Production Competition To Brand Competition And Pformation Of Garment Power

In March 29th, the twenty-first China International for 4 days.

(CHIC2013) at the China International Exhibition Center in Beijing (New Museum), a total of over 105 thousand professional visitors including garment enterprises, designers, distributors, agents, fashion buyers and so on were received.

At the CHIC2013 exhibition site, a series of commercial docking activities meet the needs of professional audiences' business docking and information collection from all over the country, and also make the exhibition a window to understand brands and seek cooperation.

According to reports, the E1 men's wear Hall of the group of Ya Li Ya joined the famous French city outdoor brand CIMALP Xin Mar chart appearance.

2013, through the exhibition platform, we have basically settled the cooperation agreement with Yansha mall, Wanda Plaza, Ginza mall and so on. The Beijing Hui hair fur Co., Ltd., located in the E3 Pavilion, has reached about 15 million of the total orders for the second days as of the exhibition. The Turkey famous brand PANDAS reached an intention amount of about 20 million yuan, and successfully approached the domestic front-line shopping malls to enter the domestic market.

Starting from the current situation of industrial development, CHIC2013 put forward the theme of "Lian Lian", aiming at advocating new industrial values and rational thinking mode of development.

CHIC2013 enhances the core value of the exhibition by enhancing its endogenous driving force and innovation advantages, and continues to work hard in the field of industrial services, making it a brand of public service exhibition that meets the requirements of the powerful country of clothing.

Li Lian is a continuation of the theme of CHIC in the past three years, and it is also China.

The industry must follow the path of pition and upgrading.

Therefore, on the basis of stabilizing the existing scale, CHIC2013 meditating on its own sustainable development, making business opportunities and exhibiting experience.

New changes in exhibition planning, cutting-edge technology applications and service quality bring different experiences to exhibitors and spectators.

Brand gathered in the area of high customization attracts much attention

In the E1 men's wear hall, many domestic men's wear brand groups participate in the exhibition. YOUNGOR, Bosideng, red bean, Nanshan and other enterprises show their brand in all directions.

YOUNGOR carries its MAYOR, YOUNGOR, GY, hemp family and Hart Schaffner Marx.

Domestic leading enterprises in the field of down clothing, Bosideng in addition to bringing snow, flying, ice cream and other down garments.

Besides the exhibitors, Bosideng men's wear also entered the men's wear hall. The exhibition area of 1152 square meters has become the most important one of this exhibition.

In addition, Wenzhou enterprises, which have been doing OEM for international high-end men's wear brands, are no longer silent. They are presenting CHIC in the form of Baotuan. They work together to create and disseminate high-quality male lifestyle and set off a "strength struggle" between quality and strength.

After more than 20 years of development, China's men's wear "advanced customization" has matured. CHIC2013 has taken the opportunity to create a "CHIC BESPOKE men's clothing advanced customization zone" in a novel and unique cluster display mode. It provides standard small boutique exhibition space for exhibitors, and builds a multi-functional service area integrating business negotiations, coffee and tea drinking, and builds a platform for cooperation among enterprises.

During the exhibition, the region has become one of the important hotspots of CHIC2013 media.

And men's clothing enterprises echo the quality.

The theme is different. In the CHIC2013 women's wear hall, the exhibitors brand shows the understanding of "Lian Lian" with fast fashion response and business mode innovation.

In recent years, fast fashion, which is characterized by "fast, ruthless and accurate", has springing up rapidly, driving the global fashion trend.

MJ style, Siya Duoduo, ONE MORE, COOPOOL and other brands have been exhibiting CHIC2013, with the help of this Asia's most influential clothing and apparel brand exhibition platform to expand channels.

In 2013, Fujian Jinyuan (brand WEWE), which has steadily opened up the market, set its goal to invest in the two or three line cities of North China and Northeast China after consolidating its South market.

Its moderate price and rich product line attract a large number of professional audience's eyes.

In the leisure wear exhibition hall, the production of the uniform security cowboy industry, the Cowboy brand LEE COOPER, which was born in London London to expand the Chinese market, and the brands such as YISHION group and wolf wolf family, which are focused on brand promotion, are the epitome of the CHIC2013 leisure hall exhibitors. They also reflect different levels and different types of casual wear to reconsider and re build the brand.

What is impressive is YISHION's reputation as a casual wear industry.

At this exhibition, they talked about the story of "self training" in the field of casual wear for many years.

Chairman Guo Donglin told the media about YISHION's journey from a small workshop style to a leading brand of Chinese casual wear. From his story, we saw a brand's insistence on "self training" for many years.

In fact, YISHION is just a typical example of many Chinese garment enterprises.

In the children's wear exhibition area, the CHIC2013 children's wear hall with the theme of "striving for children's fun" has brought together more than 100 children's brands. It has become an important window for domestic channel merchants to understand the brand.

During the exhibition, Shenzhen Kungfu dragons signed more than 40 partners on the spot, 100 customers, and 15 Fujian provincial agents.

In order to expand the social popularity and market influence of China's original children's clothing brand, and promote the growth and development of Chinese children's wear brands, the three year's "ten children's wear brand of China" was held again this year, attracting many domestic children's clothing brand enterprises to participate actively.

This time

On top of that, the more than 30 brands in the election brand can show their skills. They will further demonstrate their strength through the exhibition platform and win their own scores, such as Ying AI, Lining children's wear, pencil club and big brother.

What's different from previous years is that CHIC2013's overseas Pavilion is particularly exciting.

The number of overseas exhibitors has been the largest in the past 400 years.

From Germany's practicality, French romance, Turkey's luxury to Italy's style, overseas exhibitions are like a world fashion documentary.

Exhibitors

Basically cover men's clothing, women's clothing, leather, fur, baby, knitted, shoes, jewelry and other categories.

It is worth noting that Italy Class Editori group is also carrying more than sixty Italy heavyweight brands into the E1 Pavilion at this exhibition. Italy fashion is singing CHIC2013.

The exhibition area is more than 800 square meters, which means that the CHIC2013 men's wear hall will welcome the International Pavilion for the first time.

E1 men's wear hall Italy fashion show has a large collection of stars, sparkling, PRADA, TOD'S, FENDI, GUCCI, VERSACE, GIORGIO AMARNI, SALVATORE FERRAGAMO and other top brands in the world.

Close to industry theme activities around the market hot spot

In addition to the exhibitions in the exhibition areas, the special events held during the exhibition also impressed the industry.

On the morning of 26, the "CHIC brand" in the eyes of VIP merchants further set up a bridge between businessmen and brands.

According to statistics,

On the first three days of the launch, about 1100 businessmen from the VIP business were invited to participate. They were leaders from the retail outlets in Beijing, Shanghai, Tianjin, Shandong, Hubei, northeast, Chongqing, Guangdong, Hangzhou, Hebei, Inner Mongolia, and the head of the investment promotion department, including shopping mall, shopping mall, shopping mall and other real estate business representatives.

On the afternoon of March 26th, the 2013 annual press conference of the ten major suppliers of China's garment industry was held at the China International Exhibition Center.

The conference announced the list of enterprises that won the ten largest supplier of China's garment industry in 2013 by the China clothing association.

Yang Xiaodong, director of the industry department of China Garment Association, said that the recommended activities of the top ten suppliers in China's apparel industry are a recommended activity sponsored by the China clothing association. The aim is to recommend excellent suppliers for China's clothing industry, integrate industry resources, and strengthen the upstream and downstream linkage of the garment industry to promote the upstream and downstream industries.

Common development.

Since this year, CHIC organizers have launched a brand evergreen service plan based on long-term and in-depth service to exhibitors.

According to the introduction, this CHIC service has been implemented this year according to the needs of exhibitors and the extensive resources of CHIC.

In the CHIC2013 South logon hall, the technology and fashion experience area, 360 fashion network, has been set up. Guests can use electronic instrument technology to simulate fitting, glasses and jewelry.

For example, when guests use real enhancement technology, use IPAD to scan a decoration.