Clothing Store Business Skills: Knowing This Is No Business At All.
1: as long as the service is perfect, it is bound to generate profits.
Treat the trading partners as their relatives.
Whether customers can support can determine the rise and fall of stores.
This is the interpersonal relationship now emphasized.
If we regard customers as our own people, we will get the favor and support from customers.
Therefore, we should sincerely understand the customers and correctly grasp all kinds of practical situations.
2: do not keep looking at customers.
We must not be entangled.
3: the location is more important than the size of the shop. The quality of the clothing is more important than the quality of the place.
4: procurement should be stable and simplified.
This is the foundation for a thriving clothing store.
This is related to the rationalization of the circulation market, and therefore is also the responsibility of the manufacturer or wholesaler. However, in the store, it is possible to make a planned purchase to achieve the rationalization purpose, but before making the designated purchase, the sales plan must be worked out before the profit plan is formulated before facing the sales plan.
5: we need more working capital.
One hundred yuan of funds pferred to ten times, it turned into one thousand yuan.
This is to speed up the turnover of total capital, to achieve less capital and larger clothing stores.
6: pre sale flattery is not as good as after-sale service.
This is the rule of making permanent customers.
The success or failure of a clothing store depends on the ability to make the first customer a regular customer.
It all depends on whether you have perfect after-sale service.
7: to be full of work, make the store full of vitality, customers will naturally gather together.
Customers do not like to live near inanimate shops.
It is a phenomenon for high quality shops such as jewellery to let customers push heavy doors to enter.
Generally, we should create an atmosphere that allows customers to feel comfortable and in and out.
8: there is no need to worry about the shortage of funds.
Even if there is enough money, there can be no clothing store without credit.
It's just that credit is more important than everything, and that doesn't mean that money is not important.
9: be nice to clothing wholesalers.
But if you have a legitimate request, you should say it without being polite.
When purchasing, wholesalers and stores will put forward strict conditions, but they must take the principle of "coexistence and common prosperity" as the principle.
For example, when wholesalers want to reduce prices, do not bargain on one side: they should negotiate with each other and come up with countermeasures to reduce prices.
Whether it is a manufacturer or a store, without the cooperation of wholesalers, business can not thrive.
10: innovation from time to time, beautification of clothing display, this is one of the secrets to attract customers to come.
This will make shops more attractive.
Today's stores should change the form of "shops" and become crowds' crowds' squares.
11: do not force.
Promote
。
Instead of selling clothes that customers like, they sell clothes that are good for customers.
This is what Matsushita said to be a buyer of customers.
It is helpful for customers to consider which clothes are helpful, but we should also consider his good clothes.
12:
clothing
Selling out of stock is equivalent to neglecting customers.
It is also a shop's inadvertent negligence, which should be solemnly apologized.
And said, "we will send it to our home as soon as possible."
Remember to leave the address of the customer.
This kind of follow - up remedial action is taken for granted, but there are a lot of shops that ignore it.
Whether the accumulation of such efforts on weekdays will result in a great gap in the results of operation.
13: Encounter
customer
When returning goods, the attitude is more friendly than the original one.
No matter what happens, don't put on a face of unhappiness to customers. This is the basic attitude of businessmen.
With this principle, good goodwill can be established.
Of course, we must avoid the possibility of return.
14: strictly abide by the price.
Price cuts will cause confusion and unhappiness and damage credit.
The price of the customer is reduced, and the customers who do not bargain are sold at a high price. This behavior is very unfair to customers.
No matter what kind of customers, we must unify the price.
It is an ideal and proper way of business to give back to customers after making reasonable profits from customers and then improving them by means of after-sales service and quality improvement.
15: always think about today's gains and losses.
It is necessary to form a habit of not calculating the profits and losses of today.
It is necessary to make clear whether to make money today. Today's profits must be grasped today.
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