UNIQLO Japanese Domestic Outlets Reduce But Increase Revenue

The sales of existing stores in uniformed stores in November increased by 1.9% over the same period last year. For 4 consecutive months, it was higher than the same period last year. although Number of customers There is a decrease, but Jeans Products with high unit prices are very popular.

　　 Uniqlo In November, the number of customers decreased by 5.7% compared to the same period last 3 months. "It may be because of the higher temperature, which leads to a decline in enthusiasm for buying and selling commodities in autumn and winter," he said.

The per capita consumption of customers increased by 8% over the same period last year. It has been 14 months higher than the same period last year since October 2013. In addition to jeans, thermal underwear "HEATTECH" is also very popular.

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The development of electric business is inseparable from data. Data can let businesses know the needs of consumers. When a business can grasp the needs of consumers, then it can grasp a good vein. If we dig deep, we will get wealth. But the lack of data is also a defect of the traditional entity store. If we get the latest data, it will become a major difficulty to find consumer demand, and how much sales can be calculated, but it is a difficult thing to check the flow of customers.

According to information, in order to be able to accurately know the daily traffic volume, such as Yintai, Wanda and other enterprises purchased one hundred thousand of the equipment specially, it can be imagined how important the passenger flow is for a mobile shop. However, a small retail shop consuming one hundred thousand of the equipment to purchase the unified traffic volume is too wasteful. In order to solve this problem, each person specially developed a special equipment for statistical passenger traffic, a compact appearance, a simple installation method and a high accuracy rate of 97%. The shopkeeper only needs to see the daily passenger traffic volume and the contrast amount at any time by the app client of the mobile phone, so that the passenger flow information becomes more accurate.

After the data is in place, the next measures for shops are much simpler. When the sales volume is compared with the traffic volume of the day, the store owner can make real-time improvements in the store according to the data. In addition to the statistical passenger flow, each person will refine the data. The next major function to break through is face recognition. Shopkeepers can clearly know which shelves are the most customers in their stores every day according to the data. When the data are counted to a certain extent, the business circle will gradually be established. At that time, the owner's vision will become more open. The data he receives is not only his own store, but also the data of the whole industry, district and even the whole country.

For the garment industry, the volume of spanactions in recent years is also subject to the electricity supplier, but Xiaobian thinks that the clothing sales of physical stores will not disappear after all. This is the rigid demand of consumers. So how to expand the demand of consumers has become a problem that every businessman must consider. For shopkeepers, it is undoubtedly the best way to grasp the customers' consumption needs and make sure that the customers who stay in front of the shelves are the most, the people who buy the goods are distributed, and the adjustment of the relevant aspects of the goods is undoubtedly the best way to grasp the consumption demand of customers. Especially in the accumulation of large amounts of data, the industry trend analysis and the establishment of business circle make shopkeepers clear data on the offline.

This data cube not only facilitates the store, but also acts on consumers. Through the business circle built by each person, the product reputation level of the business is spanparent, and consumers are clear about all kinds of information about the product, which greatly reduces the product problem caused by information asymmetry. Shopping guide does not need to spend much effort to introduce brand products. Consumers do not need to spend too much time on trial wear. Both sides can spread and collect their information through the business circle established by each person.