"Double 11" Remaining Warm And Not Ready For The "Double 12"

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"The national shopping boom is too late to fade away, and the" double 12 "is coming again, and consumers should be equally concerned about" double 12 ".

"We have launched the" double 12 "business model, according to past experience," double 12 "period will also set off another peak of the peak season for express business.

Yun Da express, one of the private courier giants, told reporters 3 days ago.

On the same day, Zhang Jianfeng, President of Taobao, also revealed high profile in the mobile Taobao mobile strategy conference. This year's "double 12" will focus on building mobile Taobao, providing one-stop life solution service, so that users can "experience one million kinds of life".

"Consumption power is not (double 11) will be released, in fact, every sales promotion will go to a new level."

Prepare for war without stopping

Rhyme Express

Xiao Wang, who has just taken a breath from the busy business of "double 11", told reporters that although the company had increased hundreds of trunk lines and thousands of sorting operators in advance of "double 11", it still did not seem to have enough manpower during the "double 11" period. "Many workers have been doing second days in the morning at 3 p.m., and then went back to work in the chair after a night's sleep."

During this year's "double 11" period, the peak volume of the first day of rhyme express delivery reached 20 million 580 thousand, and the total network business grew by more than 60% over the same period.

According to the company's forecast, the total volume of Yun Da express network will increase by 60% or even 80% over the "double 12" period.

Therefore,

Preparations have been made in advance, and nearly 500 new social vehicles have been allocated temporarily in the whole network. The total network distribution centers and outlets have not fully counted the number of temporary employment for more than 5000 people. The temporary rental venues during the "double 11" period have been completely retained in the venue to meet the needs of the "double 12" period and the whole business peak season.

Before preparing for the "double 11" period, Yun Da had stored 1000 pport vehicles through various channels and social resources on the basis of the original 20 thousand pport vehicles, and added more than 1 000 reserve personnel on the basis of the original 80 thousand dispatched personnel on the whole network.

Incremental no increase

Express business has always been a love hate affair.

On the one hand, the delivery of the electricity supplier is the main source of revenue for the express company. The amount of packages delivered by the five main private couriers for Taobao has accounted for 70% of their respective packages. The other hand, the volume of sales brought about by the promotion of the four products has also made the express delivery enterprises overburdened.

The management of a courier company disclosed to the first Financial Daily reporters that the packages delivered at ordinary times were basically balanced, but the "double 11" and "double 12" promotions were basically one-way pportation, delivering "no return" and the cost at least increased by 50%~70%.

In addition, the major courier companies recruit people to prepare cars for the site, and also increase a lot of costs, and the express price does not rise, so it is difficult to make money from "double 11" and "double 12".

On the eve of this year's "double 11", the express giant STO also said publicly that according to the data of the past three years, the "double 11" period did not take the price difference between the peak season and the peak season, but the courier company invested heavily on the one hand, but on the other hand, it generally fell into the "incremental no increase" situation, and the phenomenon of no profit or loss was more serious.

"E-commerce enterprises can use a week to promote sales, there is no need to lock in one day, if we ignore the capacity of downstream industries, frequent promotions will cause the quality of express delivery services to be difficult to guarantee."

Xu Yong, chief consultant of express logistics consulting network, pointed out to our reporter that for the courier companies, the competition of homogenization and fierce competition did not lead to the phenomenon of "burst warehouse" by not using price lever to regulate the amount of express mail.