Clothing Stores Should Learn To "Stop When Necessary" When Making Sales Promotions.

Let's start a family now.

It is one of the first projects of many people who want to start a business quickly. We all know that it is difficult to open a store, so if you want to run the store well, you need to know about the development of the franchised store and master the basic knowledge.

Now let's talk about it.

The limitations of discount sales can be seen everywhere.

One: discount promotion is easy to cause price war.

High amplitude and high frequency

It will lead to vicious price competition among brands, which is not conducive to maintaining product price image and reasonable profit margins.

Two: discount promotion is not conducive to building brand loyalty.

Because the discount may attract some consumers who are particularly concerned about price, such consumers tend to be accustomed to those products that discount, and there is not much loyalty in the brand at all.

Once the product discount sale is over, they may immediately switch to a relatively low price product brand.

However, those who are highly loyal to the brand often feel that their products and brand grades are declining due to the discount of products, affecting their identity and image rather than choosing the brand product.

Three: frequent discount will hurt products and brands.

Consumers often think that the quality of products that are often discounted will be lower than the competitive brands with high price. They will think that the original price is unreasonable. They will think that the manufacturers will reduce the grade and quality of the products, which will reduce the brand's status in the minds of consumers, reduce the brand's own value and status, and create an invisible obstacle to the price increase of the products.

If consumers or customers are accustomed to the price after the product is discounted, the brand's status in the consumer's mind is the grade and image after the discount.

Four: the profit from the loss is hard to compensate.

Discount sales promotion can be carried out within the margins of profit control. If the unrestrained discount caused by the competition between manufacturers will cause the sales of enterprises to fall deeper and deeper, the loss of the discount will be difficult to clean up.

Five: simply discount can not solve the fundamental problem.

Although discount sales can increase product sales and increase market share in the short term, it can not solve the fundamental problem of manufacturers' sales, but also mislead manufacturers' correct understanding of the market, which is not conducive to the adjustment of product structure.

This way will make sales managers indulge in the illusion of sales at the moment, do not think about the way to solve the problem, and even rely on this kind of promotion.

The franchisee's business skills are still more mature. All these require your attention. Only when you master the overall situation can you continue to develop, and you can understand the market's mastery of the business methods, so it is still advantageous for the development of clothing stores.