Interpretation: Low Price And Convenient Service

Wei Jigang, a researcher at the Ministry of industry and Economic Research of the State Council Development Research Center, said in an interview with our reporter that a big reason for the closure of department stores is the informationization of e-commerce and the pparency of prices, which enable producers to directly connect with consumers, and the service is convenient, while the physical retailers have high operating costs and the price of products is higher than that of the electricity suppliers. This trend is irresistible.

"Last year, when" double eleven ", Alibaba's trading volume reached 35 billion yuan a day, while the sales volume of 35 department stores in Shanghai last year was only 30 billion 900 million yuan, which shows how much impact the network has on our traditional physical department stores.

Chu Xiuqi regrets that in the past few years, we also live on the boss's side. I didn't expect that the market situation has undergone major changes since 2012. We began to feel the pressure is very large and very difficult. This is mainly due to the impact of online shopping on us.

In addition to being influenced by online shopping, Chu Xiuqi believes that there are also factors such as the policy and the self management mode of the entity store.

For example, after the eighteen big, the central anti-corruption, eight regulations promulgated, shopping cards greatly reduced.

In the past, the proportion of shopping malls was greatly reduced by selling cards and cancellation of shopping cards. Sales declined significantly, and some shopping malls even showed negative two digit growth.

In addition, consumer confidence is low, housing prices are too high, education costs are high, and doctors are expensive. People do not feel at ease, even if they are rich, they can not afford to spend. This, to a certain extent, also inhibits consumption.

In addition, the retail business itself is too single, the main mode is for the business pool, the proportion of self operation is too small, less than 5%, there is no right to speak in brand control, the business function is deteriorated, and reduced to two landlords.

In response to the difficulties faced by the traditional retail stores, Zhang Yulin, deputy director of the consumer Circulation Research Institute of the Ministry of Commerce and director of the business logistics research department, told the China Economic Times reporter that the electricity supplier is a new way of consumption, and is on the rise stage.

The impact is unquestionable.

"But we should not look at it like a monster, who will destroy it at all times. I do not think it will be possible. The traditional physical shops represented by department stores and supermarkets will not disappear."

Express,

It is a traditional business mode. When the chain supermarkets, hypermarkets, and integrated and mixed formats began to grow up, the damage was so great that we felt that the department stores had no place to live. But by now, department stores still exist, and from the pure department stores in the past to the comprehensive and mixed type development.

It can be said that the entire retail format is constantly changing and innovating, and the boundary between formats and formats is blurred.

In Zhang Yulin's view, the biggest destructive power of electricity providers is low price, convenient service and quick service.

However, business is not only a commodity, but also an experience, interest, atmosphere and service.