Korea: Fashion Industry Coming Out Of Korean Dramas Exports To The World

In 2014, it was only a month and a half. It seemed that we could take stock of the big events of the year.

"Long legs" and "beautiful Ou" occupy TV screens and movie screens. This is not something this year. But if you look closely, you will find that Korean people are exporting more than just celebrities. With their works and their popularity, all kinds of fashion brands that are printed with Korean flavor are also coming.

Whether you see "you from the stars", you probably know that Gianna Jun wore Celine's coat and Hermes's coat in the play.

But this is not enough. Maybe you have come to know Rouge lounge & lounge, which is a bag brand endorsed by Gianna Jun, and has opened a new store in Jingan Kerry Center with the heat of the show.

Such seamless connection marketing mode is indeed worth learning from domestic brands.

But what exactly is learning? It's not simply a sales strategy of "bringing ism", it's more about how to make the product of its own brand first.

Now, whenever you say "this is Korean brand", "this is Korean designer design", "this is the brand that Korean XXX entertainers also love" seems to be more feasible than any advertising language.

Korean dramas have entered China for more than 10 years, and gradually find that they are more and more inclined to bring Korean fashion to China. Maybe the brand you buy is actually Made in Korea.

No matter how Koreans play MCM and Boy London, they have to admit that in Korea, entertainment and fashion industries are inseparable.

Now, when there are positive Korean dramas, everyone is talking about omnipotent and funny stories, and more and more attention is paid to the collocation of characters in the play.

Gogoboi, a fashion blogger, often makes a thorough analysis of the costumes. The fashion and entertainment industry is actually more interactive.

So it's better to start with a few Korean brands and find out how Koreans can export Korean dramas and export fashions.

Kye is a very standard Korean style fashion brand, and Kathleen Kye, a young Korean designer who graduated from Saint Martin, has been insisting on her unique style. It still represents the Korean style of good wear and practical collocation. For example, the 2015 spring and summer series, strong visual punching printing and hollowing weaving make the basic money turn out new patterns, making fashion become a combination of all kinds of occasions after matching.

The trend of style has not only brought her brand to the South Korean street, but also attracted many K POP stars including G-Dragon Quan Zhilong. During the Korean fashion week, she can also see many people who are wearing Kye brand fashion.

And gradually accompanied by the star effect, more and more Chinese fans and fashion enthusiasts keen on Korean fashion also understand such a brand. Although the brand has no physical sales in China, the online purchasing industry also proves that the brand's appeal is rising.

In the highly acclaimed Korean drama, "no matter it is love," the heroine Kong Hyo Jin appeared mostly in Korean local brands in most cases. Push Button is a brand that Kong Hyo Jin always wears, whether in the studio or in private.

The brand 2014 autumn winter series has a large area of leopard print, but with a more urbanism of green and gray, it shows more modern flavor.

On the collocation of trousers and long skirts, the brand uses the details to show the association between Korean fashion and sports trend. The slacks or closing of trouser legs, the multi piece stacking and the use of stripes show the unique character of the women's clothing brand created by Park Seung Gun in 2003.

The matching of Push Botton appears frequently in Korean dramas, just like the dress guide, so that girls in front of the computer can "try to figure out what they want" and wear the Korean fashions they want.

Despite the fact that Push Button also has some tidal elements, Push Button is not only buried in many Korean brands but also relies on the unique interest of designers and the mixture of retro avant-garde.

LANEIGE Laneige, which has never worked with fashion brands before, has also begun cross-border cooperation with Korean fashion brands.

And the success of the autumn and winter series has been shown in magazines and magazines both at home and abroad.

In Korea, there is also the title of the "Seoul three swordsman" in the fashion circle. It refers to Wooyoungmi's Juun.J in the United Kingdom, Juun.J and Song Zhihao in Songzio.

Compared with the brand introduced previously, the brand and designer of "three swordsmen" are all more fashionable in the field of fashion, and there are internationally renowned Korean fashion representatives.

Because of the changes in fashion circles and the whole world environment, although many people expect Korean designers or Asian designers to open their careers and views of international fashion circles just like many Japanese designers many years ago, they do not seem to have the right time.

But the Korean fashion, led by these three brands, is still working hard and making more steady designs.

For example, as an independent designer brand founded in Paris, in the design of Wooyoungmi, we can see more modern design without geographical and cultural differences.

2015 the spring and summer series men's wear is the first show of designer's own woman Katie Chung as creative director, full of young attitude and the inherent requirement of market development.

The theme of "Heart Breaker" is the main direction of the blending of retro loose shape and gorgeous tone. Multi level collocation and extension of graffiti printing are in line with the mainstream of today's fashion. Although it is not a new way to open up a completely unknown road, what we can see from the production to the finished product is a more careful operation.

A brand with a certain historical accumulation has been replaced by a designer who is more aggressive and more inclusive. In fact, it has something in common with the status of many independent designers in China. Seeing Korean designers' choices and attitudes in art and market can also be used as a reference and reference.

Prior to the reality TV show of a satellite TV, another senior Korean designer attracted the attention from all over the country. He was Cui Fanxi.

Korean TV station has also created a TV play based on his experience, which is enough to prove its popularity and appeal in China.

Cui Fanxi has been in the industry for nearly 20 years. In 2003, he founded his own brand "General Idea". He became the youngest designer in Seoul fashion week in 2004, and became the first Korean designer to participate in New York fashion week in 2009.

General Idea's men's clothes are also seeking their unique details and taste in the mainstream perspective.

The latest spring and summer series of the brand are based on the black grey as the basic hue, and the leather materials with lustrous leather and so on are combined with the modeling method that the Korean designers are good at stacking together to show the classic menswear style.

Presumably, apart from Cui Fanxi's participation in China reality TV shows, there should be market considerations for brands in China and other parts of Asia.

It can be said in another way to show itself as a designer and brand, and more Korean fashion and Korean brands are also keen to feel positive from.

Reflection.

In this month, there are many fashion activities focusing on Korean fashion culture and Korean designers.

If the Korean design exhibition, which has just ended in K11, is a showcase of Korean culture and art, then the K-Fashion activity at the beginning of the month will prove that many Korean brands hope to have a share in the Chinese fashion market which is still not saturated.

Two years ago, starting from K-Fahion Sensation in New York, it is hoped that Korean fashion brands will develop with the support of this global marketing project.

Earlier in Shanghai, the Korean Fashion Association invited the Patricic Field, a stylish Patricic Field who once acted for the American drama "sex and the city" and "the devil wearing Prada," as the fashion director and served as a cultural ambassador. The exhibition of different styles of the three Korean brand new brands, including the NY, the NY and ZISHEN, shows the multiple considerations of the market.

And we can see from the high-level and potential partners of Korean related departments attending the K-Fashion activities.

In addition to its artistic expression, it is the most important goal to export brands to China and more countries and cities.

In the 2014 World etiquette culture festival, two famous Korean designers held a dress show.

This kind of embedded integration, besides enriching and perfecting thematic activities, is the audience's feeling of Korean fashion. At the same time, it is also the process that Korean fashion enters various domestic shopping malls and walks into wardrobes.

This is bound to be a period of virtuous circle. When luxury brands in Europe and the United States occupy a topic of discussion, they occupy a social network. When Chinese independent designers have not found a better position in self promotion and value orientation, the challenge and impact from neighboring countries can be said to be a good driving force.