Physical Brand Is Entering The Electricity Supplier To Surpass Amoy Brand.

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Xiaobian network to introduce the entity brand to enter the electricity supplier beyond the Amoy brand, Fujian Style Men's clothing value services.

In this year's "double 11" list, the performance of traditional brands under the line is strong, and the sales that once surpassed the Internet brand become the mainstream, and the rankings of all categories show such characteristics.

Reporters from the Alibaba released Tmall double 11 categories of sales rankings concluded that in the beauty, mother and baby, shoes, sports outdoor and other 10 categories of 30 brands, only AFU, Korean home clothing, Yin man three Amoy brands, the rest are all physical brand.

It is an indisputable fact that physical brands have entered the electricity business in a big way.

On the local side, the menswear men's shoes and sports shoes brands still maintain a higher sales volume, and children's clothing, children's shoes, food and other "new categories" have a bumper harvest.

Sporting goods: many Jin Jin enterprises advance into the top ten industries.

This "double 11", the reporter learned from Taobao data cube, XTEP, Anta, Jordan, Hongxing Erke advance into Taobao 10 11 sports shoes category 10, fifth, sixth, seventh and ninth, while 361 degrees eleventh.

XTEP said that this year the entire business environment is more mature, coupled with better operation ideas and conditions, XTEP's "double 11" score is more ideal than last year.

XTEP's official mall is their main position, and the "all people business" just launched is the next development focus of XTEP.

Xiao Lihua, vice president of XTEP group and general manager of electric business, said that as the first cloud selling e-commerce platform in the world, microshop network has opened 10 million microphones to cover the mainstream online shoppers in China. The products of suppliers are not only displayed in all microstores, but also are displayed in all microstores in their distribution system.

The strategic cooperation between XTEP and micro store network is an opportunity for XTEP to seize the Internet market. The micro store will lead the resources to XTEP in the network channel and distribution resources, and help XTEP manage the channels and consumers efficiently.

The cooperation between the two sides is aimed at sharing resources in the field of e-commerce and trying to explore and explore the mobile Internet together.

Jinjiang leading dancer shoes and Garments Trade Co., Ltd. is mainly composed of fast fashion sports shoes, and its performance is still strong in Tmall's "double 11".

"The" double 11 ", we ranked thirty-second in the category of sports shoes, the whole is pretty good.

Lin Mingkun, the leader of the leading dancer, said that compared with previous years, the "double 11" international brands such as Adidas, Nike and new Pak Lun have done enough marketing, and the discount is also very attractive.

"Double 11" is just a warm-up war. Next, there will be more competition in the category of sports shoes.

In sports outdoor outdoors, sports shoes in Jinjiang are performing well, and outdoor products also usher in a new breakthrough.

Nie Jingyu, director of electronic operation of Tianlun Tian outdoor products Co., Ltd., told reporters that as at 11 a.m. at 8 a.m., their sales volume exceeded the total sales volume of last year's "double 11", which is closely related to the resumption of electricity business by headquarters.

After launching the direct electricity business of the headquarters, they have relatively flexible autonomy in the price system and brand promotion, so that they can quickly sell and sell the whole network in Tmall flagship store, Jingdong, vip.com and so on. Especially in this year's "double 11" activities, the joint business of the head office of the Ministry of electricity and the joint regional agents has jointly entered three major venues, namely, outdoor sports venues, outdoor venues and Juhuasuan, which laid the foundation for the success of the annual feast of Tianlun electric business.

Min Style Men's wear: light ranking service

As of press release, Tmall men's clothing category top five list, there is no brand of Quanzhou figure.

In the previous Tmall's "double 11" men's clothing sales, rankings ranked first.

Last year's "double 11" seven wolves also won second, and the top ten were jeep and Jeep.

Nevertheless, under the rational background of the "double 11", many Quanzhou menswear enterprises said that compared to the "double 11" ranking, what they value more is the actual volume and the customer's consumption experience.

Liu Lei, general manager of CABBEEN electric business, told reporters that CABBEEN had sales of 44 million last year, and its sales volume was nearly 60 million yuan this year, an increase of 43.5% over last year. The sales of goods reached 60%, ranking tenth in the category of Tmall men's clothing.

In fact, CABBEEN has been tenth in two consecutive years.

"We feel that we have not done well this time because we are not well prepared. If we are prepared, we believe it will be better than it is now."

In addition, Liu Lei also said, "men's clothing category competition is more intense than in previous years."

For this double 11, Mr. CABBEEN also made his own views.

He believed that the electricity supplier is a long-distance race, the road is long, not bad, is always on the road.

"Seven wolf sales this year compared to last year achieved a steady growth, of which men's clothing category in the double eleven activities overall growth is quite impressive."

"Seven wolves electric business department manager Chen manager said.

The "double 11" product line online ranked the 54 among all men's wear brands, and the fourteenth among the brand names.

Deng Youjun, CEO of Jinjiang goods and garments Trading Co., Ltd., said that the competition of men's clothing as Tmall's "double 11" category is more intense. If a good brand wants to win the market in the future, the personalization of the product will be a core competitiveness.

Children's food: rising stars do not lose big brands

In traditional advantages

Laughing at Tmall's "double 11" at the same time, children's wear, children's shoes, food and so on as the rising star of the net later, also ushered in a good sales volume.

It is reported that this "double 11" candy snack category is most concerned about chocolate, meat flakes, cakes, fish tofu, fish products and other categories.

Among them, the meat pine cake as last year's big heat network explosion, this year has also continued this hot trend, Tmall can randomly search 1933 products, friends, yak, pan pan and other Jinjiang brand sales all the way up; pan pan meyye, Golden Delicious black sugar plum and other single products also in this "double 11" achieved good results.

In addition, steamed cake, fish tofu and fishery products, as the trend category in this year's rest area, are also concerned by consumers.

As a leader in the popular snack food products on the Internet, Fujian you Chen Food Co., Ltd. has made remarkable achievements in this year's "double 11". The total sales volume doubled over the same period, ranking the first among the traditional cakes in the electricity supplier, even in the whole network food category, fifteenth.

You Xiaowen, President of the courtier, told reporters that his friends could continue the "myth" of the electricity supplier's explosion, which could not be separated from the efforts of many distributors.

He said that if Taobao was alone, there were more than 10000 online distributors in the Department of friends, and the number of Muchen muffins on the Internet sales platform such as Alibaba, shop No. 1 and Juhuasuan could be seen. Each distributor took various marketing methods, such as "buy two to send one", "package mail", "draw lottery", "discount sales promotion" and so on, and provide consumers with a variety of consumption choices.

"It's us.

There is not much investment in marketing, otherwise this year's sales volume can go to a higher level. "

You Xiaowen said that marketing mainly relies on a large number of network distributors, and the enterprise's most important is to grasp the quality of products, quality is to win the root of consumer recognition.

Coincidentally, in the hour before the end of the "double 11" activities, CAMKIDS teenagers rushed outdoors to third children's sports outdoors, surpassing BELLE and Adidas.

Hong Qinming, deputy general manager of Mingwei shoes and Garments Co., Ltd. has been drying out this year's record on his WeChat. "You can say that our customer price is high. You can say that we are a new brand. You can even say that we rely on the CAMEL brand platform, but the results represent everything, and customers vote with money." this shows the arrogant performance of CAMKIDS.

In addition, the children's shoes and children's clothing of childish limited company also came to a success.

Huang Chengye, deputy general manager of the company, told reporters that sales of Babu bean children's clothing had reached about ten million, and that there were several millions of sales of children's shoes.

Babu children's shoes rank the top three in the category of double 11 children's shoes. In addition, despite the attack of many children's clothing brands, Babu's children's wear is also good in the overall rankings of children's wear.