Jinjiang Sporting Goods Industry Gets Off The Fog And "Dragon Rises"

With the promotion of the sports industry reform, the total volume and structure of the sports industry will increase and optimize in the future, including sports goods manufacturing and sales, fitness and leisure,

Performance, venue services, intermediary training and other sports industry categories will usher in excellent development opportunities.

The benefit is not only the industrial economy of Jinjiang, but also a huge positive for Jinjiang, a national sports industry base and a national pilot project for the construction of new urbanization.

The 5 trillion yuan "big list" will make this sports city blood and heart search for every opportunity. The green life form brought by it will also enhance the cultural connotation of the city, improve the quality of life of the citizens, and change the consumption pattern of the masses.

Sports City Jinjiang will usher in the development of the "great era".

After years of development and precipitation,

The sporting goods industry has become an important supporting force for the domestic sporting goods industry. It has 42 national sporting goods brands and 21 sporting goods listed companies. Many famous brands such as Anta, 361 degrees, XTEP and Shu Hua have sprung up.

However, the lack of innovation and rapid expansion of horse race enclosure also make the "Jinjiang Department" sporting goods industry encounter difficulties and enter the adjustment period.

The publication of the "opinion" is like a thunder, which will open another fast growth cycle for the sporting goods industry.

The most encouraging thing for Jinjiang enterprises is that national fitness has become a national strategy.

Good news came, the chairman of the board of directors of the company, jumped out of four words: "the opportunity has come!"

As early as 5 years ago, when most sports brands were still asking celebrities to endorse, Lin Shui pan, with its unique strategic vision, joined the State Sports General Administration to become the first sporting goods cooperative enterprise of the national fitness program.

Beginning in 2013, the brand was awarded the official only designated sports shoes and clothing equipment of the National Sports General Administration "the national fitness China trip". It joined the Olympic champion in more than 30 universities and many communities in the country to endorse the national fitness campaign.

It is our original intention to "support the national fitness China sports and sports events, convey the spirit of healthy and upward public sports to the public, and promote a healthy life concept."

Lin Shui pan

The fitness of the whole nation coincides with the brand positioning of the "Life Movement" of Xi De long. It has a previous foundation. Next, Xi De long will deeply plough the golden signboard of "national fitness", in addition to increasing the research and development efforts of sports equipment, it will also take the initiative to participate in the construction of the national fitness gymnasium and distribute more market cakes.

In 2013, the annual output value of China's sports industry accounted for only 0.6% of GDP, which was far from the proportion of over 2% of developed countries.

With the introduction of the "opinion", the sports industry, which is closely related to the residents' life, has prominent potential value.

How to grasp the opportune time to excavate the trillions of rich mines in sports industry, and Jinjiang enterprises with sensitive market smell have begun to plan their layout.

"The sports industry will become the next super industry."

In the view of Zhang Weijian, chairman and President of Shuhua Limited by Share Ltd, the importance of "opinion" to national fitness and a series of detailed plans for the construction of national fitness facilities will bring unlimited business opportunities.

As the leader of domestic fitness equipment, in the future, Shu Hua will exert great efforts in building sports fitness grounds.

"The state proposes to vigorously promote campus football and social football, but at present, sports venues are seriously inadequate, which has great market space."

Zhang Weijian said that with the advantages of Shu Hua in the national fitness government procurement, Future Ltd will actively participate in the building of national fitness venues, sports parks and outdoor routes.

"For enterprises, the popularization of national fitness can further enhance the consumption of sports goods."

Guo Hanyao, an expert in domestic brand marketing planning, believes that once the national fitness atmosphere is formed, it will bring about changes in lifestyle. Sports consumption will become habitual consumption and become a rigid demand for consumers, which will increase the market space for sporting goods manufacturers.

If the policy is good or will sweep the overall downturn of the sporting goods industry in recent years, the local sporting goods enterprises are expected to usher in "Dragon Rising".

Xu Yueyun, Dean of Sports Institute of Quanzhou Normal University, Jinjiang sports industry can take this opportunity to carry out "pformation and upgrading".

The so-called pformation is the pformation from the homogenized and competitive footwear manufacturing industry to the sports equipment, sports services and other high value-added industrial chain.

The so-called "upgrading", that is, enterprises should increase R & D efforts to enhance the core competitiveness of products.

By integrating resources, joint research and development with similar enterprises or universities can reduce duplication of investment.

Whether local pformation and upgrading or a new path, the "national fitness" to become a national policy will give enterprises a huge imagination.

New urbanization, production and urban integration, promoting harmony

The blueprint of sports industry base opens up the welcome machine.

In addition to the direct benefits of enterprises, as the third national sports industry base after Shenzhen and Chengdu, Jinjiang's brilliant blueprint for building China's sports city has also been accelerated in the "national fitness" craze.

Just last month, the 361 degree Cup second China Jinjiang bicycle open competition was held in Jinjiang, which attracted the strength teams and top drivers from 13 countries to join the competition. It is one of the largest and most competitive bicycle events in the province.

Among them, the highway elite group not only converged 20 top national club teams including QUICK express passenger China team, specialized (lightning) China team, Xinghai Changlong China team, Merida Challenger team, etc. the highly competitive BH-Spiuk China team also joined the competition.

This is another major sporting event that Jinjiang launched in 2014 after successfully hosting the CBA, the Chinese Football League B and the Asian Beach Volleyball Championships.

Han Ye, director of the public relations center of the 361 degree group, said that this bicycle race is aimed at building a sports brand in Jinjiang, boosting the construction of a strong sports city, promoting the pformation and upgrading of the sports industry, and promoting the national fitness program in Jinjiang.

In recent years, the sports city of Jinjiang is participating in the development of sports competition market with positive actions, and has gradually developed a number of brand events.

Whether it is sand row or bicycle race, it has been upgraded from the first domestic competition to the intercontinental competition, and the scale of sports events is growing and the brand continues to improve.

For Jinjiang, building brand events and flourishing the competition performance market is an important part of building a sports city in China. This is also in line with the opinion that encouraging large sports events to fully develop the market.

If the European Professional Football League has penetrated into every pore and NBA has grown into a sports industry giant, as the representative of China's sports "three big balls", the Chinese Super League and CBA are still just toddlers.

While the gap is lagging behind, it also indicates the great potential and broad development space behind China's sports industry.

"Before the development of the sports industry is led by the government led, market operation, enterprise participation and national mobilization, after the new policy comes out, the government will pform from the leading to the guidance, with the role of" 42 calls for a thousand jin ", and promote the development of sports industry in various ways such as policy, land use, capital, financial discount, project encouragement and so on.

In the view of Huang Liang, director of Jinjiang Sports Bureau, one of the ways to develop sports industry and build sports city is to promote sports consumption through projects and encourage enterprises to participate in it, so as to promote national fitness and promote sports consumption upgrading.

He gave an example. In 2011, CBA cancelled the complimentary tickets, all of which were marketed, but the home games were full.

Brand events can not only bring considerable economic benefits directly, but also inject great vitality into the economic and cultural life of the whole society, and stimulate many industrial chains such as pportation, catering, accommodation, sporting goods sales and so on.

The "opinion" encourages the market momentum of the competition market and will stimulate the enthusiasm of Jinjiang's sports city.

"Next year, we will also have some new projects, especially football matches that we are concerned about. Next year, Jinjiang will have a new plan."

Huang Liang revealed that in addition to the Chinese Professional Football League B League Fujian home to settle in Jinjiang, the Chinese football Fujian training base will also be settled in Jinjiang.

In addition, China's 5 man soccer league also set up a home court in Jinjiang.

From next year, Jinjiang will also host the Football League for primary and middle school students and hold the national fitness games.

Behind the rising sports events, the Jinjiang municipal Party committee and the municipal government are planning ahead of schedule.

It is understood that Jinjiang has commissioned the development research center of the State Council and the national physical culture and Sports Bureau of the State Council to carry out the basic research on urban development and sports industry development, and put forward the development layout of "two areas, one center".

The so-called "belt" is to build and build a coastal sports and leisure industry belt in the coastal passageway with sports, leisure, tourism, entertainment, commerce and business as a whole. The "two places" are to create the global sports equipment manufacturing base and state-level sports training base, and "one center" is to create the national sports competition center city.

Around the five key points of development, such as strengthening and strengthening the sporting goods industry, cultivating sports fitness and entertainment industry, developing competition performance industry, building national training base, planning and developing coastal sports and leisure industry belt, Jinjiang is making great efforts to build a demonstration base for the development of national sports industry, an important global sporting goods manufacturing base and a modern sports city with international influence.

Sports, as a unique form of cultural activities, plays an irreplaceable role in improving the quality of life and improving the overall quality of the population. The popularization of the concept of national fitness is an important way to boost the process of new urbanization.

The national fitness campaign has risen as a national strategy, and has played a significant role in promoting the development of new urbanization in Jinjiang.

Over the past 30 years, the industrialization of Jinjiang has been extended to surrounding villages. Hundreds of thousands of peasants have become enterprise workers and more than 90 thousand farmers have become citizens.

But for a long time, Jinjiang's urban and rural infrastructure construction, public services and social security did not keep pace with the pace of economic development.

Some excellent technology and business management personnel and skilled workers have left Jinjiang.

Unable to retain talent has become the pain of economic and social development in Jinjiang.

In the new urbanization construction, Jinjiang adheres to the integration of production, city and integration, and the system promotes the comprehensive pformation of the city.

From the one-sided pursuit of urban expansion in the past, change to enhance the city's culture, public services and other connotations as the center, for urban and rural residents to create high-quality livable place.

Every morning or evening, the square dance, which is active everywhere, needless to say, on the both sides of the main road century avenue, the "riding" personnel in twos and threes come into view from time to time; the eight immortals Park, Lingyuan mountain scenic spot and the public of mountaineering are constantly in flux; the newly built sports park in the five Li Garden of the Jinjiang Economic Development Zone, and the "new Jinjiang people" from all corners of the country enjoy the joy of sports.

That is, in these years, more and more people in Jinjiang, or Jinjiang families, have chosen outdoor fitness.