Secret: Differentiation Is The Foundation Of Survival.

"The traditional entity business is more of an experience, which is differentiated operation, and there is still an article to do in improving the quality."

Zhang Yulin analysis pointed out.

Now we have some large domestic developers, such as Joy City, Wanda, Huarun, Wanjia and so on all have this development trend.

In the future, these entities do not sell goods. They are a service, an experience and a way of life. The city people visit here in the evenings or holidays, which is not available online.

For example, there are parent-child centered children's training, entertainment and education activities, while supporting facilities for parents, shopping centers have become living venues.

In addition, Zhang Yulin believes that the integration of online and offline is also very important. No one can do just one thing. Online stores also do physical stores, and physical stores do online. The two modes are intercross, integration and penetration.

In addition, physical stores should make use of big data, and combine the consumer demand characteristics and consumption habits to carry out precise marketing at different times.

Zhang Yulin also said that according to Accenture's latest survey of 15 thousand consumers in 20 countries around the world, the number of shoppers who went shopping in physical stores climbed to 26% from 18% a year ago, and there is a tendency to return to the store.

Zhang Yulin said that in the past few years, when the channel was king, when the goods were very rich, they could make money and make consumption particularly exuberant.

Now the shopping mode has changed, the biggest trend is that online shopping has become an integral part of young people, but it can not take the place of all.

At this stage, online shopping is the price, and the distribution is fast. The electricity supplier depends on quantity, but in the end, it needs to be humanized.

Zhang also put forward similar views.

He said that the electricity supplier may replace popular business, but the high-end will not be replaced.

Bailian Group requires us to improve our quality and introduce high-grade products. We are also striving to develop in this direction. In the adjustment of commodities, we should eliminate some low-level products and develop in the medium and high direction.

In addition, we often launch some personalized services to make some hypermarkets.

In addition, we plan to build a new business district of Nanjing road with the east commercial and commercial buildings, integrating leisure, entertainment, shopping and catering into a comprehensive format.

In Wang Liuhe's view, the department store industry is a Changqing format, not only will not disappear, but also has a very good future, which is a sign of the level of urban development.

Chu Xiuqi said that from the time of China's accession to the World Trade Organization in 2001, the retail industry was fully open, and foreign retail giants such as WAL-MART and Carrefour entered the Chinese market. At that time, some people said that the wolf had come. Many foreign agencies predicted that in less than 35 years, China's department stores would encounter Waterloo.

"In fact, not only did we not get knocked down, but we thrived and the market structure changed dramatically."

According to his judgement, the electricity supplier is a trend, a trend, and will become more and more developed. Similarly, the entity store will not die out. The physical store will change its development mode, adjust its structure and increase its service, and there will still be room for development and improvement.

Chu Xiuqi suggested that entities should change their business models, learn from the good experiences of other countries, improve the proportion of their own businesses, and purchase some personalized and fashionable products for consumers to recognize. These problems are worth exploring.

For the next development of the entity store, Wang Liuhe also made some suggestions.

He said, first, online and offline mutual accommodation; second, the use of the Internet, to engage in intelligent shopping guide services to meet consumer demand; third, to increase consumption experience and enhance after-sales service; fourth, commodities do not engage in "high volume", but to meet the needs of various groups of diversification and personalization; fifth, expand the proportion of self run, expand the agency system, general distribution, control goods rights.

Wei Jigang believes that the traditional retail industry is bound to face the problem of pformation and upgrading. Retail stores can be pformed into experiential stores or distribution terminals, and retailers can also cooperate with consumers to undertake procurement based on consumption, and provide corresponding e-commerce that can not be provided.

To create more value and more intimate service for customers.

In addition, retail enterprises themselves can make use of e-commerce to increase their distribution function and integrate themselves.

It can also be integrated into the supply chain through cooperation with e-commerce and logistics enterprises.

"I think if tradition

It is possible to change the way of operation to compete with the e-business, mainly by providing more refined, specialized and differentiated services, making a more sensitive response to the market and even more than the electricity supplier, thus forming its own new competitive advantage.

Wei Jigang said that whether they are large supermarkets or small retail outlets, they have to think about their future development direction, give full play to their core strengths, and give some characteristics of the times.