Huarun Wanjia Hong Jie: Innovation Should Be New In Retail Industry.

From the perspective of the development of the global retail industry, the retail industry was dominated by single store business before the Second World War, when the department store was the most mainstream form of retailing. After the Second World War, in the mid 80s of last century, with the development of chain retailing technology, the chain retail industry became the department store industry and became the mainstream format of the period. And from 80s to now, the retail industry is also developing along with the emergence of new formats.

Compared with the development process of the global retail industry, the development of China's retail industry is more influenced by the big environment.

Experts from the Institute of macro research of the State Council Development Center made a study. The study analyzed that 1978 was a landmark year for China's economic take-off. In the more than 20 years around 2002, the Chinese economy entered an take-off period, so the GDP growth rate of China's total economic volume was close to 10%.

Then, from 2002 to 2012, China's economic growth rate remained in double digits during the ten years.

In such a macro economic environment, enterprises pursue more speed and scale.

That is to solve problems in development, which means that enterprises need not worry after encountering problems, because the speed of development and the speed of economic growth can help enterprises solve many problems.

Therefore, a business often invest in a project and habitually wait for 35 years before it becomes profitable.

However, as China's macro-economic growth slowed down, the growth of the retail industry also appeared to be weak.

At this time, innovation has become the key to achieving high efficiency growth.

In fact, when the cake of the market is not able to do more, mergers and integration will become the main way to reconfigure the social resources. Efficient enterprises will inevitably integrate and merge low efficiency enterprises.

Therefore, innovation annexation will become a frequent phenomenon in the middle and high speed growth period, the internal recovery of the whole industry and economic enterprises.

From the double digit growth in the past to the growth of medium and low speed or medium and high speed, the reasons behind it are very critical.

It is often said that the factors determining the decline in economic growth are also the reasons for the economic pformation and innovation.

That is to say, because of some reasons, the economic slowdown has become a new normal.

Therefore, enterprises want to survive in such a large environment, it is necessary to find the reason for cracking.

Some people attribute this to new technology, the birth of the Internet.

In fact, the development of traditional physical retail enterprises is difficult now, and the development of Internet is only a change of external environment.

The main reason for the difficult development of physical retailing is the fundamental changes in the internal elements of retail enterprises.

Therefore, enterprises must truly return to the interior of enterprises, return to costs, and make some changes in the resources and environment of enterprises.

This requires business operators to reflect and self negation every day, and let self denial be the operator.

It is very difficult.

At present, many entities of the retail industry are working hard to explore pformation.

Suning, Yintai, Wanda and Wangfujing retail giants have also made substantial progress and progress on the path of innovation.

However, at present, most enterprises in the retail industry are anxious to do so.

But it ignores the right way to innovate.

This is the phenomenon that there is no essential difference between the new business process and the original business process, or the original team organization does not recognize the idea of creating new things, and is only used to the old ideas.

If we do not know which innovation methods and methods are correct, the so-called innovation will become empty talk.

Therefore, tradition

The innovation of this mode under simple layout line is just icing on the cake.

Today, our retail businesses need more innovation from time to time. What we need more is the innovation of solving the normal problems of enterprises.

In fact, we now know the importance of innovation to enterprise development.

For enterprises, innovation is a must and must be a new normal for the development of retail enterprises.