Analysis Of Location Characteristics And Urban Planning

Building environment.

New shops should be integrated with the surrounding architectural environment. Different environments require different architectural styles, thus affecting a series of problems such as opening costs.

For example, in luxury buildings, warehouses or bare wall shops are difficult to exist.

Parking lot.

The number, size and convenience of parking lots are also an important aspect of location material characteristics. Most shopping centers provide free parking lots.

Parking is a major problem in the central business district.

Because businesses in the business center are crowded, the ground space is small, it is difficult to open up empty space and build a parking lot. Some shops make a small plot of land for parking lots, but because of the high land price, parking spaces are charged.

However, the establishment of underground parking lots and three-dimensional parking lots may alleviate this contradiction.

Visibility and convenience for customers to get in and out.

A blank and flat place has good visibility and accessibility, but such a location is not conducive to development and development.

Retailers must develop roads, shops, parking lots, and even provide pportation vehicles, and their investment scale and cost are very large.

If in a valid location and existing buildings, retailers must consider whether the existing buildings can be rebuilt and utilized or need to be demolished in whole or in part.

In addition, if a potential

At the end of the shopping center, only a small part is on the street, or only a small part on the side of the street. Its visibility is far below the entrance or main street of the shopping center.

Although sometimes we can guide customers through a large, clearly visible sign in the building, we still lose some customers.

Topographic features.

Generally, the accessibility of crossroads is high.

It has a larger traffic volume.

Many retailers are also willing to pay higher rents to get such a location.

The corner at the same time also provides larger window display opportunities, and more population can be set up to enhance visibility and accessibility.

However, an intersection with overpasses or a road intersection will not be a good location. Traffic management obstacles will also affect the accessibility of customers.

When choosing a location for a store, consider it.

The planning includes both short-term planning and long-term planning. Some locations are the best location from the current analysis, but with the pformation and development of the city, there will be new changes and not suitable for opening shops.

On the contrary, some sites are not ideal locations from the current perspective, but from the perspective of planning, they will become a new commercial center with bright prospects.

Therefore,

In the long term consideration, we must make the best location choice on the premise of understanding the traffic, streets, municipal facilities, greening, public facilities, housing and other construction or other construction projects in the area.

Finally, retail operators also need to assess the benefits of future stores, including the average number of people who go through the store every day, the number of people coming to the shops, the proportion of shoppers visiting customers, and the average purchase volume of each paction.

As a result, retail operators can make decisions on opening locations and store settings.