Shop Location Should Be Characterized By "Characteristics".

Scene 1: surrounded by high-grade commercial buildings and top shopping malls, the appearance of a Ming and Qing furniture shop is somewhat abrupt, which has a lot of incongruity with the rich urban atmosphere around.

Site selection: targeting high-end business buildings selling unexpected products.

In the second half of 2005, in the second half of 2005, Cai boss learned that a shop in Nanjing had to be rented out. When she looked at the house, her friends advised her: "there's so little traffic here, what's the use of the lot? It's a good thing to open a shop here."

But after shaking around for a few times, she decided to rent the 50 storey two storey storefront, and paid the annual rent of 100 thousand yuan at a time.

What prompted her to make up her mind?

It turned out that in her mind, "little nine nine" had been fought long ago. Although there are not many people on weekdays, there are many foreign invested institutions in Jiangsu, and there are many foreigners and senior white-collar workers in and out.

If we open a "street of Chinese ancient culture" on the Zhujiang Road, we will be able to attract the crowd with characteristics and drive the flow of people with the scale.

And such people have considerable income, elegant taste, and very fond of Chinese traditional culture, both the purchasing power and the desire to buy.

Next, she approached several shops on the other side, and considered the specific operation of the store.

The concept of "ancient culture" is too big. What does she do concretely?

Originally wanted to do antique business, but considering that only one facade was difficult to make at that time, it gave up.

Later, someone gave her an idea and said, "here is a lot of business buildings, and there is a great demand for lunch and night snack. You have your own restaurant, and then open a shop here, and earn it!" but Cai boss still didn't listen to her advice. She had an account in her own mind.

The shop has been idle for more than a month, and the monthly rent of nearly 10000 yuan has been hit by water, and the house is still empty.

During a chat between friends, a friend in the clothing business introduced to her a furniture factory in Ningbo which was a retro style.

So she went to Ningbo once in a while.

She walked in the huge factory building, accompanied by the factory's staff, jot down the number of her chosen pattern, and bought a 30 thousand yuan product in a circle.

After returning, she began to decorate the shop according to her own ideas.

From the color of the signboard, the layout of the shop and the display of objects, she was designed by her hand.

She not only put the Ming and Qing furniture from Ningbo into the shop, but also moved her former collection from her home to the store.

More than a month later, an antique furniture shop in the Ming and Qing Dynasties broke the ground in the hustle and bustle of reinforced concrete.

Although it was three months before the shop opened, it was a good business.

The last 30 thousand yuan was sold out in less than a month, and in the next two months, about 200000 yuan was sold from Ningbo and 110 thousand was sold.

It is said that more than four months have been opened and the cost has been recovered.

Recently, she moved on to the idea of opening a branch store. She had been searching for a good front door in another city for some time.

Cai boss observed many similar stores, and found that many of these shop owners are outsiders.

They often have to go to various cities and have to invite people to look at shops. The labor and travel expenses are deducted from profits and the price is naturally high.

And Cai boss in the small place careful calculation, she saw the shop to save labor costs, and good relations with the manufacturers, sometimes manufacturers happen to have goods to send, also can help her take the past, so as to save some pportation costs.

Scene two: the car on the road sped past, leaving a gray, but did not leave more footsteps.

On the side of the road, there are sparse shops selling health care products, building materials or housing rents.

Suddenly, a foreign trade clothing store with brown walls came into view.

This is an exclusive style of clothing store, hard, rough, a cowboy of the western United States.

Like this shop, in the city of a low consumption level of civilian communities, what is the boss's mind?

Lu boss was very young. He only had 5 chain stores when he was only 30 years old. He studied finance management when he was a graduate student, but now he started buying and selling clothes.

He first opened a foreign trade clothing store in a shop close to Nanjing Normal University, because there were many young people there, and the clothes in his shop were mostly known by young people, such as Guess, Esprit and so on.

The clothes in his shop were directly imported from the factory, some of them were stagnant stock, some were slightly defective, so the price tended to be much cheaper than the brand stores.

Therefore, those who advocate brand names but are not well-to-do are frequented by his college students.

Now in his 5 chain stores, the best business is a store close to the Olympic Center.

Because the surrounding villages have grown into a mature District, with a moderate level of consumption, large flow of people and regular consumers.

In this way, once fame is made in that area, good reputation will bring good business.

Speaking of the rough style of the shop, Lu boss's face showed a bitter smile. He said, "actually, there was no way at the beginning. The funds were limited and some places could only be saved.

For example, the wooden shelves in the store are cheap wood and paint, and the color decoration on walls and glass is sprayed with canned paints, which saves energy and saves money.

This casual and rough feeling is very much blended with the casual style of the shop.

The two shopkeepers said that the initial investment of a similar shop was about 100 thousand yuan; if the operation was successful, the cost could be basically recovered in 8 to 9 months; the operator himself demanded: familiarity with the industry, good mentality, wide knowledge and several years of social experience (those who had just graduated from University were not suitable).