Operating Costs Continue To Rise, And A Large Number Of Retail Outlets In Shanghai Are Closed.

Shanghai CPPCC recently held the twelve thirty-four chairman meeting to consider the report on accelerating the pformation and upgrading of Shanghai's business (Draft).

Wu Zhiming, chairman of the Shanghai Municipal People's Political Consultative Conference, presided over the meeting.

According to the current situation and achievements of business development, the paper puts forward specific suggestions for the difficulties and challenges facing the current business pformation and upgrading: combining the future positioning of the city and the new round of urban master planning, the overall planning of the business should be coordinated with the population distribution, consumption demand, pportation system and environmental protection; guide business enterprises to innovate operation, strengthen market demand research, develop their own brands, integrate resources comprehensively, develop online and offline, and explore new business models such as "store business + electricity supplier + service provider"; strengthen the application of new technology, develop intelligent logistics and distribution, further improve the urban common distribution network; speed up research and promote policies and measures for the integration and interaction of business mode innovation and technological innovation, establish relevant systems, index systems and standards, and establish a good business environment. The meeting revealed that from March this year, the Shanghai municipal CPPCC Economic Committee, together with the Shanghai business Development Research Center, will focus on the new trend of Shanghai's commercial development.

It is reported that the Shanghai Economic Committee of the CPPCC and the research group of Shanghai Business Development Research Center have completed the "Research Report on accelerating the pformation and upgrading of Shanghai's business" (Draft), noting that the rapid growth of online consumption, on the one hand, created consumption demand, and on the other hand, there is a certain crowding out effect on offline consumption.

Sales volume of online shopping has been refreshed repeatedly, which is more difficult for the real business.

In 2014 1-9, the total retail sales of consumer goods in Shanghai reached 639 billion 389 million yuan, an increase of 8.5% over the same period last year, down from 8.7% in the same period last year.

Physical business is facing difficulties.

In 2014 1-9, the retail sales of online stores in Shanghai reached 66 billion 934 million yuan, up 21.7% from the same period last year, much higher than the growth rate of total retail sales of consumer goods.

The rapid growth of network consumption produces an extrude effect on offline consumption.

In the first 9 months of this year, sales of department stores, large general supermarkets and standard supermarkets decreased by 7.1%, 3.8% and 2.9% respectively.

To add insult to injury,

The operating costs of rents, labor, water and electricity, logistics and so on continued to rise, the rent and labor costs were 5 times and 10 times 20 years ago, but the gross margin of commodity sales hardly increased.

The report revealed that in the first quarter of this year, Nanjing West Road shops had a rent of 83.5 yuan per square meter per day, and Xujiahui [1.41% research fund was 74 yuan / day.

Over the past two years, more and more commercial enterprises are facing the problem of the expiration of rental contracts and the sharp increase in rents.

Many factors can easily cause large numbers of domestic and foreign enterprises to close stores.

At present, the population in Shanghai has a population of over 18-35 at the age of 8 million. The consumers after 80 and 90 have become the main consumers. The change of consumer groups will make consumers more focus on service consumption.

The data also show that the consumption of various services in Shanghai has been increasing rapidly in recent years, and the average growth rate over the past 5 years is far more than that of commodity consumption.

Therefore, business should no longer play a role of terminal channel, but need to dig deeper and deeper.

Personalized needs, provide more accurate products and services and new format mode.

The group noted that Shanghai's commercial enterprises have pformed from subdivision format, expansion of categories, cross-border operations, innovation management, precision marketing, extension services and so on, and have brought forth a number of new business models and formats, such as K11 shopping center of Huaihai Road, with a theme of art, humanities and nature, and a powerful buyer team.

At the same time, with the

With the development of Internet information technology, the online and offline full channel business circulation mode is the innovation of market mode or market mode under the new round of Internet economy. It is an inevitable trend for the development of retail industry in the future.

At present, the interaction between online retail enterprises and traditional retail enterprises is still insufficient.

Internet retailers are eager to expand the scale with traditional retailers, while traditional retailers worry that joint efforts will accelerate the recession.

The research group suggested that the business administration departments of the Shanghai municipal government should guide commercial enterprises to speed up the linkage with new shop sales outlets such as new network sales, TV sales and telemarketing, so as to accelerate the formation of a full channel sales mode that integrates online and offline development.

At the same time, we can learn from the experience of developed countries in the control of commercial rent and reduce the cost of commercial operation by controlling the rent of shops and reducing the tax burden of shops.