La Kara Connect 150 Thousand Convenience Store, La Carla Community Electric Business Dream To Play?

"Electricity supplier shunting customers is a harsh reality facing community stores."

Han Jitao said, and the payment company La Carla is expanding its business to electric business, marketing and financial business, trying to pform the traditional community stores by Internet. In the next year, 4000 people's ground promotion team is ready to "connect" 15 stores, and create a new entry of O2O traffic. Is the community store's ecology going to be overturned?

Payment company La Carla is expanding its business to electric business, marketing and financial business, trying to pform traditional community stores by Internet. In the next year, 4000 people's ground promotion team is ready to "connect" 15 stores to create a new entry of O2O traffic. Is the community store's ecology going to be overturned?

Even the convenience store in the community is being reshuffled by the Internet.

New traffic flow

In the past year, Han Jitao spent most of his time traveling around the country. Under the impetus, the community store in Dalian decided to join. La Carla installed a new terminal "open shop treasure" for the community store, providing the "three steps" solution: first, integrate high-quality suppliers, reduce the cost of goods purchase; second, purchase goods with open shop treasure, and do not occupy funds; third, run the WeChat public number, and use the La Carla APP to send promotional activities through the WeChat public address.

"In addition to reducing costs, we help community stores bring new benefits, manage the surrounding residents, develop their fans in a community way, and the community stores can sell many goods that can not be put on the shelves in the past, do not occupy the stock, and build a backstage network in La Carla. Merchants rely on the trust and interaction of residents to expand their business at the front end."

Han Jitao told the twenty-first Century Business Review (hereinafter referred to as "21CBR") reporter, in August 2014, a large number of community shops in Beijing, Shanghai and other places have been working with La Carla for pformation.

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According to the sales situation of the products in the shop, convenient shopkeepers can participate in the profit sharing.

In order to promote the "opening shop treasure" in the early stage, as far as possible to encircle the store resources, lkara even offered golden reward.

According to some shopkeepers in Beijing convenience store, during the promotion period, consumers will make use of different types of merchandise to provide them with a profit of 5 yuan -10 yuan.

Community residents can directly purchase goods at the store terminal, swiping cards, distributing them to stores or direct door-to-door.

For community electricity providers, many people have a simple question: since they are all electric providers, they can easily shop at home, so why run to the community convenience store to buy online?

In this regard, Sun Taoran, chairman of the Carla group, explained to the 21CBR reporter that the essence of the community electricity supplier is O2O, which completes the trading behavior under the offline experience and online purchase. "The pure online electricity supplier is mature, and then it will encounter the bottleneck of growth slowing down. We will try to test the water to the line, and the community will be the next traffic entry."

La Carla's layout is to seize the flow of O2O in the future. Sun Taoran's "moat" in the community store is a "ground net" that he has worked hard in the past 9 years.

In the eyes of sun, the cooperation between La Carla and the community shop is not overnight. As one of the first three party payment companies in the first batch of domestic payment licences, La Kara has used self-service credit card terminal to provide convenient financial services to residents around the more than 300 cities, such as credit card repayment and public service payment.

La Carla is now installing 30 terminals in the country. It has nearly 100 branches to expand the convenience store network. The main personnel is the ground.

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"The group has about 5000 people, of whom 4000 are ground troops from all over the country."

It is said that such a large offline team is regarded as a barrier to the company, but he has to admit that this is the heaviest shackle in the company's operation.

Networking 15 stores

La Carla's ambition relies on a financial and e-commerce service terminal product, "open shop treasure", which covers five functions: independent banking, life service, convenience payment, electronic shelf and POS collection.

The retail price of Kai Po Bao is 2980 yuan, and a large number of shopkeepers need to buy it at their own expense. Some chain convenience stores will offer preferential treatment. Its commercialization started in March this year and has been in operation for more than 8 months.

The direct benefits of "open shop treasure" help community shops across multi-level agency dealers to solve the purchase problem with a lower structure.

"Community stores in the three or four tier cities are mostly small in scale, and they lack the right to speak when negotiating terms such as purchase prices and accounts, and most of the goods come from two or three dealers. They have no advantage in price."

Han Jitao said.

Through the terminal of the store to enter the electronic business platform of La Carla, the purchase order is directly placed. The purchase price of a small store is more favorable than that of the owner himself.

Shopkeepers who interviewed said that the purchase cost could be saved up to 1000 yuan per month.

Secondly, it is to expand the category.

Formerly limited by cash flow and venue, many small shops have limited sales category. By carrying all kinds of products through terminals, they are equivalent to "virtual shelves". Consumers can place orders at the store's treasure terminal. In Han Jitao's words, every shop becomes a "small WAL-MART".

21CBR reporter asked about the actual flow increment of the store's treasure belt.

Sun Taoran's ideal plan is that once all the 30 convenience stores and community stores in the country are upgraded to an electronic business platform, a new O2O business network can be formed. Any product can be reached on the platform of La Carla to reach hundreds of thousands of shops in the country, and the product will be sold at the same time.

Now the buyer's market, the choice of consumers is too much, how to popularize the product efficiently?

At present, the business model of La Carla is to earn the difference between the upstream and downstream of the supply chain. Sun intends to cover 2 000 community stores by the end of 2014, and to the end of 2015, the number of stores will increase to around 15.

La Carla's "open shop treasure" project has been implemented for more than six months, and the number of national outlets has reached 10000. There are thousands of La Carla shops in the first place in Beijing.

According to Sun Taoran, the peak volume of weekend rush buying and "every Monday group" order volume can reach 10 thousand strokes per hour. Before that time, a sales promotion of instant noodles in community electric business was sold for 200 thousand hours in 3 hours, and the potential of community electric business is huge.

Apart from the "open shop treasure", born out of the third party payment business itself, La Carla can provide a series of supporting financial services for community shopkeepers, such as acquiring business, mobile payment business, cross-border payment business, micro credit business and credit reporting business.

"These businesses are based on payment, which will accumulate a large number of businesses and users, and then provide value-added services for the needs of businesses and users."

Sun Taoran said.

Business plan is wonderful, but the challenge is not small.

For example, in terms of logistics, La Carla's community electricity providers want to achieve local logistics and local distribution, while La Carla has not yet built a complete supply chain capability, and a large number of them are handled in the form of cooperative outsourcing, such as "virtual shelf" services.

Moreover, a large number of business tycoons are covying the value of community stores, using various innovative ways as a port of O2O, while the original payment business advantage of La Carla is being reduced. How to effectively help businesses effectively accumulate more users and enhance differentiated services with distinctive features is an unavoidable problem for Sun Taoran.