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    SAIC: Consumers Should Inform Consumers Before Promotion.

    2014/12/1 16:19:00 22

    SAICShopPromotion

    "Double 11" has become the online shopping festival, but there are many discounts, gifts and other problems in the promotion of online business.

    In this regard, the SAIC issued yesterday the Interim Provisions on the management of centralized promotion of network goods and services (Draft for Soliciting Comments), requiring online merchants not to be labeled "the lowest price, the factory price, the wholesale price, the special price, the extreme price" under the condition of no basis or no comparison, and the "Three Guarantees" service should also be provided in the promotional products.

    There are 31 articles for soliciting opinions. First of all, the organizers should examine and verify the identity of the operator's main business. They should publicized the promotional time, promotion methods and promotion rules of the promotion activities in advance in the prominent position of the website.

    In addition, the draft requires operators to disclose information to consumers on the price, quantity, quality standard, time limit, conditions of use, distribution mode, distribution price, time limit for distribution, restrictions on sales promotion rules, goods and services outside promotion scope.

    Advertisements and publicity should be true and accurate, and false advertisements and false representations of goods and services must not be misunderstood.

    In view of the price issue that the public is concerned about, draft opinions require merchants not to falsely mark the price of promotional goods or services. If the price is raised before centralized sales promotion, it should be explained to consumers.

    Draft requirements require operators to

    Promotion

    After the sale of goods or services is completed, consumers should be informed promptly on the promotion page and the purchase page.

    If the paction fails to reach business due to business reasons, the Seller shall be liable according to the provisions of the contract law.

    For the products that are included in the promotion,

    Draft

    Businesses should also provide "three packages"

    service

    In issuing promotional coupons, merchants should indicate the conditions, methods and time limits of coupons.

    If a merchant unilaterally changes the conditions, methods and time limits of coupons, it shall inform consumers, except for changes in the interests of consumers.

    When a prize is promoted, a businessman shall not fabricate the quantity and quality of the prize, nor shall he make a false lottery or a lucky draw.

    Six operators "red line"

    1. mark the name, place of origin, specification, grade, texture, unit of valuation, price, etc. of the goods, or items such as services, fees, etc., and shall not be inconsistent with the facts.

    2. for the same commodity or service, two quotas should not be used on the same page, to attract customers at low prices and settle accounts at a high price.

    3. clearly indicate the lowest price, the factory price, the wholesale price, the special price, the best price and so on, but there is no basis or no comparison.

    4. the discount rate of discount goods or services marked by sale is inconsistent with the actual situation.

    5. when selling goods and providing services outside the price, it is better to mark the names, quantities or gifts of the gifts as fake commodities.

    6. the fictitious original price, the fictitious price reduction reason, the false preferential discount, the false price reduction or will raise the price, deceive others to buy.

    Before buying, selling goods and providing services, there are price commitments, nonperformance or incomplete performance.


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