stage of performance, and the combination of the three can become a perfect performance.

Using passenger flow analysis software, according to the passenger flow data, we can clearly see which areas have more passenger flow. In this way, according to the passenger flow data, we timely adjust the deployment of shop display and personnel, so as to provide convincing for your decision.

See how many people need to attract the successful opening of a brand store.

If the brand opens a new store, the passenger flow analysis software can check the passenger flow into the store and analyze the number of passengers needed to achieve the balance of payments, such as analyzing the shops that invest 1 million, and how many passengers need to attract every day to meet the profit.

Help store positioning rent price

Through the statistics of passenger flow in different regions, we can help the shopping malls to determine the price level of counters and shops, and avoid the loss of reasonable rental income.

The same applies to shopping malls, and how much rent should be made, and how many passengers should be attracted every day to make profits.

Help to locate new shops

For brands, if a new sublet shop is taken over, the passenger flow analysis software (matching monitoring facilities) can help investors to analyze what kind of store they should open by passing through the flow of people and age levels.

Review the flow rate and conversion level of each store.

Review the flow rate and conversion rate of each store, compare the similar stores, identify the business opportunities that can be improved.

Compare the sales performance of new and old stores, analyze the existing problems in the management of stores in conjunction with a number of KPI indicators (passenger volume, conversion rate, average store time, etc.), and put forward strategies and suggestions for substantive problems.

Passenger flow statistics can provide accurate positioning for brand promotion and marketing strategy.

For a brand dealer, the marketing plan and

Whether the plan is reasonable or not, we can not accurately judge whether the activity will achieve the expected effect simply from the turnover. The passenger flow statistics here is particularly important, which can help businesses conduct detailed analysis.

Looking back at the long-term accumulation of passenger flow statistics, we can help us locate and customize brand promotion activities more accurately and maximize the interests of businessmen.