Shop Skills: Seeing Is Believing And Experience Is Supreme.

One method is on-site.

It can be done with demonstration props.

Many successful manufacturers have applied this method.

The classic case is the demonstration stage of Haier vacuum Bowling: a pparent one person plastic pipe is placed at the scene, and a bowling ball weighing more than a dozen pounds is placed at the lower end of the pipe. The upper end of the pipe is connected to the suction inlet of the vacuum cleaner.

When a vacuum cleaner is activated and a strong suction is applied, the bowling ball is sucked into the upper end of the tube.

Haier vacuum cleaner is clear about the core interests of customers. Customers can instantly trust products and make purchases.

Another successful example is Panasonic personal care products, which produced a beautiful fish tank on the spot while selling waterproof series, and drums and shaving machines with waterproof series drifting in the fish tank.

The core interests of the product's waterproof are also very intuitive and effective to the customers, so that customers can see the truth and produce trust.

In the service of Huang Ming solar energy, aiming at the biggest selling point of "solar winter", Sun Ming made the innovation of hot steam clothes ironing and steam beautifying device in winter, and achieved good results at the scene.

In fact, there are no professional demonstration props provided by the manufacturer, and shopping guides can also rely on their own efforts to simplify the problems, and invent some simple and effective methods.

Methods, such as two identical shapes, have no difference on the surface. However, the material can easily show the difference to the customer at the scene by simple methods such as touching, weighing or sniffing.

Second kinds

The method is to make full use of the resources of the old customers, and guide customers through buying old customers' files, using old customers' testimonials, using photos and invoices of old customers, and other testimonials. All these can allow new customers to dispel doubts and facilitate pactions.

I personally saw an excellent terminal shopping guide. When I introduced to the customer, I saw the old customer files and the old customers' copies of ten years ago to the new customers, and asked new customers to call the old customers living in the same district to consult the products, and to make new pactions with the new customers very quickly.

The third way is to use the power of the third party media and goodwill.

We can demonstrate the brand and strength of the enterprise by showing the news events and dissemination of the important media in the state (the stronger the credibility of the high-end media, of course).

Through the national recognition of some top business reputation, such as China's well-known trademarks, Chinese famous brands, state inspection free, green ten ring logo, etc., it can prove to the consumers the brand and strength of the enterprises, because these goodwill are endorsed by national credit and can be trusted.

The four is to establish authority and establish trust.

Almost everyone has to go to the hospital to see the life experience of specialist clinic.

Chinese people's admiration and superstition for authority and experts can not be increased.

One of the three psychological characteristics of Chinese people is superstition of authority and experts.

If a shopping guide has the title of the industry authority and the experts in the products sold, then this guide will be easier to purchase than the customers without the title, and the shopping guide with the title of honor is more likely to get the trust of potential customers.

In addition to the professional and expert image of shopping guide, the sales site can create professional and authoritative environment and atmosphere, and also help customers establish trust in shopping guide as soon as possible.

Trust has been sold, and the purchase and sale of all products have become very easy. If the terminal shopping guide can trust "water to", there will naturally be a "canal" of terminal retail sales.

If we sell the "trust" standard to classify the shopping guide of the terminal and evaluate the "three six and nine equal", then the four stream shopping guide sells the price; the three flow guide sells the product; the second class guide sells the brand; the first-class shopping guide sells the trust.

Does terminal shopping guide learn to sell "trust"?