Shopping Guide Marketing: Do You Know Life?

"Do you know life?" when they ask most of the terminal guides, they find it strange.

Everyone is living everyday, and shopping guide is no exception.

How can you not understand life? In fact, it is not.

Many shopping guides have not fully applied their life experience in the introduction and introduction of products, resulting in customers not buying products at last.

Why should we sell life experience to customers and how to sell experience to consumers?

Let me give you an example.

What is the most widely used search engine on the Internet? Of course, Baidu search.

The interface of Baidu search is very simple.

Simple to only one search box.

After entering the search box, click on the Enter key, and within a few seconds, you can get the information you want from the huge amount of information.

Actually, the background operation of search engine is very complicated.

It is involved in a large number of complex computer server architecture and very complex algorithms.

Baidu is clear that customers have no interest in these complex architectures and algorithms. Customers only want information they need.

Therefore, Baidu knows best about customers -- complex technology and simple presentation.

Current

More and more complex, the technology content is higher and higher, the product renewal speed is faster and faster.

Especially for some large durable consumer goods.

For the terminal shopping guide, it is in the direction of

When you recommend such products, how do you introduce complex technology selling points? Especially when the technology selling point is the core selling point of the product.

Under normal circumstances, the terminal shopping guide will make two kinds of mistakes.

First, the terminal shopping guide also has a smattering of knowledge.

When customers ask this technology and the core selling point, they often falter and refuse to ask questions.

This kind of response is very bad for customers, which will directly lead to the loss of customers.

The other is,

The technical selling point of the product is memorized by rote, facing the customers, cramming the technical selling point of the product to the customer, introducing the pure technical language and professional terminology which some customers can not understand, and making the customer is still confused, such as falling into five miles of fog.

This method of introduction can also easily lead to the loss of customers.

It's very simple. Customers can't understand your introduction. How can you expect customers to buy your products?

The correct approach is to introduce the technology selling point of products, we must use "Lenovo".

The more complex technology, the more difficult technology for customers, the more we need to use "association of life".

The so-called "association of life" is the way to introduce the complex technology to the customers directly and effectively through the most popular, most direct and life oriented language, combined with the customers' existing experience and experience.