The Most Practical Law Of Word Of Mouth Pmission

The design of word of mouth can be focused on many aspects, but the resources of the brand are limited, so it is impossible to lay a solid foundation.

Such as the spread of miscellaneous grains, there are many points of entry in the grains of the grains, such as planting, safety, health, brand connotation, environmental protection, nutrition, taste, cooking, packaging, distribution, and special services.

How to cut into it? Using Baidu index analysis, we found that the highest correlation with "coarse grains" is "how to make grains", which shows that the audience of large numbers is concerned about how to cook coarse cereals food, so that "cooking method" is a good entry point for word of mouth.

Therefore, we have designed the "wording" point of "cooking", and along the "cooking" into the "grains recipes", "miscellaneous grains and Michelin Chef", "coarse grains and big V" and other sub topics, from the results of the dissemination, the "Tun Niang" to find word of mouth entry point, or reliable.

At the beginning, we actually chose not only to cook a word of mouth, but to design five word of mouth points in the four modules of "safety", "brand story" and "service characteristics". Through the enterprise's own media + V mode, a preliminary test was carried out, and it was found that it was still better for the audience to comment and forward the word of mouth. Therefore, we focused on the resources, focused on the "wording" to spread the word of mouth, and confirmed the choice of the third laws, forming a double confirmation to increase the possibility of detonation by word of mouth.

The word of mouth is well designed, and we need to manage the monument points, so that the word of mouth can be effectively associated with the brand.

The premise of easy association is to simulate the scene of consumer communication according to the word of mouth, so as to make smooth correlation.

Note that the more natural the relationship is, the better it is.

If you can't do it, then go for it.

The Taobao seller's handwritten thank-you letter mentioned above is actually designed to be a word of mouth, hoping that customers can further disseminate this point in addition to expecting customers to give high praise. Generally, they are photographing micro-blog or friends circle. Then, at least one of their shop names (or websites) should be left in the signature file, so that people can find their shops according to the pictures shared.

But unfortunately, there is a reputation point, but there is no good correlation.