B2C Electricity Supplier Data Comparison: The Growth Of The United States Slowed Down Jingdong Deficit Reduction

Dangdang released the results of the financial report, the results showed that Dangdang in the third quarter of 2014 total paction volume (GMV) 3 billion 700 million, of which third platform business 1 billion 740 million, total revenue for the first time exceeded 2 billion, an increase of 31% over the same period.

Dangdang also achieved 4 consecutive quarterly profits.

As Dangdang announced the third quarter earnings report, the main B2C enterprises in the country announced the quarterly results.

Compared with the B2C data, interesting phenomena can be found, for example, compared with the previous quarter, the growth of all sectors has slowed down.

Due to the weakening of the domestic electricity supplier price war, vip.com, B2C, and Dang have all achieved sustained profits. The largest Jingdong of the B2C company has sustained losses. However, the most obvious change in the latest 3 quarters is that the extent of its losses has been greatly improved.

Jingdong reported a net revenue of 29 billion yuan (US $4 billion 700 million) in the third quarter, a 61% increase over the same period last year, representing an increase of only 1% over the previous quarter.

Net revenue amounted to US $882 million 600 thousand, an increase of 130% over the same period last year, with a growth rate of only 6%.

Dangdang's third quarter revenue was 2 billion, an increase of 31% over the same period last year, an increase of 2% over the previous quarter, while jumei.com's net revenue in the third quarter was $154 million 770 thousand, an increase of 26% over the same period last year.

In the third quarter of the B2C, Tencent was heavily influenced by the Tencent technology survey's "secret visits to the electricity supplier fake chain". Tencent technology reported that the supplier Yi Peng Heng sold fake clothing and watches through multiple electronic business platforms, and the electronic business platform turned a deaf ear to the unusual complaints.

This increases the punishment of the supervision department on the sale of electronic business platform, and indirectly affects the B2C company's third quarter earnings report.

Among them, the impact on the United States is the largest.

Due to the decrease in total volume and gross profit margin, the revenue grew 2 times in a row for 0 consecutive years, and the operating profit dropped by 16% compared with the same period last year, which made poly US closed 4.22% lower on the day, and the stock price fell 11.83% after the session, and the share price was lower than 20 US dollars.

Polyamerican executives said they are pferring the vast majority of the third party cosmetics sales business to their own businesses and are expected to finish in the fourth quarter.

Analysts pointed out that this move will better control the quality of products, but it will also affect the United States to further expand the platform.

A few years ago, B2C enterprises were plunged into price wars and low gross margins. Now, with the quick exit of B2C market, Suning and Gome are more focused on the nature of Commerce. Alibaba and Jingdong are also listed. Competition in the electricity supplier industry has begun to weaken and the gross profit margin has been significantly improved.

For example, the gross profit margin of Jingdong in the third quarter was 3 billion 545 million yuan, a sharp increase from the previous quarter, with a gross margin of 12.2%, a 1.2 percentage point increase over the previous quarter, a 2.4 percentage point increase from 9.8% in the same period last year.

Dangdang gross profit margin has been maintained at 18% level for several consecutive quarters, which has improved significantly compared with the 2012 period. On the one hand, the competition in the book field has weakened, and on the other hand, it has been expanding the category.

Dangdang CEO Li Guoqing likened it to "flying an airplane on an airplane".

Vip.com's gross profit in the third quarter was $219 million 500 thousand, and its gross margin was 24.9%, up from 24.2% in the same period last year.

From the perspective of gross profit margin, the only downturn in the third quarter is poly America, which should be affected by the sale of luxury goods on the third sides of the stopped platform.

The gross profit margin of the electricity supplier area shows obvious characteristics, that is, 3C is lower than books, books are lower than clothing, and clothing is lower than cosmetics. This shows that Jingdong has the lowest gross profit margin, just over 10%, and the United States is nearly 40%, leading other B2C enterprises.

The operating profit margin of Jingdong is only negative.

Jingdong's third quarter operating loss was 406 million 600 thousand yuan, a sharp decline compared with the previous quarter. Jingdong's operating profit margin in the third quarter was -1%, a decrease of 2 percentage points from the previous quarter, an increase of 1 percentage points over the same period last year.

The profit margin of Jingdong in B2C is negative.

Dangdang's operating profit margin in the third quarter is also not high, just 0.7%, and the recent 4 quarters have been below 1%. However, Dangdang has been operating profit for several consecutive quarters.

Vip.com's operating profit in the third quarter was US $21 million 300 thousand, an increase of 76.6% over the 12 million US dollars in the same period last year.

Vip.com's third quarter operating profit margin was 2.4%, and its operating profit margin was 3.1% over the same period last year.

Jumei.com's operating profit in the third quarter was 17 million 200 thousand US dollars, down 15.8% from 20 million 400 thousand US dollars in the same period last year. Jumei.com's operating profit margin in the third quarter was 11%, down 6 percentage points from the same period last year, down 3 percentage points from the previous quarter.