Promoting Trademark Brand Strategy In Taiwan Business District

In recent years, the Taiwanese investment zone of Quanzhou has vigorously promoted the brand strategy for traditional woodcarving, marine, cultural, folk and tourism industries. Recently, reporters learned from the Quanzhou branch of the Taiwan business investment zone that 6 trademarks in the area were newly identified as the famous trademarks of Fujian in 2013.

Up to now, there are 4285 registered trademarks in the region, an increase of 39.8% over the same period last year.

Among them, China has 4 well-known trademarks, 34 famous trademarks in Fujian, and 34 famous trademarks in Quanzhou.

The acquisition of 6 famous trademarks in the province is of great significance for enterprises to expand their production scale, promote technological innovation, expand market space and enhance the competitiveness of their products.

In order to guide enterprises to take the road of trademark development, Taiwan industrial and commercial sub Bureau has introduced a series of measures to provide "babysitter" full service for enterprises to cultivate trademarks: pay attention to field visits to enterprises, understand the trademark registration requirements of key industries such as woodcarving, textiles and shoes and clothing; formulate the working principle of "echelon construction, Fuyu Suke strong", and combine the actual quantitative standards of enterprise scale, management level and product quality to form brand echelon; provide trademark strategy recommendations, trademark service tips and trademark administrative guidance to enterprises, and standardize enterprises' reasonable and lawful use of trademarks.

In addition, the geographical indications trademark registration of Taiwan business area has made a breakthrough again.

Under the guidance of the industry and Commerce Department, the "Luoyang bridge Oyster" has applied for the registration of the geographical indication trademark to the SAIC, and is now in the stage of publicity.

The bureau is also guiding "Zhang Ban wood carving" to declare the trademark of geographical indications, and continue to guide the application of the registration of collective trademarks.

Preparations for the registration of geographical indications and trademarks such as Luoyang river crucian carp, yasaki octopus, and Bai Chi sea razor clam are also being carried out in an orderly way.

At the same time, aiming at

The existing brands are being "counterfeited" and "near brand" and other prominent problems.

Focusing on shoe products, joint departments have launched special enforcement actions to investigate violations of the right to exclusive use of registered trademarks.

More than ten thousand pairs of casual shoes, etc., effectively protect the legitimate rights and interests of trademark owners, and create a fair market environment for competition.

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A few days ago, the reporter learned from the Sichuan provincial famous trademark recognition conference in 2014, Sichuan province will identify 197 famous trademarks in Sichuan Province, and now Sichuan has 1199 famous trademarks.

At the meeting, Shen Jian, deputy director of the Sichuan provincial industrial and commercial bureau's party members, deputy director and Sichuan provincial famous trademark recognition Committee, said that in 2014, there were 494 registered trademarks in Sichuan Province, which were reported on the Internet to Sichuan famous trademarks. After examination, 401 pieces of them were accepted.

After the written inspection, field inspection and strict examination of the office of the famous trademark recognition Committee of Sichuan Province, 197 trademarks were recommended and identified by the Sichuan famous trademark recognition Committee.

Shen Jian pointed out that as of now, the total number of registered trademarks in Sichuan is about 230 thousand, ranking eighth in the country, and 1199 famous trademarks, ranking fifteenth in the country.

With the promotion of trademark work in Sichuan, trademark awareness of the whole society has been continuously enhanced, and the ability of trademark utilization has been continuously improved.

From January to October this year, 21 enterprises in Sichuan province carried out trademark pledge and realized loans of about 5 billion 400 million yuan.

Shen Jian asked to further enhance the level of trademark identification and serve the economic development of the whole province. First, the office of Sichuan famous trademark recognition committee should further comb out the existing identification system, mechanism and regulations, analyze the shortcomings, and put forward suggestions for improvement, so as to make Sichuan famous trademark recognition work more pparent, more efficient and scientific.

Two, it is timely to revise and integrate the relevant regulations of the famous trademark inspection regulations of Sichuan Province, the famous trademark inspection standard of Sichuan province (Trial Implementation) and other famous trademark identification procedures, and introduce the implementation rules of Sichuan famous trademark recognition work, so that the famous trademarks in Sichuan will be more realistic and more suitable for economic development needs.

Three, we hope that all functional departments will continue to strengthen coordination and cooperation to jointly promote the cultivation, guidance and guidance of famous trademarks in Sichuan.

Four, it is hoped that all relevant trade associations should also increase publicity and guidance on famous trademarks, and do a good job in the recommendation of famous trademarks in Sichuan.