Where Is The Key To Location Selection?

Stop for convenience.

A city will divide a number of business circles, and there are urban centers and sub centers. In practical operation, we will face the main road. site selection The location of main road junctions, location of secondary roads, location of communities, location of urban fringe and other location problems. Office workers live outside the center of the city, occupying a large proportion of the consumer group, and most of them rush to work in the morning and have plenty of time after work in the afternoon. According to the data, there will be a remarkably stable consumption hump on the main street along the street within eight hours of 2~3 hours after work. Therefore, the trunk road (intersection) site selection should be combined with the above situation, select the side of the radiation direction outside the center of the city (the intersection should consider the two direction of the heavy addition), which is conducive to the standing of customers.

Catch big pinch.

The quasi trunk road. intersection The store will be built according to the standard of image store. Sign Increase the image and chain store. If possible, the color of the main body and curtain color of the whole building will match the color of the VI system, which is far from harmonious and beautiful, and can enhance the visual impact. For sites with low rent prices, such as the back streets (alleys), communities, urban and rural fringe areas, the principle of proximity to residential areas and medical institutions should be based on the principle that the closer the distance is, the better the neighborhood, especially those with competitors.

Don't forget the shop.

Store stores in large shopping malls and supermarkets are expensive, but share huge passenger flow with shopping malls (supermarkets). In combination with sales and marketing activities, timely adjustment of commodity structure in season will become a new store to contribute to the company.

Besides, in the process of site selection, we need to make a thorough analysis of the population density, occupational composition, household size, household income, consumption expenditure, sex ratio, age structure, floating population, total number of shops, consumption tendency, purchase time and motive, and so on, and study the layout of the chain network in the region. The principle is to decide a central store combination and arrange the central store combination according to the layout of the city business circle, so as to establish a dynamic and balanced logistics network better, so as to facilitate the adjustment of the source of goods between the chain stores, and to achieve the sharing of resources in the region.

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As a matter of fact, clothing shops often call "combination boxing" instead of a certain one, but they will never change their minds. As long as they comply with the five principles, that is, the five is good.

Clothing shop naming must follow five styles: pleasant to listen, easy to remember, good intention, easy to say, good-looking.

Good, the name of the shop is simple and loud, whether it is loud and loud, whether it is majestic.

It is easy to remember whether the name of the shop is easy to remember, whether there are memory points, associations and connections.

Good intentions, whether the store name is rich in meaning, whether it is consistent with mainstream culture, whether it is unified with product characteristics, whether it is consistent with market positioning, and whether it is consistent with target consumer groups.

It is easy to say that besides the name of the shop, whether there is a story, whether there is a chewing head, whether there is a spread point, whether it can become a conversation after dinner.

Good-looking, shop color, shape is refreshing, eye-catching, attractive, whether it is consistent with product characteristics, whether it is easy to produce associations, whether there is memory reflex.

"Good-looking" seems to have nothing to do with the naming of clothing shops, but in fact it is closely linked, and is the cornerstone of supporting the name of clothing shops. It's just like a person with a loud name, but if it's not slovenly, a slovenly one will feel like it. I'm afraid not even Xi Li Ge. What's more, if the person is ignorant and ignorant, his loud name will be a flash in the pan.