China Clothing Expo Will Be Renamed To Move To New Home Shanghai

In order to meet the new needs of industry pformation and upgrading and brand development, as a high-end platform for industry exchanges and an important "window" for brands to connect to the market, China International Clothing and Accessories Fair (CHIC) is actively seeking new changes.

It will be "China International Fashion Show (CHIC)" and will be held in Shanghai in March 18, 2015.

At that time, CHIC will take the brand new image, the brand-new function pattern and the brand-new service concept, conform to the new changes of industry, enterprise pformation, upgrading and development, and again blow the front horn.

CHIC 2015 New Library

Since it was founded in Beijing in May 1993,

It has gone through twenty-two spring, autumn, winter and summer.

During this period, CHIC, along with the development of China's garment enterprises in the fast lane, witnessed the development process of the industry and the market, constantly innovating the function and value of the exhibition, and effectively promoted the rapid growth of a large number of brands.

At present, with the advantages of trade associations and the professional operation of famous international and domestic partners, the scale of the CHIC exhibition has expanded from the initial 11000 square meters to 100 thousand square meters today. More than 1000 exhibitors and 100 thousand professional spectators each year have become the most influential clothing and accessories trade exhibition in the Asia Pacific region.

With the adjustment of economic structure and the change of people's life style, as well as the wide application of new technologies...

The rapid and diversified market demand has prompted the terminal mode, marketing mode and production mode of the brand to change with the market and begin to enter the critical period of adjustment and pformation.

During this period,

Enterprises need to look at the change of the consumer market from a single channel to a multi-channel and a full channel. They need to make use of the Internet and mobile terminals to realize the integration and balance of channels and channels, reconstruct business models, strengthen the interaction and cooperation with upstream industries, and realize the integration and innovation system of industrial chains. We need to graft high-quality international resources, and integrate various intellectual resources through cooperation with internationally renowned design, R & D, brand and management agencies. We need to join the international brand cooperation and acquisition teams, so as to get R & D teams, management teams, marketing concepts and market channels. At the same time, we need to rebuild our core competitiveness through a series of changes, such as organizational change, supply chain optimization, product innovation and experiential shop building.

To cater for the development of enterprises in the new era and build a broader resource convergence platform, CHIC will move to the National Convention and Exhibition Center (Shanghai) in Hongqiao Business District of Shanghai from next year. The exhibition area is expected to reach 100 thousand square meters.

With the advantages and geopolitical attributes of Shanghai and its surrounding areas (the Yangtze River Delta) in the territory of China's textile and garment industry, the new pavilions close to Hongqiao airport and high-speed rail will not only provide professional, efficient and convenient pavilions after the complete completion of the exhibition.

Services will also bring rich trade and business resources.

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"This is a decision that is full of opportunities and challenges. It shows that CHIC has been following closely the changes in the market.

In addition to site adjustment,

There will be more innovation and more fashion and business atmosphere.

At the just concluded CHIC2014, Mr. Hutino, special representative of Chinese affairs of the French women's wear Association, raised expectations for the exhibition.

"CHIC moved to Shanghai, we are very supportive.

In contrast, Shanghai has a higher degree of popularity and internationalization, and the government's support for the fashion industry is relatively large, and the fashion industry has an active atmosphere.

As Yang Yong, vice president of Ningbo Shanshan fashion clothing brand management Co., Ltd., who participated in CHIC2014, said that Shanghai is an international fashion window and Trade Center, attracting many garment enterprises to take it as the front stop to enter the domestic and foreign markets.

CHIC2015, renamed "China International Fashion Show", focuses on the display of design and fashion exhibits through the collection of active market brands, highlights the trend of the exhibition, and promotes the platform.

The product era is coming.

However, in the fashion trend, it is very important for enterprises to acquire more business resources.

"For exhibitors, the most important concern is what kind of value the exhibition brings to exhibitors, such as exhibition popularity, industry trends, learning and reference."

Li Jinzhu, executive vice president of red collar group, expressed concern about the exhibition.

In the new era, CHIC is not only a change of name and venue, but also an upgrade to its own function to adapt to the pformation of the industry.

At that time, "new CHIC" will invite professional spectators to enter into business cooperation with exhibitors with the help of accumulated data resources and geopolitical advantages of industrial agglomeration in the Yangtze River Delta region.

Meanwhile,

In addition to bringing a high quality fashion experience, the vision is not limited to the field of clothing, but also includes all the related cross-border resources, providing more diversified new value for exhibitors.

It is worth mentioning that CHIC2015 will join the China international textile fabrics and Accessories Expo (Intertextile) at the National Convention and Exhibition Center (Shanghai) for the same time, and the scale of the double exhibition will exceed 200 thousand square meters.

"The demand of enterprises for exhibitions is the hope of cooperation, from which we can find out the confidence of products and the synergy between the upstream and downstream industries, which is the new demand of enterprises."

As one of the organizers of CHIC2014 Shishi exhibition group, as Lin Jin place, deputy director of Shishi Economic Bureau, said the two top-level exhibitions between the upstream and downstream of the industry chain will focus on the eyes of more professional spectators and help enterprises to effectively link up upstream and downstream industrial chain resources.

In March 2015, CHIC2015 took Shanghai as a new starting point to look ahead and understand the trend.

At the same time, the brand new form.

Brand annual awards and China clothing forum will also be moved to Shanghai with CHIC.

By then, a series of activities, including CHIC, will be presented, which will bring broader business development space, unlimited market development imagination and good cooperation harvest expectations to all participants.