3D The New Rhythm Of Body Sense Clothing, And Feel The O2O Shopping Mode.
In November 16th, the sixteenth high level fair was held in Shenzhen.
Convention and Exhibition Center
Open the curtain.
The theme of this year's high tech fair is "adhering to innovation driven and accelerating green development". It will last until 21 days.
Chen Yongjie, general manager of an intelligent technology director, received an exclusive interview at the exhibition site.
At this exhibition, new technologies such as 3D printing, smart home and body feel fitting are especially noticeable.
The new fashion of somatosensory technology is the focal point of the "clothing 020 shopping experience Museum", which is created by fashion brand.
In an exclusive interview, Chen Yongjie said that the experiencer only needs to stand in front of the N-show 3D body feeling fitting mirror. Through simple body movements, he can try on different styles of clothes. After the test is satisfied, he can pay for the purchase directly under the N-show 3D somatosensory device. The whole operation process is very convenient.
Chen Yongjie said, "clothing 020 shopping experience hall" is to integrate fashion and technology together to create a new brand.
Marketing
Way.
Only a small amount of sample clothing is displayed in the museum. Consumers try on clothes and dress matching through N-show 3D body fitting mirror. After fitting and fitting, the fabric texture is perceived through the model clothes.
After satisfaction, buy directly under the 3D body feeling fitting mirror, consumers can choose to pick up goods in the store or distribute by the electricity supplier.
Chen Yongjie said that the "clothing 020 shopping experience hall" combines image matching, interactive sharing and online payment to provide consumers with an excellent immersive shopping experience, and this shopping style that highlights user experience is the weakness of the online shopping. It can be seen as a powerful weapon for clothing retailers to compete with consumers and retain their consumption.
At the same time, this innovative clothing O2O marketing mode can be rebuilt in existing clothing stores, and can also be built in living communities, airports, office buildings and other places. It can effectively help apparel enterprises to reduce rental costs, labor costs and product inventories, and help apparel jewelry brand establish a nationwide sales network at a faster pace.
According to Chen Yongjie, the current N-show3D
Fitting mirror
It has been used in many flagship stores of listed apparel brands in China.
A well-known e-commerce platform is also planning to build a O2O shopping experience store in commercial offices, high-end living communities, beauty salons, airports, high-speed rail stations and other public places, so that consumers can enjoy interactive shopping fun and enjoy convenient shopping services.
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