• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Department Stores Are Facing The Remodeling Of Supply Chain, Differentiated Management And Attracting Customers.

    2014/11/27 14:46:00 19

    Department StoresSupply ChainDifferentiation

      

    Sluggish growth

    Last year, in the top 100 enterprises of China's chain store associations, 50 sales enterprises, mainly department stores, grew by 9.6%, far from the compound growth rate of 25% in 2006-2011 years.

    At the same time, the growth rate of stores was only 0.4%, down 8 percentage points from last year, and lower than the overall level of 100 companies, reflecting the weak growth of department stores.

    In the industry, the emergence of new formats, such as storage shops, electrical Furniture Specialty Stores and shopping centers, and the rise of mobile Internet and shopping mall have led to the diversion effect.

    From the downstream point of view, new formats and shopping channels provide more consumer choices, so it will divert the slow growth of consumer groups; from the upstream, brand merchants and dealers have reduced their dependence on department stores because of more channels of sales, which greatly weaken the bargaining power of department stores.

    In addition, the rise in rent and labor costs further squeeze profit margins in department stores.

    At the same time, the Department Store adopts the joint operation mode, which is seriously homogenized and the competition is fierce in the industry. The price war has become the usual competition, thus reducing the sales revenue of department stores.

    Finally, limiting the consumption of "three public" also inhibits consumption to a certain extent.

      

    remodeling

    Channel value

    Most department stores in China carry out joint operation mode, which makes department stores reduce the cost of procurement and sales and effectively avoid operational risks, but the core technology of commercial operation is also weakening.

    It is urgent for department stores to redefine their position in the value chain and realize functional pformation.

    At present, department stores are still indispensable offline sales channels for most brands and distributors, and they can get information from suppliers and consumers at the same time.

    On the basis of unswervingly joint operation, we use information technology to realize the pition from category management to data based single product management.

    Through single product management, on the one hand, enterprises can realize the docking of commodity and consumer information, increase sales force, thereby achieving the extension of the function of the upstream and downstream functions of the value chain; on the other hand, most department stores in the future will "touch the net", and digitalized commodity information and price information will also lay the foundation for enterprises to achieve online docking.

    Another way to improve core technology by becoming a department store is to become a self-employed company. For example, the acquisition of House of Fraser by Nanjing Xin Bai is a mixture of its joint, buyer and private brand business models. Based on the steady cash flow of the joint mode, we get high returns from buyers and brands.

    According to statistics, in the United States, Europe and other regions, self employed department stores have a gross gross profit margin of 40%.

      

    Differentiated management

    Homogenization is a common problem in China's department stores.

    On the one hand, the joint venture mode of department stores has led to the final competition for a single high-end brand, creating a "thousand stores side" situation, so that price war has become a way to attract customers in most department stores. On the other hand, in recent years, shopping centers have sprung up, which coincide with department stores in brand structure, and have advantages in functional planning and environmental design.

    How to break through the "homogenization" and seize the mainstream customers become an important subject of general merchandise.

    According to the development experience of foreign department stores, the department stores need to properly locate, identify target customers and set up a unique business image in the minds of customers, so as to achieve the goal of differentiated management and expand their living space.

    Enterprises can pform to specialized shops with high gross margins, such as hardware professional department stores launched by Sears in the United States, and can pform to branded stores, such as the sale of their brands by Martha stores in the United Kingdom, and the pformation to cheap department stores, such as the department stores in the US in twenty-first Century.

    Based on proper positioning, enterprises can form their own characteristics through special brand matching, especially when regional leaders are gradually formed. Scale formation helps to improve the ability of department stores to introduce brands and achieve synergy brand effect in cities.

    At the same time, enterprises can provide targeted products and services according to the needs of consumers by increasing the proportion of their own businesses. They can not only enhance the visibility of the whole department store brand, increase customer stickiness, but also raise the gross margin level.


    • Related reading

    Big Data: Saving A Straw From The Department Stores?

    Industry Overview
    |
    2014/11/25 20:27:00
    23

    How Does Local Clothing Brand "Divide Food" Into Children's Clothing Industry?

    Industry Overview
    |
    2014/11/25 19:37:00
    19

    China's Textile And Apparel Industry Slowdown Needs To "Jump Out Of The Country" To Speed Up The Layout Of ASEAN

    Industry Overview
    |
    2014/11/24 21:11:00
    31

    Gao Ding Clothing Characteristics Do Not Highlight "Cake" Look Good, Not Good Cut.

    Industry Overview
    |
    2014/11/22 13:22:00
    39

    The Physical Retail Industry Is Changing Into A "Leftover" Era.

    Industry Overview
    |
    2014/11/21 16:27:00
    23
    Read the next article

    How Can We Play After Reflecting On Double Eleven O2O?

    The biggest change of the Internet industry to the global industry is the change of product form and category richness. Actually, this is not the case. Studies have shown that the biggest change in the age of Internet economy should be the rapid development of enterprise development mode and industrial ecology.

    主站蜘蛛池模板: 免费看v片网站| 国产乱码一区二区三区爽爽爽| 国产一国产一级毛片视频| 亚洲欧洲小视频| 一区二区三区中文字幕| 美国人与动性xxx播放| 抱着娇妻让粗黑人人玩3p| 国产精品亚韩精品无码a在线| 亚洲欧美一区二区三区| 67194线路1(点击进入)手机版| 精品日韩欧美一区二区三区 | 国产91精品一区二区| 久久久久亚洲av综合波多野结衣| 蜜臀av无码人妻精品| 欧美a级毛欧美1级a大片| 国产福利在线观看你懂的| 亚洲视频在线观看免费| 一级毛片视频在线| 荡乱妇3p疯狂伦交下载阅读| 果冻传媒李琼母亲| 国产成人亚洲综合色影视| 亚洲一区二区免费视频| 99rv精品视频在线播放| 欧美日韩亚洲国产精品一区二区 | 国产成人精品午夜二三区 | 国产精品99精品久久免费| 九色综合久久综合欧美97| 55夜色66夜色国产精品| 欧美jizzhd极品欧美欧美xxxx18动漫| 国产成人精品1024在线| 久久久精品一区二区三区 | 丰满少妇人妻久久久久久| 老师吸大胸校花的奶水漫画| 日本色图在线观看| 国产探花视频在线观看| 亚洲午夜成人片| 手机在线看片你懂的| 欧美色欧美亚洲高清在线观看| 国产精品无码永久免费888| 亚洲欧美色一区二区三区| 中文字幕无码不卡一区二区三区 |