• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Children'S Clothing Brand Green Box Is Undergoing 3 Major Changes

    2014/11/25 19:50:00 33

    Children'S ClothingElectric Business BrandGreen Box

    From the list of children's wear sales in 2014, we can see that most of the top ranked brands are occupied by traditional brands. Among them, green box cooperation brand Disney ranked second. "Green box double eleven will sell all new products this year, basically protecting gross margin. The overall goal of the green box is 40 million, and finally the sales break through 50 million, of which Disney accounts for 60%. "Green box founder Wu Fangfang told reporters that as usual the dynamic sales rate as the first assessment factor, the double eleven can not get out of stock to sell.

    Wu Fangfang, who has been on the road for children's clothing for nearly ten years, said that consumers choose children's clothing, in addition to brand recognition, but also recognize the style, and children's clothing is almost two times the size of women's clothing, so children's clothing management is no easier than adult clothing. Compared with the extrusion of online women's clothing brand in recent years, the competition pattern of children's wear brand line is also undergoing three major changes.

    The first change is that the children's clothing brand is on the renewal node. Although the traditional children's wear brands are still on sale online, most traditional brand designs can't keep up with the changes of the Internet and can't satisfy the needs of the younger generation of parents. Therefore, the explosive force of traditional brands on the Internet has not come out yet, but the new brand strength is growing rapidly. The market structure of children's clothing is not completely stable, and there are many opportunities, but it is also very difficult to do.

    The second change is that the size of individual children's clothing brands will grow to be comparable to adult clothing in the future. "Now children's clothing double eleven has not yet appeared billions of brands, but tens of millions of sellers are quite many, children's clothing category development space is very big, in the future online will certainly appear the size of a single brand is comparable to the top ranking adult clothing."

    Wu Fangfang analysis, Taobao has not yet appeared to rival women's clothing sales of children's clothing, one is because in the past Taobao to children's clothing traffic is relatively small, the two is children's clothing because the brand structure has not yet been established, resulting in sales are very scattered. In fact, children's clothing is not very small. You see Bala Bara also has a 5 billion scale, the key is to find their own positioning, and then step by step.

    Third changes, from 2014, brand power has become the core competitiveness of merchants online. "We can clearly feel that the stronger the brand power is, the more online traffic the brand will get, and the rules of the game will also be more inclined to the product with strong brand." Wu Fangfang told reporters that this change of children's clothing is a little later than that of adults.

    Reporter from Green box It is understood that although the design and production came from the same group of people, Disney authorized products to sell faster than their own brands. "Behind Disney's rapid growth is the precipitation of its brand, and the green box must make its own brand value." Wu Fangfang said.

    In order to cope with the three major changes in the industry, green box has been paying special attention to products and brand Accumulate core advantages. "In recent years, the green box has always been concerned about TV commercials. Last year was" little Daddy ". This year is Zhao Wei's tiger mother cat dad. We feel that making a brand is like saving money. If you save a little bit today, save a little bit next year.

    In addition, Wu Fang Fang It also revealed that after the adjustment of the green box in 2013, the company has achieved initial success in fine operation. "2014 is much better than that of 2013. In the second half of this year, there was a 40% increase compared with the same period last year, with a 100% increase in profits and a 5% in sales and direct sales."

    Reporters learned that the green box was organized by Wu Fangfang in August 2010. After nearly five years, Wu Fangfang ran the children's wear chain store online. The green box is a children's clothing company integrating design, development, production and sales. The product positioning emphasizes the sense of design and high cost performance. It owns Miss de Mode modern lady, M.I.L Boy love manufacturing, Jenny Bear Jeanne Baer, higirl and international brand children's clothing launched by Disney.

    • Related reading

    Ding Shizhong: Anta Moves Towards The World In 2020, Surpassing Adidas Or Nike

    Boss interview
    |
    2014/11/25 18:56:00
    62

    Yuan Yafei: Detailed Explanation Of Merger And Acquisition Path Line Will Not Disappear

    Boss interview
    |
    2014/11/22 17:01:00
    80

    Ma Yun: To Build An International Version Of Taobao Fake Can Only Be Solved By Internet.

    Boss interview
    |
    2014/11/22 16:57:00
    26

    Wang Jianlin: System Is Not Invariable Executive Power, Not Whip?

    Boss interview
    |
    2014/11/21 16:30:00
    49

    La Kara Connect 150 Thousand Convenience Store, La Carla Community Electric Business Dream To Play?

    Boss interview
    |
    2014/11/21 16:25:00
    64
    Read the next article

    Salomon Orders Will Be Held In Shanghai To See The Outdoor Artifact.

    The Salomon ordering conference, which is being held in Shanghai, has released a number of new products and will be listed in China in 2015. There are many things that people can't put up with. Let's share with you three:

    主站蜘蛛池模板: 大屁股熟女一区二区三区| 精品日韩二区三区精品视频| 欧美一区二区影院| 国内精品久久久久久无码不卡| 人人玩人人添人人| fc2免费人成为视频| 狠狠色狠狠色综合日日不卡| 天天综合天天做天天综合| 在线观看亚洲精品国产| 亚洲黄色免费在线观看| 99热精品久久只有精品| 老司机福利精品视频| 把水管开水放b里是什么感觉| 国产99视频精品免视看7| 中文字幕免费在线看电影大全| 网曝门精品国产事件在线观看| 日韩亚洲人成在线综合| 国产免费观看青青草原网站| 久久亚洲色一区二区三区| 青草青草久热精品视频在线观看| 日本一道dvd在线播放| 国产99视频精品免视看7| 丁香婷婷六月天| 粉嫩小仙女脱内衣喷水自慰| 天堂亚洲国产日韩在线看| 亚洲欧洲春色校园另类小说| 怡红院免费的全部视频| 日韩欧美无线在码| 国产一级性生活片| 一级毛片完整版| 波多野结衣与上司出差| 国产精品女人在线观看| 久久精品国产精品亚洲色婷婷 | 国产69久久精品成人看小说| 中文字幕在线观看你懂的| 精品久久久中文字幕人妻| 在人间免费观看未删减| 亚洲不卡av不卡一区二区| 黄色a一级视频| 把腿扒开做爽爽视频| 人妻体内射精一区二区|