Quanzhou Children'S Shoes Enterprises Exert "Functional Shoes"

Shoes do not fit properly, only feet know? In the future, through the foot scanner, foot database and other intelligent shoe selection system,

It is possible to know more about real needs than consumers.

This year,

To become the "new favorite" of Quanzhou children's shoes enterprises.

SNOOPY

ABC and so on, with the newly launched functional shoes this year, made a good sale in the "double 11" shopping carnival.

Many enterprises are putting in R & D power to innovate and develop functional shoes. Some have invited experts from Taiwan to take care of them.

As an upstream supply chain, functional shoe soles, functional insoles and so on are also creating a whole industry chain pformation.

Spring enterprises are blowing up "hot shoes of functional shoes".

After "double 11" just passed, many enterprises began preparations for the spring 2015 order meeting.

Ordering will often set the tone for future trends. Enterprises will naturally seize the opportunity to push their products with the most bright spots.

Huang Huoming, general manager of Quanzhou Li Xun children's products Co., Ltd. is also busy with this.

"Whether it is September autumn orders, or double 11 sales data, children's functional footwear has been recognized and welcomed by more and more consumers."

This year's double 11 is the first big battle for Li Xun to win the sole distribution of children's shoes in China after SNOOPY. The sales volume has entered the top twenty of Tmall children's shoes sales, while vip.com has hit the top three.

With such achievements, Huang Huoming attributes his credit to functional shoes.

"With the improvement of the quality of life, parents will pay more and more attention to the health of the children's feet, and the recognition of the functional shoes will be higher and higher."

Before that, adult shoes have been subdivided according to different functions, but children's shoes are generally attributed to "sports shoes".

Huang Huoming said that after seeing this market, Li Xun began to develop and design functional shoes for children of 3~14 years old, and select and design according to the foot characteristics and movements of children.

For example, SNOOPY's main functional shoes are segmented in accordance with ergonomics and motion mechanics in the correct bending groove of 1/3, making scientific bending. The soles can be fitted with the foot movement, which is good for bending the feet, not only comfortable, but also easy to walk.

It is understood that at present, there are no less than ten enterprises in Quanzhou who have tested children's functional shoes, and some local old brands are also making efforts to functional shoes.

At the order meeting in May this year, several "functional shoes" launched by foot friends were welcomed by the ordering merchants. These shoes were designed through various kinds of scientific designs from sole, vamp to shoe structure to protect the plantar health of children.

In this year's "double 11", ABC children's shoes have been sold in the top ten of Tmall children's shoes. Several new autumn functional shoes have been widely used by the customers.

Supply chain innovation function insole sole

As long as we pay attention to observation, it is easy to find that children's functional shoes are basically in the second half of this year.

In the first half of the year, it still stays at the stage of discussion or trial.

However, upstream suppliers have earlier sniffed this business opportunity and launched a supply chain change earlier in shoe research and production.

"A pair of functional insoles and functional shoes are not worth the complete sense of functional shoes!" Lin Guodong, general manager of the circular plastic Co., Ltd., told reporters that the development of functional insoles in Europe and America and Japan is quite mature, but the domestic insole Market is relatively simple. The most common two insoles in the market are either airtight or hard material, which is difficult to meet the different needs of different kinds of feet.

How much knowledge can you get from a pair of small insoles? Lin Guodong takes the functional insoles introduced by Central Asia as an example, from the surface, materials and other aspects of the insole, to be able to reduce the earthquake and reduce pressure, and can also achieve the functions of air permeability, sweat absorption, antibacterial and deodorization.

Not only is the insole, but other suppliers in the upstream supply chain have also joined this function change.

For children's shoes, knights and shoes have launched foot protective soles.

According to the introduction, this protective foot sole includes embedded circulatory and air permeability aseismic system, mechanical reducing groove design, anti flat foot design, etc., and can realize various functions.

"With the increasing popularity of functional footwear, enterprises' awareness and requirements for professional functional insoles and shoe materials will also be improved accordingly.

We will tailor it according to the needs of the enterprise. "

Lin Guodong introduced that before the launch of the functional insole for a local children's shoe enterprise, it brought a good sales volume to children's shoes enterprises, and customization would also become a trend.