Location Selection Of Retail Stores

Traffic condition is an important factor affecting the location of retail stores. It determines the smooth operation of enterprises and the smooth realization of customer purchase behavior.

1. from the perspective of business operation, there are mainly two aspects of assessment of traffic conditions:

(1) whether there are enough parking spaces at or near the place of opening.

The general ratio of parking spaces and shopping places designed by most foreign shopping centers is 4:1.

If it is not a shopping center location, parking requirements can be reduced, retail stores can make decisions according to their own requirements.

(2) it is easy for goods to be shipped to stores.

This will take into account whether the pport arteries available for shops can meet the requirements of freight volume and facilitate loading and unloading. Otherwise, the obvious increase of freight costs will directly affect the economic benefits of stores.

In addition, when the store provides after-sales service, it needs to deliver door-to-door. If the traffic is inconvenient, it will directly affect the competitiveness of the store.

2., to facilitate customer purchase, promote

The smooth realization of traffic conditions should be analyzed as follows.

(1) located in the border area.

Shops should analyze distances and directions from stations and wharfs.

Generally, the closer the distance, the more passenger flow and the more convenient the purchase.

The location should also consider the direction of passenger flow, such as the location of the station and wharf, the passenger flow of the following vehicles and ships, and the location of the nearest market public station.

(2) shops located near the city bus station should analyze the nature of the station, whether the passenger flow is the halfway station or the terminal station, the main station or the general station.

Generally speaking, the main parking lots are large and the stores can attract more potential customers.

(3) we should analyze the favorable and unfavorable conditions caused by traffic management.

For example, the single street, the prohibition of vehicular traffic and the distance from the crosswalk will reduce the traffic volume to a certain extent.

Two, analysis of passenger flow pattern

The size of the passenger flow is a key factor in the success of a retail store.

The passenger flow includes the existing passenger flow and potential passenger flow. The shops always try to be at the most frequent and concentrated location, so that most people can buy goods nearby. However, the large scale of passenger traffic does not necessarily bring the shops to flourishing, so they should make specific analysis.

1. analyze the type of passenger flow.

The general store passenger flow is divided into three types:

(1) its own passenger flow.

It refers to the passenger flow formed by the customers who purchase the goods for the purchase of a particular commodity, which is the basis of the store passenger flow and the main source of store sales revenue.

Therefore, the location and location of new stores should be based on the size and development trend of passenger flow.

(2) sharing passenger flow.

A passenger flow derived from a passenger flow from a nearby store, which often occurs between shops that operate complementary commodities, or between large shops and small shops.

For example, a store that stores complementary commodities of a certain kind of goods will purchase the main commodities after the customers purchase the goods, and then purchase the corresponding supplementary commodities with the shops that are nearby to replenish the goods, so as to achieve complete consumption. For example, the small shops near the large shops will attract some customers who are shopping in the big business shops and will come to the adjoining small shops.

Many small shops are set up by large stores, which is to share passengers with them.

(3) derived passenger flow.

It is the passenger flow of customers who enter the shop on the way. These customers do not shop exclusively.

Shops built near some tourist spots, pportation hubs and public places mainly use derived passenger flow.

2. analyze the purpose of passenger flow, flow rate and residence time.

Although the scale of passenger flow in different regions may be the same, their purpose, velocity and residence time will be different. We should make specific analysis and make the best choice.

For example, in some public places and on the main roads of vehicles, the passenger flow is very large. Although some goods will be purchased temporarily or temporarily, the main purpose of the passenger flow is not for shopping, but also for fast passenger flow and short detention time.

3. analyze the scale of passenger flow on both sides of the street.

On the same street, the scale of passenger flow on both sides is very different in many cases. There are great differences in traffic conditions, lighting conditions and facilities in public places.

In addition, people ride, walk or drive on the right side of the car, often used to patronize the shops on the side of the road.

In view of this, the location should be as far as possible on the side of the street with more passenger flow.