China Fashion Awards Shine

The simplicity and solemnity of washing up the lead

In October 2014, the "China clothing brand annual award", which has been held for ten years, was officially renamed the "China clothing Award".

After the renaming, the "award" is not only an honor stage for recognition of China's independent clothing brand, but also a "grand prize", which brings the brand, fashion and clothing finance to the public.

It is more like a feast of fashion and cultural activities, which will achieve the goal of approaching the market, guiding consumption and creating value.

The "China clothing brand annual award" has been owned by a group of brilliant figures since its baptism of ten years in the past 2004-2014 years. The judges have spread over 50 cities, won 26 million consumer terminal tickets, conducted 100 thousand telephone surveys, and 72 million online voting. A total of more than 1000 brands participated in the "Grand Prix" activities, 87 brands were nominated, 64 brands were honored, and 119 cups finally came to fame.

The glory of the annual "big prize" is taking the dream of Chinese clothing brand from "made in China" to "created in China" into reality.

Ten years later, with the enhancement of China's comprehensive national strength, the rapid development of China's economy and the aesthetic pursuit and expectation of hundreds of millions of Chinese consumers, China's clothing industry is also undergoing pformation from scale economy to value economy, and is experiencing a new wave in the new era.

In the face of the new situation of gas wave and tide surging in the industry, in order to grasp and guide the development trend of the industry, adapt to the market change, meet and guide the diversified and personalized needs of the mass consumers, better carry out the mission and promote the prosperity and development of the industry, the "China clothing brand annual award" has been officially renamed the "China clothing Award".

The "big prize" after renaming is more like a goddess who has experienced all kinds of affairs and is washing away from all kinds of flowers. It is more concise, more solemn, more beautiful and more atmospheric. It highlights the positioning of the industry award as a brand product, and has changed from coverage to connotation depth compared with the former.

The past clothing brand annual awards include the various links and processes of brand building. Awards involve brand planning, marketing and so on. This is the awakening of brand awareness and brand price recognition.

After the renamed Chinese clothing award, from the awards setting, it highlights and emphasizes the material carrier product of the brand, and the foothold is the independent clothing brand that is categorized in the clothing industry. The clothing brand itself interprets and proves everything inside it.

The award changed its name to make the award more specific, more intuitive and more popular. It is easier for the public consumers and businesses to accept and love, and it can highlight the commercial and cultural value of the winning brand.

Innovation and innovation

With the development of social economy and the change of market demand, the subdivision of China's clothing market has been further intensified. Enterprises have changed their business mode from "big to the whole" to "specialized and refined".

In such an important historical pformation period, the establishment of the "grand prize" has shifted from focusing on the achievements in various aspects of the brand generation process to the consumer's awareness of the brand.

2015 the awards for Chinese costume awards will be changed completely. The best commercial men's wear brand, the best casual men's wear brand, the best fashion men's wear brand, the best style women's clothing brand, the best fashion women's clothing brand, the best youth dress brand, the best fashion sports brand, the best casual fashion brand, the best children's wear brand, the best underwear brand, the most potential brand, the most innovative brand, the most innovative brand, the most creative brand, the Industry Promotion Award and the industry support award are 15 awards.

All awards were awarded only one prize.

This is not only a reward for the best, but also an incentive for industry innovation.

The first ten awards come from consumers' assessment, which aims to enable ordinary consumers to have a better understanding of the "big prize" and Chinese independent brands.

These awards come into being in accordance with the crowd, lifestyle and style characteristics of clothing brands, which not only conform to the trend of the times, but also meet the needs of steady development of the industry.

This category of awards based on sex is more in line with the traditional cognitive habits of the public, especially the Chinese people.

If the best business men's clothing brand, consumers can literally feel that this award is awarded to men's business dress brand, with rigorous, solemn and other characteristics.

For example, the best style of women's clothing brand, consumers know that this award is awarded to the pursuit of life taste, reflect the aesthetic style, with distinctive and unique design style of women's clothing brand.

This way of setting awards has made the awards more popular, more influential, and more acceptable to the consumers, narrowing the distance between the awards and businesses and consumers.

This is of great significance for further strengthening brand awareness, intellectual property protection awareness, promoting exchanges with the public, promoting the overall development of the brand, and further expanding the social reputation and influence of the clothing brand.

In addition, in order to more closely connect the upstream and downstream industry chain and promote the development of the industry, the award includes five special awards, including the most potential brand, the most innovative brand, the most creative brand, the Industry Promotion Award and the industry support award.

Among them, innovation and creativity are the soul and life of the fashion industry. The establishment of the two special awards for innovation and creativity will effectively push forward the Chinese clothing brand's stride forward on the road of independent innovation. The Chinese clothing brands must be bigger and stronger and have to go to the international market.

The industry promotion awards are judged by the organizations and institutions related to the garment industry, including production bases, creative industrial parks, media, advisory bodies and service organizations.

This award is inspected and evaluated by the judges' role in promoting the garment industry.

And the industry support awards are judged by costumes.

Industry related apparel upstream and downstream industry chain and financial, capital and other non garment enterprises, organizations, institutions and units that provide financial support to the apparel industry.

This award is analyzed and evaluated from the support role of the judges to the garment industry.

These two prizes, which have nothing to do with clothing brands, are actually the environment and soil of brand growth and prosperity. They are important drivers of industrial development from a higher perspective.

Open door awarding and supervision of "third eyes"

In 2015, the "award" for the independent fashion brands of all members of the China Apparel Association, through the nomination committee of the China Fashion Awards nomination committee, online voting, evaluation and other links, took four months to select the winning brands of the corresponding awards. The whole activity will continue to adhere to the principle of "fairness, justice and openness", and insist on the whole process monitoring and ticketing statistics by PWC, an internationally renowned accreditation supervision institution.

It reflects the supervision significance of the open door awards and the "third eyes".

The first 10 awards are nominated by the China Garment Association Professional Committee of men, women, children, sports and leisure, underwear, feather and so on. After organizing business experts,

Experts, brand VIP customers and ordinary users vote online from the exclusive login port.

In addition, the 5 special awards are composed of the Organizing Committee of the "2015 China clothing award special award" evaluation team. Through the report and data review of the selected enterprises (units), and the analysis of its ultimate impact and effect on brand development and industry, the awarding organizations, institutions, units and enterprises are comprehensively evaluated.

New vision and network interaction

In order to further expand the influence and popularity of the "grand prize", the "grand prize" will adopt a new visual image design and promotion method.

2015 the Chinese costume award has designed a brand new trophy. The golden base and the silver and silver double stars intertwined and twisted, which indicates that the new grand prize will be more brilliant.

The new main image is in the background of dark purple. The new trophy and the name of the grand prize are in the middle. The top is surrounded by fifteen kinds of flowers from different seasons of the year, including plum blossom, camellia, peach blossom, rose, gardenia white, lotus, rhombus, osmanthus, hibiscus, reed, plum, Begonia, camellia, hibiscus, and so on. The fifteen Grand Prix is about to belong to each other.

The clouds want to dress, and the new vision will give people the feeling of new fashion beauty.

In the Internet era, the "big prize" will take advantage of the Internet and promote the consumption of the public in a modern way to promote the brand image of "China clothing awards".

At the same time, the organizing committee will select a cultural and fashionable venue in Beijing to host a large fashion party. In the light of the award ceremony, brand display and consumption interaction, a new fashion culture mass activity model will be created. The award ceremony will be held once more.

Brand consumption is the leading cultural activity of the whole people.