Cooperate With Giordano To Accelerate Alipay Wallet Penetration Into The Retail Market

With the rapid development of mobile Internet, mobile payment providers are further accelerating the retail market under the osmotic line. Recently, Giordano and Alipay announced that they will reach strategic cooperation in mobile payment, public service and membership system.

It is reported that this cooperation. Consumer When you pay in Giordano store, you only need to open the Alipay wallet on your cell phone and choose the function of "face to face", then you can induct the mobile phone to the designated area, then you can achieve the payment, avoiding the time of queuing cash. Consumers do not need mobile phones in the whole process. Surf the Internet Online, no network environment can also operate payment.

Reporter in Giordano All the stores saw that the logo of Alipay wallet was placed in front of the cash register, which was arranged in line with cash and bank card identities, and accepted the free choice of consumers.

After experience, it is found that the whole payment process can be completed 3 seconds before and after. And after payment is completed, Alipay will send SMS messages to consumers through 95188 to facilitate checking the amount of consumption. At present, 142 stores in Giordano Southern China region have already supported Alipay's "sonic payment", and other national stores will soon be online.

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While drawing on the experience of other countries, Gome also considered the differentiated demand of the Chinese people, not only set up a special experience area in the store, but also guaranteed the satisfaction of the consumers. After sale, the self built + third party logistics mode adopted by Gome is also of great value. It is built in order to ensure the logistics speed of the small goods in the first-line market, while ensuring the synchronous customer experience. In some areas with less volume, Gome chose to cooperate with the third party to make professional people do professional things. Yonghui supermarket has also perfected the basic items such as sales environment, metering queuing, cash register queuing and so on this year. On the other hand, it introduced more technology elements to enable consumers to enjoy the pleasure of shopping in stores.

And the smooth implementation of the above three points depends on a key factor, that is, the early understanding of consumer demand and the anticipation of consumer behavior, which requires retail enterprises to have a strong IT system. This is also the key reason for the IT system of retail enterprises nowadays. Gome has taken measures to excavate "data gold mines" with information spades. In 2010, Gome invested 1 billion yuan in a IT system, and developed a ERP system to make it a IT system tailored by Gome. The on-line system enables Gome to realize the use of big data, understand and predict the needs of consumers. Yonghui supermarket also pointed out in its third quarterly report that the company continued to promote the construction of modern logistics system and the construction of ERP information system. The strengthening of the backstage will build a long-term core competitiveness of the company.

At the same time, logistics has great marketing and data value as a business channel. As the only carrier in the Internet age to face customers, retailers can ensure that information security is based on the value of big data analysis and precision marketing contained in logistics corridors by building and controlling third parties. This is also the information premium raised by the Gome self built + third party logistics mode.

Thanks to the deep ploughing supply chain, the two companies have also acquired the good results of the transformation template in the downturn of the industry. According to the three quarter earnings report, Gome achieved a sales income of 44 billion 645 million yuan in the first three quarters, achieving a net profit of 1 billion 18 million yuan, an increase of 74.9% over the same period, and a consolidated gross profit margin of 18.6%. In sharp contrast, sales of typical retail businesses increased by 10.5% in the first three quarters of 2014, and the growth rate dropped by 1 percentage points over the fourth quarter of last year.

Of course, when winter comes, spring is coming. For Chinese retail enterprises, consumers' recognition of offline retail channels is the best. According to the latest survey by Accenture, customers are returning to the store. In the future, the proportion of shoppers who shop through physical stores has increased to 26% from 18% a year ago. 40% of Chinese consumers believe that the most needed shopping channel for retailers is online shopping, which is significantly higher than other channels. It is considered that the customers of physical store shopping are "very convenient / convenient" to reach 93%, far higher than that of network and mobile devices.

Of course, for retailers, it is a difficult choice to have a Fast Retailing layout or steady development in a highly market-oriented retailing industry.