How To Find Business Opportunities On The Shoulders Of Giants?

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Subverting people's shopping habits, WeChat has overturned the track of mass communication, and intelligent hardware has subverted your habits.

So what will be the next Internet subversion? The answer can only be the traditional service industry with nearly trillion market, that is, the so-called O2O (Online ToOffline), or O2P (Online To Place).

That is, through PC, mobile terminals, Internet browsing, and then the trading behavior under the landing line.

What kind of products and services are suitable for O2O?

We all know that the distribution of social resources is very uneven, large companies are controlling the stalls of high-quality talents, and a large number of small and medium-sized enterprises are facing the shortage of talents.

On the other hand, the cost of human resources caused by traditional employment relations is high, which has become one of the bottlenecks restricting the development of many industries.

We divide talents into two categories. Some people eat by their heads, while others eat by craft. But these two kinds of people actually haven't been excavated, that is their idle time.

So I think that platform multiplication and individual amplification are the directions for future change.

In my opinion, in the future, organizations may not be in employment relations, and then the rise of platforms, the increasing value of individuals, and the absence of attachment to organizations. Cooperation will become the main way of attachment in the future.

Times are getting faster and faster.

Therefore, whoever can integrate the idle individuals in the society and pform their scattered time into commercial value will gain more market space in the future. As we can see now, beavers, easy to car and 58 home are doing this kind of thing. I call this model the 1 era of O2O.

So if you feel that the traditional industry is "heavy", you can try to use the split method to think about whether it can solve its existing human organization structure. If you think that the process can run through, you can build a platform based win-win environment, while business can solve certain users' pain points, so boldly do it, do not think technology can be realized, I will tell you that many successful companies are beginning with the form of millet plus rifle.

In addition, O2O entrepreneurship needs to ask itself the following four questions.

Whether it can solve the demand or pain points: for example, hunger can solve the problem of food takeaway, taxi application can solve the problem that users can not get a car, and marriage APP can solve the problem of wedding banquet.

Second, the product is high frequency or low frequency: it depends on the situation. High frequency consumption and low price need high frequency, such as food, housekeeping and so on.

Like some low-frequency ones, there is no need for no market. For example, decoration or wedding banquet may only need to be used once, but it can solve problems.

Whether the product is practical is strong: using this product can save me time or money, or help me make better decisions. This is a success.

(4) whether the standardization threshold is low: many local businesses have low Internet level, so that the cost of learning the Internet is very high, so the products that are easy to handle and enter the threshold are low enough to get the support of merchants.

First of all, what do we do in the first place? In a word, we are a mobile Internet Co with the express delivery service of the same city. Our business feature is direct delivery, distribution can be expected, the delivery time is in hours, and we can not accept a courier quickly. The whole delivery team is made up of part-time manpower in the society.

As we all know, the current express industry is faced with practical problems such as slow delivery, slow delivery, uneven service, inability to send pieces to be damaged, and so on. On the other hand, it faces the impact of the mobile Internet. Mergers and acquisitions between enterprises and enterprises, the phenomenon of scale expansion is becoming more and more serious, and the market aggregation effect is accelerating.

Since 2010, the domestic express industry has gradually formed a monopoly oligopoly with "three links, one reach", "Shun Feng" and "EMS".

But we think that this market still has enormous potential, and if the express industry can be Internet, I think with the demand of users for the "last mile" and personalized distribution service, the combination of O2O and express is a subversive imagination. What we are doing now is the first batch of forerunners of express O2O.

Traditional express, it is not centered on service and experience. Instead, it aims at terminal sales. Compared with traditional logistics, convenience store, store O2O and express O2O, it shows obvious advantages. Through comparing the following three forms, you will find its absolute superiority.

The self operated platform represented by Jingdong and Suning is factory collection: big warehouse pfer - small warehouse storage - outlets (stores) distribution.

The third party platform represented by Taobao and Tmall: Factory receipt - rookie central storage - express company trunk pportation - courier company outlets distribution.

The special person distribution platform represented by "fast collection" and so on: send parts directly to the special person.

Whether it's a proprietary platform or a third party logistics, the express delivery of our city in the whole logistics process not only reduces the turnover of goods, but also shortens the whole business process.

So the emergence of this model mainly subverts the structure of the traditional express delivery system, and then subverts the user experience, which is why we dare to "dance with elephants".

Three, the big business, the way to differentiate quickly.

As we all know, the express delivery industry is a very bitter industry. Some people say that we do not maintain a courier. This thing should be very easy. But what I want to tell you is that when I start doing it quickly, I realize that what we are doing is a "ascetic" which no one else is willing to do.

　　單從快收的模式來說，雖然社會上的閑散人力很多，但是要把他們集中在一起，說服他們加入，認證丶培訓，然后逐步形成一套標準化的東西，其實這個過程很難，我們做了兩個月，之所以做到了1500個的兼職配送員愿意加入我們，就是因為，我們為他們提供了一種賺錢的可能性，他們很多人來自于傳統的行業，但或多或少都正在被互聯網所改變著，譬如我們的配送團隊中有某些車類移動應用的司機，也有某些代價軟件的司機，他們每天的收入其實也很不穩定，要是談起靠這些養活自己仍舊相差很遠，然而這恰恰給給了我們這樣的企業一個很好的機會，現在做為快收的一名配送員，其自己可以自由支配時間，我們并不要求我們的兼職快遞員一定要全職做我們的事情，所以通過他自己的時間支配，其一天的收入構成可以來自于幾家不同行業的兼職收入，加一起，

We have calculated an account. The income of about 200 a day is not a problem.

So this is what I have always believed, that emancipating more human resources to achieve more undeveloped values and binding them with interests is the biggest core competitiveness of us compared with traditional express giants.

I believe that it is unrealistic to compare technology to the difficult gap, but based on technological experience, innovation is the focus of the rapid differentiation and the differentiation of traditional giants. As soon as we know, we have made the whole distribution service simple and clear. Our distribution price is automatically calculated by the system based on the two dimensions of delivery distance and cargo weight. Now we are committed to 60 kilometers in 5 kilometers. In the future, perhaps we will optimize the technology and operation to optimize the delivery time to 10 km and 60 minutes.

Similarly, are we able to categorized the distribution of the express delivery service for the users' express delivery requirements? And the problem of the courier service level of the traditional express company that complains consumers is too fast. We are also going to build a set of scoring system that is completely controlled by the user.

Such changes, I think, are also affecting the user experience to a higher level of progress.

And these giants do not want to do things, but also constitute a difference between the fast harvest and the giants.

Four, O2O business matters needing attention:

1, do not look up to the giants, and disdain to do things.

For example, "quick collection", Shun Feng should make every effort to make an estimate, and the capital chain of Shun Feng will be broken.

The question is, what is the meaning of a "special person direct delivery" in the SF distribution system? Originally, you could send N home, and you had a perfect logistics system foundation, and you told him that you had been able to deliver the business directly, and you could deliver it within 1 hours. Mr. Hsin Sheng developed his own part time distribution team. The result of this business is that his own team has to go straight to the private sector and increase the cost of his own management. Why? But this business mode has no such problem for us. "Fast charge" is a user who has urgent distribution needs. We only do that part of the top part of Pyramid.

2, mode focus is very important.

Our competitors do both direct sending and purchasing, but we are not, because our position is to direct people directly to the business, although I will tell you that soon after, a new business will be launched soon, this business will be a supplement to the existing business, and the old will be ploughed deep in the value chain of the dedicated person. Now, although there are many opportunities for making money outside, we still believe that only a deep business chain can be further advanced than the competitors.

3, think quickly.

What I feel is that in the Internet era, information is open and equal. Many of you have ideas. So when I started the company, I asked our team to be quick. This request was not spur, but encouragement. In a two month period, a city in Beijing has already achieved about 100% per day. Our part time courier team has developed to about 1500 of the scale reserve. This achievement is not only a miracle in the whole industry, but also a fast growing company.

4, check your money first.

See a lot of entrepreneurs, come up with a good business model, or an idea, to invest, for such entrepreneurs, the success rate of their financing can be imagined. When we do the fast harvest, we have several partners out of the money, although compared to the money quickly collected, there are some small magic, but for the beginning of our business, a lot.

We always believe that we only believe that we are right and willing to take risks for the outcome, so that you can convince investors.

Starting a business requires different responsibilities. This responsibility needs to be clearly considered before starting a business.

5, learn to excavate the pain points of users.

Demand pain points are generally hidden in the existing market rules, and new business models often solve these pain problems through better user experience. For example, fast collection, seize the traditional express delivery time and slow down the safety of goods, and so on. Therefore, through the special person direct delivery, remove the pfer process, greatly reduce the violence.