The Government Helps Shoe Companies "Go Out" And "Please Come In".

The seventh Huidong Shoes Culture Festival, jointly sponsored by China Leather Association and Huidong County People's government, will be held in Huidong International Exhibition Center in from December 28 to 30, 2014. The organizers will launch 200 booths, inviting businessmen from all over the world and industry elite to participate in the fashion women's shoes Fair. fashion Women's shoes online shopping mall exhibition, micro business wins the future O2O wealth forum, footwear industry quality development forum and a series of activities.

Shoe companies spontaneously test water business Transformation

After more than 30 years of development, the textile and footwear industry in Huidong has developed from the supply of raw materials to sales and the development of footwear industry, which is dominated by fashionable women's shoes. In 2006, it was rated as the "Chinese women's shoes production base" by the state in 2006. At present, there are 6380 shoe enterprises, 2013 pairs of shoes and 900 million yuan in output value.

However, the development of footwear industry in Huidong is facing unprecedented cold winter in the background of the external economic downturn and the shrinking export orders. Huidong County People's social Bureau statistics. This year Since then, there are more than 60 families in this county. A shoe factory When the boss absconded with wages, the peak reached 8 in a day.

In order to survive, Huidong is numerous. Shoe enterprises Online stores have been tested, using e-commerce to expand domestic sales channels. According to the statistics of Huidong electricity supplier Association, as of now, there are more than 5000 women's shoe shops and more than 40 Tmall stores in Huidong.

　 The government actively promotes women's shoes in Huidong

In order to help shoe manufacturers to expand their international market, Huidong county Party committee and county government have actively organized shoe companies to attend various exhibitions this year. This year, footwear enterprises have been organized in Italy, Spain, South Africa and other countries. Shoe enterprises The exhibition led to the signing of 700 thousand pairs of shoes by 2 shoe manufacturers in Huidong, with a turnover of US $6 million.

In addition to "going out", the China Huidong Shoes Culture Festival, which started in 2002, has been successfully held for six sessions, and is becoming an important marketing trade of Huidong footwear industry. platform 。 It is reported that the theme of the seventh China Huidong shoe culture festival is "showing the charm of Huidong fashion shoes, expanding the domestic and foreign market of shoes, promoting new marketing methods, and promoting the transformation and upgrading of footwear industry".

Yang Xia, Secretary General of Guangdong Footwear Manufacturers Association, believes that Huidong should further strengthen international exchanges and integrate into the value chain of international footwear industry, and promote the development of regional industrial clusters and the construction of new environmental protection and energy-saving production zones. She hopes that local shoe companies will optimize their marketing channels and ways, weaken their dependence on exports and take the initiative to occupy the domestic market.