• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Zhejiang Silk Market Downturn, Pformation And Upgrading Into A Must

    2014/12/11 11:13:00 11

    SilkPformationUpgrading

    China's silk production accounts for over 75% of the world's total, while Zhejiang is a strong province of silk.

    silk

    It has always been an important external business card, and has long been the top priority in terms of exports and quality.

    Since last year, as the market continues to slump, demand is not strong, and raw silk prices continue to grow steadily, the situation of Zhejiang silk industry, which has been affected by the macroeconomic situation, has turned to be severe. At the same time, as a traditional advantageous industry, the phenomenon of homogenization competition among the low-end products in the silk industry is serious, and the problems such as high cost, low efficiency and great risks have also emerged. Silk enterprises have also entered the crossroads.

    Entering Zhejiang's economy

    Transformation

    At the same time, the silk industry has begun to accelerate the pace of pformation and upgrading.

    From the high-end line to the brand strategy, and then to the diversified investment, Zhejiang silk enterprises, which are slowing down, are looking for the accelerator of their own development in the sense of crisis.

    Listed silk companies explore diversified investment

    In November 24th, the listed company Jiaxin silk issued the announcement on the subscription of funds to invest in CAITONG securities. The company claims to subscribe to the Silicon Valley partnership as a partner in the partnership with its own capital of 30 million yuan, and invest in the Treasury securities Limited by Share Ltd to increase its capital contribution.

    Jiaxin silk said that this external investment is aimed at enriching and optimizing the investment structure of the company, improving the efficiency of the company's capital use, increasing the investment income for the company, and further enhancing the overall performance level of the company.

    As the only listed company in Zhejiang silk industry, Jiaxin silk products are mainly located in medium and high grade silk fashion, dress and underwear. The business covers many links including cocoon drying, silk reeling, fabric weaving and garment production.

    As the industry leader, the company's net profit increased by 2.99% in the first three quarters of this year, but Jiaxin's net profit growth rate has dropped for three consecutive years.

    It is worth noting that Jiaxin silk, a staple of its main business, put forward the development path of "taking the market as the guide, industry as the foundation, strengthening the main business and optimizing diversification" last year.

    Before becoming a shareholder of CAITONG securities, Jiaxin silk invested in the new era nursery city (nursery stock trading platform + commercial housing) and Jiaxin small loan company. This year, the company invested 20 million yuan in Ningbo Shijie, testing water and new energy field.

    According to the study of Anxin securities, Jiaxin silk actively explores diversified pformation. It is worthwhile for the market to look forward to upgrading the industry through M & A in the future.

    In terms of diversification, Jiaxin silk also said that in the aspect of diversification, new sunrise industries, such as environmental protection, new energy and new materials, will be considered for mergers and acquisitions.

    Zhejiang wants to create the world's luxury silk brand

    "We want to make everything a world-class luxury brand!" this summer, at the press conference of former Hermes silk CEO Paris special event to join Mr. Wan Shi Li, Mr. Li Jianhua, President of Wan Shi Li, made a high-profile statement.

    As one of the leading enterprises in Zhejiang's silk industry, Wan Shi Li's silk frequently appeared in the international arena: Shanghai APEC, Beijing Olympic Games, Beijing APEC...

    For the top management of the silk industry, who is well aware of the disadvantages and disadvantages of the silk industry, it is the pformation strategy they have insisted on in recent years to truly enter the international market.

    In November last year, Wan Shi Li stepped out of the first step of Internationalization: the acquisition of French Centennial silk brand MARCROZIER, opened the era of French brand made in China.

    In July, Wan Shi Li succeeded in the exploration of Hermes executives, and became the CEO and MARCROZIER company CEO of Wan Shi Li silk culture Limited by Share Ltd, responsible for personnel training, brand structure, brand internationalization development strategy research, and the key layout of China EU market.

    At present, in

    raw material

    There is still a clear gap between Chinese silk enterprises and international brands in terms of quality, technology research and development and equipment introduction and design.

    Wan Shi Li group hopes to open its way to the international high-end luxury brands through three ways, namely, raw material base, design internationalization and market globalization.

    When talking about the problem of "going out" of the silk enterprises, Tu Hongyan, vice president of the Zhejiang Silk Association, said publicly that "enterprises only have international vision, and then integrate into Chinese traditional culture, world class design, high end manufacturing quality and other elements to make different products, this is the world class silk brand that belongs to China."

    Exert the initiative of independent brand

    At present, the Silk Road home silk brand "Huan Sha" has been stationed in more than 50 domestic first tier cities' shopping malls.

    This year, when China's home textile industry association visited the silk road holding group, Ling Lanfang, the chairman of the group, said with pride.

    Many years ago, the Silk Road Group, like most Chinese silk companies, was much more committed to the role of OEM for foreign brands.

    Ling Lanfang's business has provided raw materials for luxury brands such as Hermes and Prada.

    Ling Lanfang, who is very familiar with the industry, has said more than once that China is a big country of silk weaving, but it is by no means a strong silk country.

    Under the pressure of pformation of the silk industry, the OEM (generation production) to OBM (independent brand) mode has gradually become the consensus of the silk industry.

    Ling Lanfang also made good use of brand silk, developing high technology and high added value silk, and taking the road of high value and high added value as a way of pformation.

    6 years ago, the Silk Road high-end independent brand "Huan Sha" was created, and now, this brand has entered the European market, has achieved the independent brand "counter attack".

    Ling Lanfang previously interviewed by local media in Hangzhou said that there are two ways out for silk. One is to go to Paris, New York. One is to go to the people's home. Don't put it in the warehouse.

    He believes that the ways to achieve pformation and upgrading are: sericulture industrialization, reeling intelligence, weaving digitalization, post finishing beautification, industrial reorganization, market demand and brand internationalization.

    Another reporter has learned that, in response to the current situation of the industry, not only Zhejiang silk enterprises have intensified the pformation efforts, but also the government departments are helping the whole industry.

    Last year, the eight ministries and commissions of the State Council issued the "opinions on promoting the healthy development of China's cocoon and silk industry" last year, and put forward a series of measures and measures for pformation and upgrading, innovation and development, so as to enhance the confidence of the silk industry.

    Recently, the relevant departments of Zhejiang province also carried out intensive research to prepare for the revitalization of the four traditional industries, including silk.


    • Related reading

    Textile And Garment Enterprises Are Deeply Troubled By Capital Chains.

    Market quotation
    |
    2014/12/10 21:03:00
    29

    When The Clothing Market Is Selling Cold, The Price Of Leather Is Cut. Who Is Wielding The Knife?

    Market quotation
    |
    2014/12/10 20:32:00
    41

    New Growth Of Clothing Industry For The Elderly

    Market quotation
    |
    2014/12/10 20:26:00
    40

    New Trend Of Jeans, Fashion Front End

    Market quotation
    |
    2014/12/10 20:21:00
    25

    Local Brand Economic Growth Focuses On Customized Business

    Market quotation
    |
    2014/12/10 20:16:00
    14
    Read the next article

    Their Own Brands Did Not Approve Men'S OEM Shoes.

    This year, 40 year old Jiangxi man Zhu was arrested by Fujian Jinjiang police on the morning of December 10th for producing fake brand sports shoes. The police also seized 2736 pairs of fake sports shoes on the spot, involving more than 500 thousand yuan.

    主站蜘蛛池模板: 久久97久久97精品免视看| ffee性xxⅹ另类老妇hd| 四虎影院免费视频| 国产精品自产拍在线观看花钱看| 婷婷六月综合网| 无人视频在线观看免费播放影院 | 愉拍自拍视频在线播放| 日b视频免费看| 日本一区二区三区四区公司| 日本精品视频在线播放| 欧美国产日韩久久久| 欧美色成人综合| 毛片在线播放a| 污到流水的视频| 日韩欧美色视频在线观看| 日韩人妻系列无码专区| 日本爱恋电影在线观看视频| 日本精品一卡二卡≡卡四卡| 好大好硬好爽免费视频| 天堂成人在线观看| 大胸妈妈的朋友| 国产色视频在线| 国产真实乱xxxav| 国产成人精品免高潮在线观看| 朝鲜女**又多又黑毛片全免播放 | 国产欧美久久一区二区| 国产强被迫伦姧在线观看无码| 国产无遮挡吃胸膜奶免费看| 国产午夜不卡在线观看视频666| 国产人妖ts视频在线观看| 国产99视频精品免视看7| 全彩无修本子里番acg| 免费无遮挡无码永久视频| 伊人久久大香线蕉AV成人| 久久这里只精品国产免费10| yy22.tv夜月直播| 99久久人妻无码精品系列蜜桃 | 中文字幕www| 亚洲视频456| 色视频综合无码一区二区三区| 美女的尿口免费|