When To Ignite The Enthusiasm Of Rural People

Here world Clothing and shoes Xiaobian network to tell you how to detonate the small universe of rural electricity providers?

The double eleven climax has not yet faded, do not know how many choppers cut their thumbs, do not know whether express electric vehicles are often on the road without electricity, do not even know how many poor men and women for such a man-made shopping climax, and in 15 days continuous backache... All the experts also deconstructed this incident, and blunted to predict that consumer shopping is becoming more rational. Next year, double eleven sales will never grow again. In short, everyone is quite cool, some people are over the top.

In the vast rural area, people only know that after November 11th, the weather will be even colder. The consumers and shopkeepers are still using the traditional way to carry out the oldest commodity transaction. They like to rush around in the Commercial Street (also called Ganji). They like to spend half an hour bargaining with the peddlers. The aim is to reduce the price of pork from 10.8 yuan to 10.5 yuan / Jin, and prefer the corner of the commercial street, to drink a bowl of bean curd and add two inter River donkey meat to burn. Embarrassed This is probably the most popular "go to market mode" in China's rural areas. In some remote rural areas, it is said that they are double eleven. They even rarely heard of the "electricity supplier". Only 90% of them knew that the electrician in the next village accidentally gave "electric injury".

The electricity supplier's traffic volume is not large, and this data also basically confirms the situation that the author sees in the rural areas and the atmosphere he feels. The Alibaba Development Center boldly predicts that the total amount of rural online shopping in 2014 will reach more than 180 billion yuan, and that in 2016, it will exceed 460 billion yuan. Maybe we can doubt the accuracy of the data, but they reflect the same trend. That is, there is a trillions of potential market in the rural area, and with the slow development of the urban electricity supplier, the price war has created a red sea in the pool of blood. The big tycoons have already started to layout the countryside. In short, the rural electric business is like a restless volcano, a man who has been rising for 20 minutes, and the universe of Seiya. According to the Ministry of commerce data, the total transaction volume of agricultural products in China was around 4 trillion in 2013, and 80% of them were realized through traditional markets.

Business mode: bring in and take out.

Ma Yun, Liu Qiangdong and the author are all optimistic about rural electricity providers, mainly because this is really a brewing market, not just a slogan. In fact, the concept of rural electric business is at least 20 times more true than the concept of Shenma 4G and 5G. On the one hand, farmers' lives are becoming more and more affluent. They can not find happiness only by corn, wheat and sweet potato, but need to pack the meaning of life. This will lead to a diversified market of commodities. On the other hand, the vast natural land in the countryside is growing without industrial pollution of natural green vegetables, the daily output of delicious tofu in the workshop, and the pigs, cattle and sheep who never eat hormones in the circle. If there are suitable storage media, I think even the air in the village can be sent to Beijing in the balloons, then the sky of the APEC meeting will be more blue.

Rural couples commodity The pursuit of pluralism and the urgent need of urban people for agricultural products are the two backbone of the rural electric business. In fact, if we really want to detonate the rural e-commerce, we must focus on these two main lines and find a positive cycle: the sales volume of agricultural products is good and the income is increased, thus stimulating consumption.

As mentioned above, the most important channel for rural people to get goods is "going to the fair and temple fair". However, these commodities can only be sold on a regular basis, for example, once a month and the highest frequency is 5 days. This is easy to cause the rural production demand can not be met in time. In addition, small convenience stores scattered in the countryside will also be restricted by the supply and cost, resulting in a small number of varieties and high prices. All of these will fetter the happiness of the countryside in certain Chengdu, and some rural infrastructure will be even more difficult to meet, such as children's education, clothing, large household appliances and social security payments. As a result, the rural electric business needs blowout. First of all, we must seize the pain points of the farmers' needs and solve their most pressing problems. For example, some rural households have to pay for the Internet by introducing the Internet, so as to save the farmers 20 kilometers of rush, and the business is hot now. If the senior emotional needs can not be satisfied, it is not enough to let the farmers' brothers hurt the bones. In recent years, we often hear the news that "cabbage is rotten to the ground", and even the wonderful thing that "Yantai farmers sell 1000 pounds of cabbage and lose 370 yuan". The underlying reason is that the sales network fault is one of the most important advantages of the electricity supplier. One of the most important advantages of the electricity supplier is to quickly build a sales network, integrate resources and achieve information sharing, so that Chinese cabbage, potatoes and sweet potatoes can go out of the countryside more respectfully instead of being rotten to the ground. Moreover, with the promotion culture of the Internet, bamboo products such as bamboo charcoal, baked potatoes, local chickens and earth pigs can be a cultural symbol for fashion people to chase. Anyway, chicken is more secure than Kentucky Fried Chicken.

Hardware construction: broadband, logistics and wall painting

The electricity supplier and the rural area are like dry wood and fire. If there is a suitable platform and the right people to match them together, it is absolutely a magnificent love and can make a windfall. But it is no easy task to detonate the small universe of the rural electricity supplier. This is not only related to the technical bottleneck and business mode, but also to policy, culture and even human nature. In short, the development of rural electric business is a systematic project.

First of all, broadband China's strategy should continue to advance. It depends on the high level of attention paid to rural life. The 900 million farmers in China urgently need to get rid of these old and monotonous movements in "chatting in the hutongs and playing mahjong in the house". I hope my mother can send a circle of friends to say that he wants sons. Secondly, the giants want to develop rural electricity providers. Besides regular input, they should pay more attention to popularizing Internet knowledge to farmers' brothers, not only to paint the walls beautifully and beautifully, but also to cultivate the opinion leaders in the village. As we all know, after 80 years of age, the 80's have become the main body of the society, and have caught up with the enrollment expansion of Chinese universities. As a representative of the advanced productive forces, 90% of the people in the countryside have been playing the wow for four years in the dormitory, 70% have experienced at least one net love, and have experienced a pleasant feeling of being rich and handsome on the Internet. When the giants go to the countryside, the best way is to find out these highly educated people from the villages. They can not only serve as simple consumers, but also act as promoters of the Internet and e-commerce culture. If they operate properly, they can even serve as a fixed mode for the development of rural businesses. Finally, the most important thing is that if they want to cultivate rural people's online shopping habits, they will have to return to the most basic operation, that is, "do not sell fake goods and sell bargains". In addition, the rural market is more sensitive to prices. If farmers are to know that there is a double eleven thing, there will not be much resistance, and remember that shops on Taobao's Adidas do not sell "ADI king"!

New blue ocean: respect farmers and treat the future well

Some experts say: 10 trillion, the blue ocean has only opened a window; there are also netizens who laugh at it: who can take the first time in rural electricity business? Alibaba, Jingdong and other giants are ready to invest 100 billion, and artists have designed various wall murals. These people show different ways of expressing their love to rural electric providers, but there is a commonality among them. That is to say, the rural electric business is discussed as a business topic. The core of the whole strategy is "how to dig out the pockets of farmers" and then go away.

Since ancient times, farmers have played a unique social role in Chinese society. They have inherent tolerance for hardship, humiliation and poverty. Admittedly, there is nothing wrong with pursuing business interests, but based on the historical background of peasant brothers, the author prefers to regard rural electric business as a livelihood topic.

Migrant workers bear the dirtiest and tidest jobs in the city: every brick in the skyscraper is a poor bone of the peasant brothers; the breakfast enjoyed by the urban people: steamed stuffed buns, fried bread sticks and soya bean milk, all of which are dripping hot sweat from farmers' brothers. Although they are a bit sweaty and smelly, they are still healthier than those of the waste oil. Unfortunately, although the farmers' brothers have contributed to the progress of urbanization in China, they have not been able to enjoy the corresponding reform benefits. When they take the subway, they like to take a few stops first. The aim is to find a seat. After all, the bricks that have been moving for a day are too tired, but they are often asked to give up their seats by the townspeople. Some even squatting directly on clothes. When Ma Lo wept tears from the BMW car, along with the dry father's participation in the dance, he could meet several migrant workers who had finished their work and sat on the ground and smoked 5 yuan of seven wolves. These are portrayal of life in rural areas, real and sad.

Echoing with the urban workers, the left behind elderly, the left behind women and the left behind children, as well as the empty left behind villages, should be desolate and depressed. When people feel unscientific, when I return to their hometown in the countryside, I do not feel the melancholy in anticipation, a face full of expectation, and a distant view of their loved ones. Based on this, I remind you guys, please respect farmers, treat the future, rural areas. Online retailers The strategy of development should come down to "how to improve the present situation of rural life, and how to make them enjoy more reform bonus". In fact, only the enterprises that really dare to shoulder social responsibility and improve people's livelihood can hang on for 600 years.