Let Shopping Guide Effectively Improve Shopping Guide Level
A good introductory guide should explain or show what benefits and benefits the customer will get if we buy our products.
We should not only publicize the advantages of products, but also pform the advantages of products into the interests of customers.
In the face of customers, you can say: "you must want to get the most perfect decoration effect at the most reasonable cost.
We can make you achieve this goal with our strong / golden tiles.
We can select the right varieties for you according to the situation of your home, calculate the most reasonable material cost, and our after-sale service tracking personnel to ensure the construction effect of your home.
After that, respond to customer needs.
As a shopping guide, the competition is fierce every day, especially in some large brand stores.
Therefore, how to quickly identify people who want to buy goods today, and which are potential customers, and which are just casual look, which are the undercover informants of other manufacturers or dealers, need to guide buyers to accumulate over time.
Good eye
"And then take the opportunity to take different measures to deal with different customers.
After identifying the real needs of customers, the next step is to "act with affection and take care of reason" for customers.
Generally speaking, unless the brand is "supporter" or "repeat customer", ordinary customers often unconsciously bring a "critical suspicion" when they first contact a brand. At this time, if the shopping guide is "not knowing the right time" or "unwittingly", it is very likely that customers will immediately say "nothing, I am just looking at it".
Therefore, we may start with simple greetings, step by step, step by step, and use the most effective way to win the recognition of customers first.
As long as he recognizes you, the following is easy to handle. If you guide him gradually to the product, he will unwittingly go to your good "trap" and follow your description to the wonderful product world.
"When the time comes, it's time to come to the end." if he doesn't buy it again, he will always feel sorry for you. Do you think he can't buy it?
After seizing the right opportunity, the next step is to find out the real needs of the real customers as quickly as possible.
After identifying the real needs of customers, they can be "tailored" and "get the right key" to ensure that every customer can be satisfied.
As a matter of fact, some shopping guides are very embarrassed in the process of shopping, but few people think about why.
To resolve this embarrassment, as long as we are concerned, we should imagine ourselves as customers, if we buy, what problems we will have, what concerns we care about and what services we will care about. If we really do that, then your shopping guide skills will inevitably improve in subtle ways. Your affinity to customers will increase unconsciously. Your service awareness will be beautifully upgraded to your standard.
Sales performance
Then we will take a new step.
To become a winner, we must first become a winner.
expert
。
As a basic skill of a shopping guide, we must first grasp the selling points of products, including the relevant corporate culture, and dig out the differences between the products that we sell (as long as we try to find them always). Then, "shorter than the length" (that is, "the length of one's own is shorter than that of human beings") is the reality of market competition. Of course, we must master certain skills of speaking, and we must never attack the competitive brand in any way. Only by specialization can we stand out in the brutal competition and create good sales performance.
There are many skills to ask questions from customers. Different ways of asking questions will get different results.
For example, when a customer enters a door to buy Tiles, you ask him in person, "what do you buy Tiles for? What kind of tiles do you buy?" customers may think you are impatient and impolite.
But if our shopping guide can smile and ask, "Sir, I don't think you would mind telling me where you want to buy Tiles."
Only in this way can I help you choose the right one.
Varieties
And model, and can calculate the dosage for you.
In this way, customers will think you are trying to help him, and think you are an expert in this field. He will believe you.
Again, when you ask questions, you must pay attention: don't ask customers a lot of questions at the beginning, neither can you show that you are very cold, so that customers feel that you do not want to know more.
You can't show a lot of interest in the customer's private business.
Ask a question at most. Don't ask questions.
Also, ask questions not to use interrogating tone, to tone gently, and to negate customers' opinions and opinions positively.
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