The Key To Sales Terminal Of Home Textile Salesmen
A sobering fact is that in the face of the same market situation, businesses are not all the same, some businesses are flourishing, some are cold, some are developing, others are on the verge of bankruptcy. This shows that when the external conditions refer to the factors such as shopping environment, brand, price and so on, except the salesperson and salesperson, the quality of the salesperson or salesperson skill and the quality of service are the decisive factors of the home textile terminal store turnover. When a customer enters a counter, a salesperson makes a business. Such examples are common in home textile terminal stores.
It is no exaggeration to say that in the increasingly fierce competition in the home textile market, the role of the salesperson is becoming more and more important. The size of the salesperson's ability determines the amount of turnover, and how much the turnover is related to the survival of the shop. So the salesperson is the decisive factor for the survival of the shop.
The counter of a salesperson's station is a regular activity of the enterprise. Others are usually carried out in a fixed place of business, attracting customers to buy through the "close strategy". In the process of trading, customers' attitude towards buying is mostly changeable, and the transaction is not easy. So, where is the secret of salesperson's success?
The answer is in the heart of the customer.
As a salesperson, as long as you hold on to the customer's heart forever, you are half the battle. Specifically, it includes the following factors:
First, we need to understand customers.
First of all, as a salesperson, you must understand your industry, know why the customer wants to patronize your shop, and secondly, you must understand the customer's information and information.
Second. Discover the real needs of customers.
This can be learned through simple inquiries, which can be interviews, telephone conversations or inquiries, as well as questionnaires or any other effective way to get customers what type of home textile products they want.
As a salesperson, if you want to hang the most prominent home textiles in the closet, if you change from the original green to blue, you'd better make a survey beforehand. If you want to change the daily rest time from 8 a.m. to 10 a.m., it's best for customers to decide. Consider how to make it more suitable for customers to arrange their schedules according to their shop schedules, or to schedule their own shop schedules according to customers.
Third, providing customers' needs. Product service
Many shops fail because they do not know the real needs of customers, and do not update their products at any time. As a salesperson, you have to understand the needs of the market and meet the requirements of these customers in a timely manner.
Fourth, as much as possible to provide customers with satisfactory. service
As a salesperson, this is an important business objective, and at the same time may bring many unexpected benefits; new service items, discount related commodities or new cooperative plans.
The best way to accomplish this business objective is to think creatively about our goods and services. Ask yourself this question: what additional products and services can we offer besides selling?
Fifth, make customers become enterprises. Repeat customers "
Harvard Business School believes that having a fixed number of customers is the secret of success. Only when the customer comes to patronize your business again and again, will the business of the store be successful. Many salesmen do not understand this reason. They often spend a lot of time and energy to attract new customers, but they do not know the strategies to cultivate a fixed number of customers.
Many facts have proved that training a group of regular customers is much easier than attracting new customers. Why do not the salesmen focus their efforts on attracting "repeat customers"?
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