How To Manage Dealers In Clothing Marketing Skills

The channel sinking of garment manufacturers is becoming more and more obvious. From a few provinces in the early years, a distributor is set up, and then a dealer is set up in the prefecture level city. Now, the county has to open a distributor separately, whether the clothing manufacturer directly comes to cooperate with the clothing dealer, or implements the management of the clothing dealer through the prefecture level distributor. This clothing dealer is unstable, the operation ability is poor, and the loyalty is low.

For garment manufacturers, it is a commonplace to mention that the clothing dealer is unstable, the market operation ability is poor, and the loyalty is not high.

At the same time, the problems of clothing dealers will also appear at the provincial level and the provincial level. Not only clothing dealers will have these problems, or the current clothing dealers are also the early form of the prefecture level dealers.

As for how to solve the problem, countless experts have said countless times, and toss and turn, but after a few dozen strokes, they have been talking about it for more than ten years, but they have been turning around in the original place. The fundamental problem is still unsolved, and the problem of distributor management is still appearing year after year.

What is unstable? What is it called

Poor? What is low loyalty? It seems that the responsibility is pushed to distributors. Dealers are lagging behind, dealers are short sighted, so dealers need to be educated and managed.

Clothing manufacturers regard themselves as managers, and regard dealers as subordinates and managers. There are contradictions on the ground, because dealers also like to think of themselves as managers of the local market. In these two acres, but I have the final say, they are trying to turn the clothing manufacturers into obedient subordinates. Your clothing manufacturers have to bear the cost. Your clothing manufacturers must invest in your clothing manufacturers.

The question of who is the oldest and who is the soldier is beginning to conflict. Both sides regard themselves as managers.

The author is a distributor, at least, clothing manufacturers and distributors should be equal business cooperation relationship, both sides are equal, no one should try to be the manager of the other side, first determine the premise, then we will come back to their specific cooperation problems.

From the big

Look, clothing manufacturers.

The channel sink is becoming more and more obvious, from a few provinces in the early years to put a distributor, and then to the prefecture level city to set up a distributor for the unit, and now the county must open dealers separately, whether clothing manufacturers directly cooperate with the clothing dealers, or through the management of the clothing distributors by the level dealers, the problems such as the instability of the clothing dealers, poor operation ability, low loyalty and so on are common. In fact, these problems are only superficial phenomena.

Understanding is the basic premise of cooperation. How much do clothing manufacturers know about dealers? Perhaps they have been running in with the distributors for many years, and it is a bit clear. But now we need to further cooperate with clothing dealers to understand that the work is done in place. We can not simply deal with the idea of dealers at the geographical level to deal with clothing dealers. There are still many differences between them in terms of market background, scale, business format, management characteristics and so on.

Therefore, it is necessary to understand the work first, and at the same time, we must understand the differences between the distributors and the clothing dealers, so we can not simply apply the original dealer management policy.