The Fashion O2O Is In Full Swing.

The 11 minute cumulative transaction of the whole group broke through 100 million yuan and broke 200 million yuan in 79 minutes, all of which were the highest record of men's and women's wear on the platform. Compared with 2013, there has been a huge improvement.

Recalling its five years of cooperation with Tmall, the bestseller has repeatedly created a sales miracle: in 2009, the flagship store of JACK & JONES, which just opened a month, took part in the first double eleven Shopping Festival. The single store sales accounted for 10% of the total sales of Taobao mall; in 2012, the single sales of JACK & JONES single store sold over 100 million, and for the first time, it created a single store billion national record; in 2012-2013 years, the sales volume of the group reached 1% of all Tmall's sales of tens of thousands of businesses, and the results were amazing.

Although the fashion ads are eye-catching and frequent in the electronic business platform, the base of e-commerce transactions is still very small. Sales account for only about 5% of the total sales volume of the fashion products. Therefore, in the near future, the development of online business is difficult to have a significant impact on the overall picture. The development of bestseller in the electricity supplier is not a proof of its development center's deviation from online. As a matter of fact, since 2013, bestseller has become the leader of China's all channel sales.

In 2013, the group built a strong order management system (also known as order bus), and will develop towards multi terminal and cross platform shopping in the future. By the end of April 2014, there were already 2300 shops that could provide a new O2O shopping experience. The completion of the order management system means that the bestseller has already opened the national shipping mode: online ordering, offline delivery. At present, the four brands, including JACK & JONES, have shipped nearly 1000 single stores under the daily line. In addition, it has maintained close cooperation with the three party mobile commerce such as WeChat, and has achieved some results.

Under the line shops Across the country, online "double eleven" continues the legend. O2O Like a raging fire, what kind of fashion trend and technology experience will the future bestsellers bring to Chinese consumers? It is worth looking forward to.

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Bestseller fashion group is a Danish family enterprise founded in 1975. It owns 20 brands including JACK & JONES, SELECTED, ONLY, VERO MODA and so on, and its diversified product lines sell well all over the world. Before entering the Chinese market, the group has thousands of chain stores in dozens of countries around the world, and is one of the largest clothing groups in Europe and the world.

In 1996, bestseller Entering the Chinese market, the concept of fast fashion and discount season has been introduced into China. As the originator of fast fashion in China's apparel industry, two new products come to the store every week and 20 thousand styles each year make Chinese consumers quickly admire the fashion trend brought by the fashion. After 18 years of development, there are more than 6300 direct selling shops in China, and there are even "no silk or no shopping mall" in the industry. Its two largest men's wear brands, JACK & JONES, SELECTED, and two women's wear brands VERO MODA and ONLY, have long occupied the top two in China's men's and women's wear market.

As the first international fashion group to enter the Chinese apparel market, bestseller has not only become a leader in the market, but also a constantly changing innovator. In 2009, the first group set up flagship store in Taobao mall. It was one of the earliest international clothing brands stationed in Taobao mall, and from the very beginning, it came to the fore in the fashion brand with its complete category, quality service, reasonable distribution of discount price and discount merchandise, and continued to perform a miracle of sales.

The group has always had a strong interest in e-commerce. In June of this year, the Povlsen family, owned by the bestseller group, acquired the UK's "vip.com" M and M Direct Ltd, a European leading e-commerce company specializing in sale. The Povlse family also bought nearly 20% of the global e-commerce fashion brand ASOS, and 10% of the European leading e-business platform Zalando.