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    Regular Promotions Help You Shop Successfully.

    2014/12/1 14:41:00 10

    RegularPromotionalMarketing

    There are many friends in fashion business nowadays, but most of them look at how others do their own work. They also look at other people's discounts, and they also offer discounts. They also look at other people's high prices. They also have high prices. They do not have their own business philosophy. In the end, everything is slower than others. Business opportunities make others occupy the lead. Business is naturally not as good as others. Therefore, clothing business must have its own business philosophy.

    The idea of traditional clothing business is often a misunderstanding in discount stores. Consider the idea of traditional clothing store, think that the color and size are all the first elements. The discount shop is characterized by incomplete size and relatively backward color. Naturally, it can not be perfect when it comes to purchase. Only by taking advantage of weaknesses and giving play to the inherent characteristics of discount stores: brand + low discount.

    Although our garments only cost 1-2, they can sell 50 percent off or 40 percent off. But such a business has no distinguishing features and advantages. Just imagine how long a store without any advantages can persist in such a competitive society. WAL-MART can be the top 500 in the world, that is, "parity per day". While operating discount stores, add some new items to the market to sell. Often such sales, operators are very difficult to grasp the yardstick, that is, how much is the new profit? If it is also maintained over 100%, such a shop, when guests come in, the feeling is "good-looking" clothes (New) too expensive, no advantage, no sense of discount shop taste. Other costumes are even more "ugly" under the new style, regardless of the price advantage. After all, under such shopping environment, it seems impossible to start. At this time, you can use the sales analysis of business experts, he can sell your goods well, sell a garment's profits, and how much the cost is, can be clearly expressed, you can clearly see their profits and so on.

    When purchasing, only consider large size, do not choose small size. First, the clothing of each brand is located in a certain age group, such as 20-25 or 30-40 years old. Naturally, the size of the former is usually small, and the latter will consider the majority. In addition, a new shop, every 10 guests into the shop, 7 suitable people, there will be no size opinion, but the more fat guests will be reflected to the store. clothing Smaller. You bet. As a shop keeper, we need to consider the needs of this part of the guests. But the overall size of discount stores is usually between S-XL. It is impossible to satisfy all customers' needs. Some businesses will naturally consider looking for large size clothing to respond to guests' opinions, but such clothes are not cheap, and your advantage will soon be obscured by adulterated clothing. It's like managing you. Member You can use membership management functions, you can send your own members a free electronic bill, so that they can understand the consumption, so that your store is a very regular shop, you can also send some blessing messages to your members during holidays, so as to enhance their interest in your shop, or do some SMS marketing, tell your members of your store's new products by SMS, so that they can purchase at any time.

    Recommendation:

    1, learn to sell, small size, so business will be better and better, good shape of women, wear anything to look good, naturally, the frequency of buying clothes is much higher.

    2, profit should be reasonable, general 100% is more appropriate.

    3, goods as far as possible according to a brand. Size, color, color.

    4. Exchange time Generally 1-2 times a month is more appropriate, clothing analysis is not to the season, for example, the first half of the summer is a good sell collar, the second half is a good sell round collar.

    When your market is open, you can open an appropriate branch to expand your market, so that more people will know your brand and consume your products.

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