Taiwan Shoe Technology Center Liu Baobao'S Shoe Upgrading Pformation

On the morning of November 29th, in the third session of China

On the Industrial Development Forum, Liu Baobao, general manager of the Taiwan consortium footwear and sports and leisure technology research and development center, has been brought to Taiwan by participants.

Before and after the development, and from the perspective of Taiwan, the mainland's footwear industry pformation and upgrading of the pertinent advice.

Shoes are very important to consumers.

The footwear industry in Taiwan developed very early. Later, with the maturity of the footwear industry, the shoe industry gradually shifted to the mainland.

Many people question the existence of shoe technology centers.

In this questioning voice, in the development of footwear industry in Taiwan, Taiwan shoe technology center is also developing.

According to Liu Baobao, many years ago, the construction and decoration of Taiwan shoes technology center were very bad. But in recent years, a shoe and tourist factory has been set up. The decoration and interior decoration are very modern. It is to give consumers a sense of freshness and enjoyment.

Liu Baobao said, "the voice of consumers is very important."

Therefore, once new materials and new functions are developed, they must first visit factories and let consumers visit and evaluate them.

He said: "no matter whether new materials or new functions are good enough for consumers to know, it is useless to introduce propaganda and hype, and consumers say you are bad, that is not good."

Liu Baobao also cited elderly needs as an example. He said that with the aging of Taiwan, the proportion of elderly people in Taiwan is increasing.

The sensual and sensual needs of older consumers are different from those of ordinary consumers. They are more cost-effective and more thrifty.

Therefore, they built a silver crane living hall on the basis of the original shoe and sightseeing factory, extending the footwear business to outdoor recreation and even sports rehabilitation.

Innovative thinking to find a new way out

Liu Baobao quoted Einstein's words in the Forum: "solve old problems with old methods, and expect new achievements, which is simply crazy" to illustrate their importance to innovation.

Liu Baobao believes that only innovative thinking can have a new way out. On the one hand, we must try bravely and walk ahead of the industry. On the other hand, we should accumulate more service experience. In addition, we need to pay more attention to the public, absorb the R & D information feedback in time, close to the users' opinions, and apply R & D business.

Liu Baobao believes that in order to innovate in the footwear business, we can consider the individualized demand of the market segments, such as the elderly, the disabled, the deformed crowd, etc., and we can also increase R & D efforts and develop more new functions of footwear to attract consumers.

In terms of service mode, Liu Baobao also introduced several innovative service models.

On the one hand, it is a placement design. For example, the Taiwan shoe technology center will refine the coffee residue to be made into a composite shoe material such as coffee gauze and put it into the shoe making. It not only protects the environment, but also strengthens the durability of the shoes, making shoes look more beautiful and innovative.

On the other hand, it is combined with innovative materials, such as the combination of fashion trends and fashion materials in the application of accessories, and pays more attention to the use of traditional patterns and national patterns in graphic design.

In addition, the development of joint alliances in many industries is a good policy, for example, combining leather and textile industry to create new shoes.

Finally, he also introduced the integration of the upstream and downstream industries, upgrading the brand, expanding the manufacturer's commodity line and many other service modes.

The development direction of footwear industry across the Taiwan Strait is different.

At the forum, Liu expressed his views on the different development of footwear industry across the Taiwan Strait.

Liu Baobao said, "no success can be duplicated."

Because the market situation is different, the actual demand is different, the degree of development is different, and other reasons, the development of shoes industry in different regions is very different. Therefore, we can not copy the successful experience of other regions.

Liu Baobao believes that the future direction of the development of footwear industry in Taiwan is mainly in three directions: one is refinement, learning from Italy, the other is automation, and the third aspect is the development of environmental protection shoe materials.

For the inland footwear industry, Liu Baobao thinks that it has its own huge advantages.

On the one hand, the mainland market is large and the demand is large, which is conducive to the footwear industry.

On the other hand, as a big sport country, shoes are of great importance to athletes, so the development of footwear industry is also more important. Besides, the government's support is stronger than that of other regions, and it is also a major advantage for the development of inland footwear industry.