Michelin Works Together To Create Brilliance

　　 Michelin join hands with China footwear giant China Group

International tire manufacturer Michelin announced recently and China footwear industry The giant China Group has formally established a cooperative relationship. The two sides will join hands to focus on shoemaking business and expand the European and American markets.

This is a typical case of "strong alliance" business cooperation. One is a century old shop that has been engaged in tyre manufacturing for 100 years and has a reputation as "Mr. tires". One is an annual production of 170 million pairs of shoes and boots, and its business scope covers more than 60 new countries and regions in the world. Both sides brand There are advantages in terms of design, production, technology and so on. It is a great joy to conclude cooperation. It also reflects the new trend of Chinese enterprises going out.

This typical business case profoundly reflects the surging wave of cooperation between Chinese and French enterprises, which makes people feel that the international recognition of Chinese enterprises has improved significantly.

Prior to this, Sino French cooperation between enterprises, investment and construction is a mode, such as Alston and other large law enterprises set up manufacturing bases in China; capital injection is a model, such as Dongfeng subscribe to Peugeot Citroen shares. The cooperation between Michelin and Jihua also represents another pattern, that is, less capital operation and production line adjustment, but mutual borrowing: the Chinese side borrows the mature brand image of the French side to seize market share, while the French side promotes China's powerful productivity. brand Complementary advantages are most effective.

The modes of cooperation are different, but they can achieve the goal of mutual benefit and win-win. Alston's Tianjin manufacturing base not only provided Alston with an indispensable production capacity, but also made "made in China" successfully enter the European and American markets; the Dongfeng injection of Peugeot Citroen brought new vitality to the Old French car companies, and provided a useful place for Chinese capital. The cooperation between Michelin and China has also made the two sides need what they need.

According to Liu Mingzhong, chairman of the new China group, chairman of the China group, after the early integration of Michelin, China plans to achieve the goal of 8 million pairs of shoes outsole in 2017, and the market share of functional footwear outsole will reach 5% to 10% in 5 years, aiming at "the leader of the whole market". Christian Delay, head of lifestyle company under Michelin, said the two sides will "write beautiful stories".

Claire Dolan, director of Michelin brand, said that the reason why Jihua was chosen is that, like Michelin, China is an innovative enterprise. De Lai said that cooperation with China will help Michelin improve its technology and further enhance Michelin's global visibility.

It is worth mentioning that China is in the meantime. Footwear manufacturing Grasp the indispensable core technology, and Michelin's technical cooperation is to promote each other, rather than one-way spanfer of Michelin technology. This is quite different from previous foreign enterprises' orders, Chinese companies' busy OEM, or the spanfer of foreign companies to the Chinese market. Just because it can create more value for partners, Chinese enterprises are increasingly respected and won greater bargaining power.

It is undeniable that on the whole, the internationalization of Chinese enterprises is still a long way to go, from technological innovation to enterprise management, from internal management to Brand building There is still a big gap between Chinese enterprises and international top level.

The journey of a thousand miles begins with a single step. As long as we stick to it, there will be more and more stories like Michelin and Jihua, and Chinese enterprises will become more and more beautiful on their long journey.