Analysis Of Double Sales Promotion Plan Of Clothing Store

First,

What is the market situation now? What is the purpose of this activity? Are we dealing with backlog stock? Is it to increase sales? Is it to attack competitors or reduce our competitors' pressure? Is it because there are some new products listed in the company, or in order to further enhance brand awareness? Only when the purpose is clear can we make the activities more compact and more effective.

Two. Make sure sales promotion.

What is the target customer group for this promotion? Are we targeting everyone in the target market or a particular group? What areas or areas are the activities controlled? Who are the key customers and who are the secondary customers? These choices will have the same effect as our last activities.

It affects our final sales volume.

Three, the way of promotion: in this part, it mainly solves two problems:

1. Determine the way of activity.

2. Packaging activities

Price reduction? Coupons? Gift coupons? Raffle? Demo promotion, service promotion, consumer credit, or some other promotional tool? Choose what promotion methods, take into account the purpose of promotional activities, the competition situation in the industry and industry environment, as well as the budgetary cost of promotion and how to allocate various resources.

After determining the method, we should do our best to make life more artistic, weaken the commercialpromotion, make the activities more close to consumers, and better to impress consumers.

For example, we should take some charitable actions to achieve our sales promotion purpose.

Personally, I think this part is the core part of the whole sales promotion plan. It should be new and must be ruthless so as to make the activity more appealing and shocking.

Four, determine the way of activity: this part is mainly to study the specific ways to identify activities.

At this point, we should consider all kinds of social relations and all aspects.

1, determine partners: pull the government's backing, or join hands with some famous media producers. Are manufacturers going alone or jointly with the following agents or distributors, or co marketing with other manufacturers in the industry? Cooperation with the government or the media will help to leverage the situation and create potential. Combined with distributors or other manufacturers can more integrate resources, reduce costs and risks.

2, determine the degree of stimulation: to make sales promotion successful, we must make activities stimulating and stimulate consumers' desire to buy.

The greater the degree of stimulation, the greater the response to sales promotion.

Therefore, we must make a summary analysis and summary according to the promotion practice, and combine the current objective market environment to determine the appropriate degree of stimulation and the corresponding cost input.