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    Who Is More Ambitious Than Wanda And Alibaba?

    2014/12/11 11:11:00 29

    AlibabaShoe BrandWomen'S ShoesJoin

    Speaking of the Wanda Group, we can easily associate Wang Jianlin and Wang Sicong, and they have always been the focus of social attention.

    Recently, Wanda has become the focus of attention of the market as Wanda Commercial real estate IPO is accelerating.

    Wanda listed, will indeed bring a lot of vision.

    However, with the expansion of ambition of the Wanda Empire, its core competitor Ali also accelerated the expansion of his empire.

    In fact, Ali's listing process is no easier than Wanda.

    Following the delisting of Hong Kong stocks from Ali, Ali successfully launched the listing in the US NYSE in a high-profile manner this year.

    According to statistics, Alibaba's market value has expanded to about 270000000000 following Alibaba's listing in the US.

    At the same time, Ma Yun's value continued to rise and surpassed Wang Jianlin to become the new richest man in China.

    What is the ambition of Wanda and Ali? By listening to their words and observing their deeds, Ma Yun and Wang Jianlin's ambitions of imperial expansion are quite amazing.

    Take Wanda as an example, since its involvement in the cultural industry in 2006, it has owned many fields such as film industry, stage performance, movie entertainment technology, theme park, chain child entertainment, chain store KTV, newspaper and magazine, art collection and so on.

    At the same time, since 2012, the Empire of Wanda has been gradually internationalized, and its overseas expansion has speeded up.

    As for Ali, even though it has achieved the purpose of listing in the US, it has created many myths.

    However, for Ma Yun, he is not satisfied with this.

    In the future, Alipay will be split from Ali to A share market to complete its listing and financing purposes.

    Moreover, Ali's international expansion route has gradually matured, and has entered the international market with a high profile, competing for the share of the international market.

    Obviously, for Wanda, the foundation of its success lies in the good cooperation with the place, plus the huge industry, capital and other advantages, laying a solid foundation for its development.

    As for the latter, more than 95% of Ali members belong to small and medium-sized enterprises, and its B2B mode has also adapted to China's special national conditions, and has solved the difficulties of channels and funds for a large number of small and medium-sized enterprises.

    At the same time, its partner system has adapted to the long-term development of Ali, and the excellent team has finally led Ali to glory.

    Over the years, there has been more or less competition between Wanda and Ali.

    Especially in the past two years, with the full implementation of Ali's e-commerce mode, it has also directly impacted Wanda's traditional development mode, and in fact, forced the pformation and upgrading of Wanda.

    In August 29, 2014,

    Wanda

    Tencent and Baidu jointly held a press conference in Shenzhen to formally announce the establishment of an e-commerce company in Hongkong.

    Among them, the total investment amounted to 5 billion yuan a year, Wanda held 70%, and Tencent and Baidu held 15% respectively.

    Obviously, the cooperation of "ten thousand Teng" became the focus of social attention at that time.

    And behind its high-profile cooperation, to a certain extent, it also affects Ali's "dominance" in the field of e-commerce.

    All along, the industry generally believe that Tencent has a customer flow, Baidu has the technology flow of information, and Ali has the electricity supplier gene.

    As for Wanda, it has a large line of business advantages and a large number of offline consumers.

    However, in practice, Ali and Wanda are typical super large users who rely on traffic.

    The difference between the two is that the former is dominated by online traffic, while the latter is dominated by offline traffic.

    It can be seen that in essence, the two belong to the relationship of traffic competition.

    Today, the emergence of "100 Teng" is in essence the realization of resource complementarity between the three, so as to create the largest O2O mode in the country and take this impact.

    Ali electricity supplier

    The pattern of "dominance".

    For Ali, it is not that there is no advance preparedness.

    In fact, as early as the end of March this year, Alibaba invested strategic investment in Yintai business at the price of HK $5 billion 370 million. Subsequently, Ali also invested 1 billion in the establishment of an e-commerce platform.

    Obviously, the cooperation between Yintai and Ali can effectively solve the core problems such as big data pformation of customers, and is conducive to strengthening the vital interests of both sides. On the other hand, it promotes Yintai to go out of the bottleneck of the development of traditional department stores, and with the advantage of Alibaba, it avoids the similar development mode of closed businesses such as Wangfujing.

    In this regard, there is no absolute superiority contest between the development mode of Ali and Yintai and the O2O cooperation mode.

    A step back, even if "ten thousand Teng" can make certain achievements in the future, it may not really replace Ali's business status.

    However, it is undeniable that Wanda and

    Ali

    The ambition is really big. Maybe it has come to an immeasurable degree.

    However, in the process of expansion of ambition, it often created the brilliance of these two giants.

    For Wanda, Wanda listing may be the first step in the expansion of Wanda empire.

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